Keyana Franklin
Los Angeles,CA
Summary
Self-starter and passionate professional with a proven commitment to selflessness, creativity, courage, and inclusion. I excel in creating innovative strategies and fostering relationships that inspire collaboration and deliver impactful results. With a strong ability to adapt and lead in fast-paced settings.
Overview
13
13
years of professional experience
Work History
Director of Strategic Partnerships
KidzCon
01.2019 - 12.2024
- Build strong relationships with industry stakeholders from Dreamworks Animation, IMC Toys, Strawberry Shortcake, NHL, Nickelodeon, Care Bears, Warner Bros, NFL & Miraculous Corp to create interactive activations and marketing campaigns.
- Draft, review, and manage contracts, ensuring all terms and conditions are clearly defined and legally binding
- Researched and identified new vendors and suppliers to obtain competitive pricing.
- Built a database of 500+ influencers to partner with brands and increase sales by social media marketing
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Analyzed and reported on KPIs to validate and demonstrate success of partnerships.
- Collected and managed diverse set of partners to meet operational and funding goals.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Licensing Specialist
Wild Brain
05.2015 - 11.2018
- Negotiated contracts and royalty agreements
- Organized promotional events and interacted with community to increase sales volume.
- Drove sales by developing multi-million dollar contract sales.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Updated documents such as municipal codes and city charters.
- Processed payments for fines and fees, maintained accurate drawers, issued receipts, and updated account balances.
- Updated operational records or licensing information using computer terminals.
Licensing Coordinator, Softlines
Paramount Pictures
04.2012 - 05.2015
- Managed licensing deals and maintained relationships with licensors and licensees to ensure brand alignment.
- Negotiated co-branding opportunities.
- Coordinated cross-functional teams to deliver licensing activations on time and within budget.
- Define new Softlines opportunities for the company
- Collaborated with creative and legal teams to approve designs and product concepts for licensing.
- Leveraged market research to identify trends and target demographics for licensing deals.
- Represented brands at industry trade shows (e.g., Toy Fair, Licensing Expo) to identify potential licensing opportunities.
- Organized and led product launches, activations, and VIP events to promote licensing partnerships.
- Proficiency in licensing management tools and CRM platforms (Asana & Salesforce).
- Acted as a liaison between licensor's, manufacturers, and retailers to ensure seamless communication.
Education
Bachelor Of Business Administration -
San Diego State University
Skills
- Marketing
- Microsoft Office
- Creative Development
- CRM Tracking
- Budgeting and finance
- Digital marketing
- Asana, Monday, Slack, Constant Contact & Hubspot
- Google Suite
- Vendor and contract negotiations
- Licensing
- Client Relations
- Financial Forecasting
- Contract Management
- Market Research
- Creativity and adaptability
- Multitasking
Websites
Accomplishments
- Increased Brand Engagement by 40% leading an integrated campaign across Instagram ,You Tube & TikTok
Affiliations
Volunteer, Children's Hospital Los Angeles – Hollywood Cares 4 Kids- Member, Women In Toys, Licensing & Entertainment CommunitySkills
Timeline
Director of Strategic Partnerships
KidzCon
01.2019 - 12.2024
Licensing Specialist
Wild Brain
05.2015 - 11.2018
Licensing Coordinator, Softlines
Paramount Pictures
04.2012 - 05.2015
Bachelor Of Business Administration -
San Diego State University
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