Kevin McLeod
Albany,GA
Summary
At WFXL FOX 31, I spearheaded a creative revolution, enhancing brand visibility by developing compelling multimedia content, which significantly increased engagement rates. My strategic thinking and exceptional leadership fostered a culture of innovation and collaboration, driving integrated marketing strategies that propelled growth. My expertise in digital marketing and creative direction, coupled with a knack for mentoring, solidified our market position.
Overview
27
27
years of professional experience
Work History
Creative Services Director
WFXL FOX 31
10.1997 - 09.2024
- Boosted brand visibility through the development of engaging multimedia content for social media, websites, and print materials.
- Executed on-point television and digital promotions.
- Created visually appealing presentations, enhancing client engagement and securing new business opportunities.
- Managed inventory for daily on-air logs and digital placement.
- Implemented efficient workflow processes that streamlined project timelines while maintaining exceptional quality standards.
- Fostered a culture of continuous improvement within the creative department by providing constructive feedback on staff performance evaluations.
- Collaborated with cross-functional teams to ensure successful execution of integrated marketing strategies that drove growth.
- Leveraged research, writing and leadership talents to grow channel audience.
- Oversaw the development of video marketing materials, resulting in increased engagement rates and stronger brand recognition.
- Led brainstorming sessions that inspired original ideas from team members while fostering an open-minded work culture centered around innovation.
- Mentored junior staff members to develop their skills, bolstering productivity within the creative team and contributing to overall company success.
- Oversaw budget management for all creative projects, ensuring cost-effective use of resources while maintaining high-quality deliverables.
- Supervised creative team in brand, image, and daily topical promotion.
- Produced aesthetically pleasing, easily producible and fresh creative content.
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Inspected existing ads and marketing materials to achieve consistency throughout multiple platforms.
- Attended customer meetings, trade shows and conferences as company representative.
- Maintained account information accuracy by communicating frequently with salesmen and account executives.
- Inspected layouts and advertising copy and edited scripts, audio and videotapes and other promotional material to adhere to specifications.
Education
Associate of Applied Science - Electrical, Electronics And Communications Engineering
Valdosta Technical School (Wiregrass Tech)
Valdosta, GA12-1985
High School Diploma -
Lowndes High School
Valdosta, GA06-1982
Skills
- Strategic Thinking
- Creative vision
- Video Editing
- Digital Media
- Multimedia production
- Motion graphics
- Print Production
- Project Management
- Creative Direction
- Budget Oversight
- Advertising Campaigns
- Budget Administration
- Concept creation
- Business partnership management
- Teamwork and Collaboration
- Problem-Solving
- Time Management
- Problem-solving abilities
- Multitasking
- Reliability
- Excellent Communication
- Team Collaboration
- Creative Problem-Solving
- Video Production
- Task Prioritization
- Self Motivation
- Content Creation
- Professionalism
- Digital Marketing
- Time management abilities
- Adaptability
- Written Communication
- Graphic Design
- Quality Standards
- Branding skills
- Copywriting
- Email Marketing
Georgia Association of Broadcasters Commercial of the Year
Commercial of the year for the state of Georgia (outside of the Atlanta market).
Timeline
Creative Services Director
WFXL FOX 31
10.1997 - 09.2024
Associate of Applied Science - Electrical, Electronics And Communications Engineering
Valdosta Technical School (Wiregrass Tech)
High School Diploma -
Lowndes High School
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