Kevin Santiago Burgos
Digital Strategy Director
3441 ne 16th ave oakland park apt D,FL
Summary
Results-driven operations and digital strategy professional with a strong record of success in strategic operations management, AI-driven systems design, and end-to-end business oversight. Experienced in leading teams, optimizing workflows, and building scalable revenue systems that drive measurable growth and operational efficiency. Combines executive-level operational leadership with advanced digital transformation expertise, serving as a Director of Digital Strategy and AI-first operational engineer delivering fractional COO/CTO leadership and revenue system architecture beyond traditional web development services.
Skilled in operational scaling, financial oversight, inventory and compliance management, data analysis, and cross-functional leadership. Demonstrated ability to design and implement AI-powered business systems, automation workflows, digital marketplaces, and analytics-driven operational frameworks that improve productivity and profitability. Known for translating business needs into practical technical solutions and guiding organizations through structured technology adoption and process transformation.
Currently pursuing a Master of Business Administration (MBA) in Digital Marketing.
Key Achievements
Director of Digital Strategy / Fractional COO–CTO Leadership
- Architected and deployed AI-driven operational systems including client portals, automated invoicing infrastructure, and Stripe-based revenue workflows.
- Designed and implemented scalable digital marketplaces and wholesale platforms integrating payment automation, analytics dashboards, and workflow orchestration.
- Led digital transformation initiatives that combined operational strategy with AI-first engineering to improve revenue visibility and operational control.
- Built end-to-end revenue systems including pricing models, automation pipelines, reporting frameworks, and financial tracking workflows.
- Provided executive-level operational leadership across process engineering, systems architecture, and growth strategy initiatives.
Operations & Training Leadership – Spirit Airlines
- Led and collaborated with a team of eight instructors to develop the initial training program for the Crew Scheduling Department, improving operational efficiency and workforce readiness.
- Designed instructor-led training programs, structured curricula, and on-the-job training frameworks aligned with operational requirements.
- Developed and implemented a comprehensive training schedule integrating classroom instruction with real-time operational experience.
- Accelerated trainee development through structured mentorship programs, enabling full competency within a 90-day period.
Operational Excellence
- Streamlined workflows and operational processes through structured documentation, systemization, and performance tracking.
- Applied data-driven analysis to improve operational efficiency, accountability, and decision-making.
- Strengthened internal processes and compliance through standardized procedures and reporting frameworks.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Strategy Director
Drew DeRose Inc
Fort Lauderdale, FL
11.2025 - 02.2026
- Developed strategic initiatives to enhance market positioning and drive revenue growth.
- Collaborated with cross-functional teams to align operational goals with strategic objectives.
- Analyzed competitive landscape to identify opportunities for expansion and innovation.
- Led performance assessments to refine strategy execution and optimize resource allocation.
- Facilitated workshops to cultivate a culture of strategic thinking across departments.
- Prepared comprehensive reports for executive leadership, summarizing key insights and recommendations.
- Negotiated high-value contracts with vendors and suppliers, achieving favorable terms that supported financial objectives.
- Led efforts to expand market share by identifying new business opportunities and developing targeted sales strategies that resulted in increased revenue generation.
- Managed multidisciplinary projects from inception to completion, ensuring timely delivery within scope and budget constraints.
- Established strategic partnerships with key stakeholders, enhancing the company''s competitive positioning in the marketplace.
- Drove operational efficiency by streamlining processes, reducing costs, and increasing productivity across all departments.
- Designed performance metrics tracking systems that enabled data-driven decision making across various functional areas within the company.
- Guided product development teams towards creating innovative solutions that met evolving market demands while maintaining profitability targets.
- Played a pivotal role in strategic planning sessions, contributing valuable insights and perspectives that shaped the future direction of the organization.
- Enhanced customer experience by analyzing feedback data and implementing targeted service enhancements, resulting in increased loyalty and retention rates.
- Strengthened company brand positioning through the development of compelling marketing campaigns and promotional materials that resonated with target audiences.
- Developed robust business strategies by conducting comprehensive market analysis and evaluating competitor capabilities.
- Managed financial, operational and human resources to optimize business performance.
- Represented organization at industry conferences and events.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Oversaw business-wide changes to modernize procedures and organization.
- Monitored key business risks and established risk management procedures.
- Oversaw divisional marketing, advertising and new product development.
