Summary
Overview
Work History
Education
Skills
Websites
Certification
Availability
Timeline
Generic

Kevin W. Neal

Bellflower,USA

Summary

Dynamic marketing leader with a proven track record at California State University Dominguez Hills, driving revenue growth and brand visibility through strategic partnerships and digital campaigns. Expertise in social media strategy and team management, achieving a 20% increase in fan engagement while fostering a culture of innovation and excellence.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Director of Corporate Sponsorships & Community Engagement

California State University Dominguez Hills
Carson, USA
01.2016 - Current
  • Lead marketing and corporate sponsorship initiatives for the Athletics Department, driving engagement, revenue generation, and brand visibility through strategic partnerships and digital marketing campaigns
  • Revenue Generation: Spearheaded multi-year sponsorship deals, achieving over 20% growth in revenue
  • Digital & Social Media Strategy: Managed social media content and campaigns, increasing engagement and visibility for university athletics
  • Advertising & Media Planning: Developed and executed targeted media campaigns, optimizing spend and measuring performance
  • Cross-functional Collaboration: Worked closely with senior leadership, external media, and internal departments to align marketing efforts with organizational goals
  • Event Marketing & Promotion: Led successful promotional campaigns for major university events, significantly boosting attendance and fan engagement
  • Team Leadership & Mentorship: Managed and mentored a team, fostering a culture of excellence and innovation
  • Increased fan engagement and attendance by 20% through targeted digital marketing efforts
  • Grew the university’s licensing program by 165% within a year through strategic partnerships and marketing
  • Successfully launched and managed the athletics department's first corporate sponsorship program

Director of Facilities & Marketing

California State University Dominguez Hills
Carson, USA
01.2010 - 01.2016
  • Developed and executed marketing and promotional strategies for athletic events, driving fan attendance and engagement through media outreach and community partnerships
  • Event Marketing & Promotion: Promoted major events and initiatives, leading to increased participation and visibility
  • Content Creation & Outreach: Worked with the sports information department to create press releases, newsletters, and promotional content
  • Partnerships & Sponsorships: Negotiated sponsorship deals and managed partnerships, securing high-value collaborations
  • Successfully promoted and increased attendance for key athletic events through targeted marketing campaigns
  • Played a key role in the athletics department’s public relations efforts, building relationships with local organizations and media

National Accounts Manager

Fastenal Industrial, Inc.
Los Angeles, USA
01.2006 - 01.2010
  • Managed client relationships and marketing efforts to increase brand visibility and market share across Southern California
  • Strategic Partnerships: Secured high-value partnerships, enhancing visibility and growth through tailored marketing campaigns
  • Marketing & Promotion: Developed and executed regional marketing strategies to boost brand presence and sales
  • Increased market share by 10% in Southern California through targeted marketing campaigns

Education

M.A. - Negotiation, Conflict Resolution & Peace Building

California State University Dominguez Hills
Carson, CA
01.2016

B.S. - Marketing and Advertising

California State University Dominguez Hills
Carson, CA
01.2013

Skills

  • Revenue Generation
  • Social Media Strategy & Execution
  • Advertising
  • Branding & Content Development
  • CRM & Database Marketing
  • Leadership & Team Management
  • Digital Marketing Analytics

Certification

  • Certificate in Finance Essentials, California State University Long Beach (CSULB), 07/24
  • Certificate in Leadership, California State University Long Beach (CSULB), 07/24
  • Certificate in Grant Writing, California State University Dominguez Hills (CSUDH), 02/22
  • Certificate in Human Resources Management, California State University Long Beach (CSULB), 12/24
  • CPR / AED / First Aid, National CPR Foundation, 07/24

Availability

Flexible to work evenings, weekends, and holidays. Willing to relocate to Los Angeles, CA.

Timeline

Director of Corporate Sponsorships & Community Engagement

California State University Dominguez Hills
01.2016 - Current

Director of Facilities & Marketing

California State University Dominguez Hills
01.2010 - 01.2016

National Accounts Manager

Fastenal Industrial, Inc.
01.2006 - 01.2010

M.A. - Negotiation, Conflict Resolution & Peace Building

California State University Dominguez Hills

B.S. - Marketing and Advertising

California State University Dominguez Hills
Kevin W. Neal