Kevin W. Neal
Bellflower,USA
Summary
Dynamic marketing leader with a proven track record at California State University Dominguez Hills, driving revenue growth and brand visibility through strategic partnerships and digital campaigns. Expertise in social media strategy and team management, achieving a 20% increase in fan engagement while fostering a culture of innovation and excellence.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Director of Corporate Sponsorships & Community Engagement
California State University Dominguez Hills
Carson, USA
01.2016 - Current
- Lead marketing and corporate sponsorship initiatives for the Athletics Department, driving engagement, revenue generation, and brand visibility through strategic partnerships and digital marketing campaigns
- Revenue Generation: Spearheaded multi-year sponsorship deals, achieving over 20% growth in revenue
- Digital & Social Media Strategy: Managed social media content and campaigns, increasing engagement and visibility for university athletics
- Advertising & Media Planning: Developed and executed targeted media campaigns, optimizing spend and measuring performance
- Cross-functional Collaboration: Worked closely with senior leadership, external media, and internal departments to align marketing efforts with organizational goals
- Event Marketing & Promotion: Led successful promotional campaigns for major university events, significantly boosting attendance and fan engagement
- Team Leadership & Mentorship: Managed and mentored a team, fostering a culture of excellence and innovation
- Increased fan engagement and attendance by 20% through targeted digital marketing efforts
- Grew the university’s licensing program by 165% within a year through strategic partnerships and marketing
- Successfully launched and managed the athletics department's first corporate sponsorship program
Director of Facilities & Marketing
California State University Dominguez Hills
Carson, USA
01.2010 - 01.2016
- Developed and executed marketing and promotional strategies for athletic events, driving fan attendance and engagement through media outreach and community partnerships
- Event Marketing & Promotion: Promoted major events and initiatives, leading to increased participation and visibility
- Content Creation & Outreach: Worked with the sports information department to create press releases, newsletters, and promotional content
- Partnerships & Sponsorships: Negotiated sponsorship deals and managed partnerships, securing high-value collaborations
- Successfully promoted and increased attendance for key athletic events through targeted marketing campaigns
- Played a key role in the athletics department’s public relations efforts, building relationships with local organizations and media
National Accounts Manager
Fastenal Industrial, Inc.
Los Angeles, USA
01.2006 - 01.2010
- Managed client relationships and marketing efforts to increase brand visibility and market share across Southern California
- Strategic Partnerships: Secured high-value partnerships, enhancing visibility and growth through tailored marketing campaigns
- Marketing & Promotion: Developed and executed regional marketing strategies to boost brand presence and sales
- Increased market share by 10% in Southern California through targeted marketing campaigns
Education
M.A. - Negotiation, Conflict Resolution & Peace Building
California State University Dominguez Hills
Carson, CA01.2016
B.S. - Marketing and Advertising
California State University Dominguez Hills
Carson, CA01.2013
Skills
- Revenue Generation
- Social Media Strategy & Execution
- Advertising
- Branding & Content Development
- CRM & Database Marketing
- Leadership & Team Management
- Digital Marketing Analytics
Certification
- Certificate in Finance Essentials, California State University Long Beach (CSULB), 07/24
- Certificate in Leadership, California State University Long Beach (CSULB), 07/24
- Certificate in Grant Writing, California State University Dominguez Hills (CSUDH), 02/22
- Certificate in Human Resources Management, California State University Long Beach (CSULB), 12/24
- CPR / AED / First Aid, National CPR Foundation, 07/24
Availability
Flexible to work evenings, weekends, and holidays. Willing to relocate to Los Angeles, CA.
Timeline
Director of Corporate Sponsorships & Community Engagement
California State University Dominguez Hills
01.2016 - Current
Director of Facilities & Marketing
California State University Dominguez Hills
01.2010 - 01.2016
National Accounts Manager
Fastenal Industrial, Inc.
01.2006 - 01.2010
M.A. - Negotiation, Conflict Resolution & Peace Building
California State University Dominguez Hills
B.S. - Marketing and Advertising
California State University Dominguez Hills
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