Keyon Kennedy
Paterson
Summary
Goal-oriented, self-motivated, and collaborative worker with advanced knowledge of sports management, and progressive years of marketing, management, and social media experience. Adept at working collaboratively with cross-functional teams to achieve organizational goals.
- Adept at playing a key role for any organization, which includes building productive and profitable relationships with key partners, implementing growth-focused plans, and developing strategies to amplify goals.
Overview
4
4
years of professional experience
Work History
Student Financial Services Coordinator
New Jersey City University
Jersey City
03.2024 - Current
- Assist the Director of Financial Aid with the verification process for selected students, which involves verifying the accuracy of information provided on Financial Aid Applications.
- Create, publish, and manage engaging social media content that promotes the University’s brand, values, and community, using different software like Slate and Canva.
- Provide advice and counseling to students and their families regarding the financial aspects of attending a university, including budgeting and managing student loans.
Marketing Operations Coordinator
Mount Airy Casino Resort
Mount Pocono
08.2021 - 02.2024
- Strategized marketing campaigns by designing promotional plans or tools, including email marketing, catalogs, brochures, web or social media advertising, and direct mailers.
- Provided strategic input and tactical support for key company initiatives, and developed tactics that extend, amplify, or activate marketing initiatives at various market levels.
- Used Tableau & Google Marketing Platform during monthly meetings to brief and inform other executives about certain trends and propose new ideas and opportunities using the data from Tableau & Google Marketing Platform.
Education
Master of Science - Sports Management
East Stroudsburg University of Pennsylvania
East Stroudsburg, PA05-2022
Bachelor of Science - Business Management
Bloomsburg University of Pennsylvania
Bloomsburg, PA05-2020
Skills
- Social media
- Brand awareness
- Marketing
- Strategic planner
- Teamwork and collaboration
- Detail-oriented
- Customer service
Timeline
Student Financial Services Coordinator
New Jersey City University
03.2024 - Current
Marketing Operations Coordinator
Mount Airy Casino Resort
08.2021 - 02.2024
Master of Science - Sports Management
East Stroudsburg University of Pennsylvania
Bachelor of Science - Business Management
Bloomsburg University of Pennsylvania