Kevin Pavlick
Pittsburgh,PA
Summary
Dynamic marketing leader with a proven track record at Dick's Sporting Goods, driving $1.2B in sales through innovative strategies and digital transformation. Expert in competitive market analysis and cross-functional leadership, achieving significant growth in customer loyalty and brand portfolio expansion. Recognized for award-winning campaigns and sophisticated promotional strategies.
Overview
15
15
years of professional experience
Work History
Career Sabbatical
Pittsburgh, PA
10.2023 - Current
- Provided compensated, industry expertise to various consulting firms
Director – Category Marketing
Dick's Sporting Goods, Inc
Coraopolis, PA
06.2019 - 09.2023
- Achieved record category (Golf Equipment) sales of $1.2B with the relaunch of the Golf Galaxy brand, e-commerce website and first-ever Golf Galaxy Performance Center concept
- Delivered consistent market share increases of 3-5% YoY, between 2019-2022, contributing to a total company 54% sales gain of $4.7B, the largest among sporting goods retailers
- Lead the digital transformation initiative by securing over $4MM in digital media network vendor contributions, in addition to developing the company’s first social media Influencer content series
- Grew Golf category customer acquisition and scorecard/gold loyalty to 82% of sales vs. company scorecard of 70%
Director of Marketing Planning
Dick's Sporting Goods, Inc
Coraopolis, PA
10.2013 - 06.2019
- Succeeded in growing private label brand portfolio to be the largest in the company and the #1 vendor in the category
- Campaign Director on the 2018 Film Grand Clio Award winning Holiday campaign – “The Table”
Brand Manager
Dick's Sporting Goods, Inc
Coraopolis, PA
05.2012 - 10.2013
Senior Buyer
Dick's Sporting Goods, Inc
Coraopolis, PA
04.2010 - 05.2012
- Created the golf industry’s largest Trade-In event ever, resulting in record promotional sales
Education
Bachelor of Arts - Fine Arts
University of Pittsburgh
Pittsburgh, PA12.1997
Skills
- Critical thinking
- Content production and creation
- Cross-functional leadership
- Competitive intrusion and Market analysis
- Budget optimization
- Sophisticated Promotional Strategies
Timeline
Career Sabbatical
10.2023 - Current
Director – Category Marketing
Dick's Sporting Goods, Inc
06.2019 - 09.2023
Director of Marketing Planning
Dick's Sporting Goods, Inc
10.2013 - 06.2019
Brand Manager
Dick's Sporting Goods, Inc
05.2012 - 10.2013
Senior Buyer
Dick's Sporting Goods, Inc
04.2010 - 05.2012
Bachelor of Arts - Fine Arts
University of Pittsburgh
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