Operation Manager
CVS Pharmacy
Wilton Manors
01.2025 - 12.2025
- Streamlined operational processes to enhance efficiency and reduce turnaround times.
- Led cross-functional teams to implement strategic initiatives, improving overall performance.
- Developed and monitored key performance indicators to drive operational excellence.
- Oversaw resource allocation, ensuring optimal use of staff and materials across projects.
- Mentored team members on best practices for workflow management and process improvement.
- Collaborated with senior leadership to align operational strategies with organizational goals.
- Conducted regular assessments of operational protocols, recommending enhancements based on findings.
- Automated manual processes using technology solutions, increasing accuracy and efficiency within operations.
- Managed vendor relationships, negotiating contracts for maximum value and efficiency.
- Developed comprehensive training programs for staff, enhancing team performance and skill sets.
Emerging Store Manager
Walgreens
Fort Lauderdale, FL
12.2023 - 01.2025
- Developed and implemented innovative sales strategies, resulting in increased customer satisfaction and sales growth.
- Led recruitment, training, and performance evaluation procedures to build and manage a successful team.
- Analyzed sales data to identify trends and opportunities for improvement, driving profitability.
- Managed daily store operations, including inventory control, customer service standards, and promotional events.
- Established cost-saving initiatives through waste reduction and supplier negotiations.
Crew Services Training Instructor
Spirit Airlines
Miramar, Florida
07.2021 - 10.2023
- Customized training solutions to align with organizational priorities, enhancing employee skill sets and performance.
- Conducted informative training sessions using digital learning tools and adjusted curriculum based on evolving requirements.
- Created and developed the Crew Scheduler On-the-job training program and curriculum.
- Delivered training programs on company policies and procedures, assessed trainee performance, and provided feedback.
Crew Scheduler
Spirit Airlines
Miramar, Florida
01.2021 - 05.2021
- Managed crew scheduling, ensuring compliance with regulatory guidelines and optimizing crew utilization.
- Collaborated with operational teams to minimize disruptions and improve efficiency.
- Utilized data analysis to inform scheduling decisions and enhance operational performance.
- Analyzed and evaluated staffing needs according to airline regulations, customer demand, and operational requirements.
- Created monthly crew schedules to ensure efficient and effective utilization of available resources.
- Provided technical support in the development of new software systems related to crew scheduling activities.
- Maintained up-to-date knowledge about relevant industry trends and developments.
Flight Attendant
Spirit Airlines
Fort Lauderdale, FL
01.2020 - 01.2021
- Maintained professionalism and attentiveness to ensure passenger comfort and safety on flights.
- Established airline safety protocols and instructed passengers on safety procedures.
- Managed in-flight services, providing resolution to passenger concerns for a seamless and enjoyable travel experience.
- Delivered onboard customer service, including food and beverage service.
Education
Master of Business Administration (M.B.A.) - Digital Marketing
Full Sail University
09.2024
Bachelor of Science (B.S.) - Pre-Med
University of Puerto Rico - Mayaguez
12.2019
Skills
- Strategic Planning
- Leadership Development
- Inventory Control Expertise
- Financial Oversight
- Compliance Management
- Data Analysis
- Customer Service
- Technology Proficiency
- Problem-Solving
- Relationship Management
- Team Development
- Payroll Management
- Loss Prevention
- Talent Recruitment
- Training and Mentoring
- Pricing Strategies
Certification
- Walgreens Leader Essentials (WLE).
- Leadership Readiness for People Managers.
- License of Pharmacy Technician
- Licensed FAA Flight Attendant.
Languages
Spanish
First Language
English
Native/ Bilingual
Spanish
Native/ Bilingual
References
References available upon request.
Education
true
Timeline
Digital Strategy Director
Drew DeRose Inc
11.2025 - 02.2026
Operation Manager
CVS Pharmacy
01.2025 - 12.2025
Emerging Store Manager
Walgreens
12.2023 - 01.2025
Crew Services Training Instructor
Spirit Airlines
07.2021 - 10.2023
Crew Scheduler
Spirit Airlines
01.2021 - 05.2021
Flight Attendant
Spirit Airlines
01.2020 - 01.2021
Master of Business Administration (M.B.A.) - Digital Marketing
Full Sail University
Bachelor of Science (B.S.) - Pre-Med
University of Puerto Rico - Mayaguez