Kerrie Heider
West Paducah,KY
Summary
Strategic pharmaceutical sales leader with 20+ years of success driving new-to-brand growth, expanding market share, and exceeding territory goals in respiratory and specialty markets. Ranked among the top performers in the region, earned multiple awards, served on advisory committees, and partnered cross-functionally to accelerate results.
Overview
1
1
Certification
27
27
years of professional experience
Work History
Executive Respiratory Sales Representative
AstraZeneca
West Paducah, Kentucky
10.2025 - Current
- Consistently ranked among top-performing respiratory sales representatives in new-to-brand prescriptions (NBRx), driving rapid adoption and market share growth across a highly competitive territory. Currently ranked 3rd in the region for NBRx sales.
- Established strong relationships with pulmonologists and allergists, positioning as a trusted clinical resource and strategic partner in respiratory care.
- Collaborated with regional sales colleagues to share best practices and identify strategies that accelerated territory growth.
Executive Pharmaceutical Sales Representative
AstraZeneca
Paducah, KY
11.2023 - 09.2025
- Surpassed national sales goals by achieving a top 6% ranking among 758 representatives within the first year at AstraZeneca.
- Earned multiple peer-nominated awards including Most Impactful Bull Q1 and Q4 2024, and the Patient Protector Award Q4 2024, recognizing outstanding impact on patient care and team performance.
- Collaborated with respiratory partners, specialty reps, and medical science liaison to align efforts and accelerate territory growth.
- Appointed to Regional Advisory Committee for Bowling Green district, providing strategic insights that shaped regional sales initiatives for 2025.
- Mentored respiratory representatives, enhancing skill development and analytical capabilities within the team during 2024 and 2025.
Executive Respiratory Business Specialist
Boehringer Ingelheim Pharmaceuticals
Paducah, KY
05.2012 - 04.2023
- Customer-focused communicator who genuinely listens to uncover needs, offers tailored solutions in order to deliver impactful sales presentations.
- Recognized in performance reviews for exceeding sales expectations and contributing to market share growth with consistent high-level performance.
- Served as elected member of Regional Advisory Team in 2022
- Co-created Mid-West University with Regional Director and co-chair to enhance personal development of sales force.
- Achieved Exceeds Expectations along with Extreme Rewards- Silver ranking 2022.
- Elevated sales to top 15% of salesforce in 2021
- Graduated BILD (BI Leadership and Development) program 2021
- Boosted sales to top 30% of salesforce within new territory during 2020 pandemic
- Achieved Extreme Rewards Gold Level recognition in 2019
- President's Club winner in 2018
- Facilitated addition of Spiriva Respimat to Owensboro Hospital's formulary, expanding product access in 2018.
- Awarded AAI (Accountability, Agility, and Intrapreneurship) Award for IN/KY Region in 2017.
- Won Extreme Rewards Silver Level in 2017.
- Promoted to Regional Training Lead (RTL) for Respiratory in 2017
- Achieved promotion to Executive Respiratory Business Specialist in 2017.
- Ranked top 25% of sales in 2016
Territory Business Manager
Bristol Myers Squibb
Paducah, KY
06.2005 - 05.2012
- Launched and marketed diabetes medications, securing top ranks in new prescriber contests in 2010.
- Increased overall market share and new market share during the regional Q3 contest in 2011.
- Advised district on Callmax database and managed care, serving as primary contact for district inquiries.
- Won Pinnacle Award (top 10% in Nation) 2006.
Specialty Sales Representative
Boehringer Ingelheim
Louisville, KY
03.2003 - 06.2005
- Promoted to Cardio/Pulmonary Specialty Representative in January 2005 due to demonstrated performance.
- Achieved first place in district and ranked 6th out of 55 in regional sales for 2004.
- Completed Self Assessment and Targeted Selection training in October 2004, enhancing skills for effective sales strategies.
Territory Sales Representative
Ventiv Health US Sales
Seattle, WA
05.2002 - 03.2003
- Collaborated with Pfizer salesforce to achieve targets through strategic planning of routing and execution of conference and hospital displays.
- Marketed OB/GYN products, enhancing awareness among specialist and primary care physicians.
- Managed day-to-day operations and decision-making in a self-directed work environment, ensuring smooth workflow.
Branch Manager
Enterprise Rent-A-Car
Lexington, KY
08.1999 - 05.2002
- Led branch consistently ranking in top 10% for Region of Kentucky
- Enhanced income growth for rental branch by optimizing fleet utilization and implementing cost-control measures
- Trained and managed team of eight employees, fostering high performance and alignment with company standards
- Increased sales of collision damage waiver and liability protection through targeted customer engagement
Education
Bachelor's - Marketing
Murray State University
Murray, KYCertification
- 2021- Boehringer Ingelheim Leadership and Development Certification (BILD U)
- 2017- Regional Trainer for IN/KY Region- Boehringer Ingelheim
- 2015- Certified Field Trainer- Boehringer Ingelheim
Accomplishments
- 2022- Extreme Reward Winner, Silver | Boehringer Ingelheim
2019- Extreme Reward Winner, Gold | Boehringer Ingelheim
2018- National President's Club Winner | Boehringer Ingelheim
2017- Extreme Reward Winner, Silver | Boehringer Ingelheim
2017- Regional AAI (Accountability, Agility, & Intrapreneurship Champion Award | BI
2014- Extreme Reward Winner, Bronze | Boehringer Ingelheim
2014- National Grand Prize Striverdi Launch Contest (top 5 in nation) | BI
2006- National Pinnacle Award | Bristol Myers Squibb
Timeline
Executive Respiratory Sales Representative
AstraZeneca
10.2025 - Current
Executive Pharmaceutical Sales Representative
AstraZeneca
11.2023 - 09.2025
Executive Respiratory Business Specialist
Boehringer Ingelheim Pharmaceuticals
05.2012 - 04.2023
Territory Business Manager
Bristol Myers Squibb
06.2005 - 05.2012
Specialty Sales Representative
Boehringer Ingelheim
03.2003 - 06.2005
Territory Sales Representative
Ventiv Health US Sales
05.2002 - 03.2003
Branch Manager
Enterprise Rent-A-Car
08.1999 - 05.2002
Bachelor's - Marketing
Murray State University