Kim Albee

As Director of Marketing, Responsible for

creating the marketing function for AktaryTech, a blockchain development company, who works with Blockchain native startups to build out their offerings and projects. We have expertise in Decentralized Finance, Automated market trading strategy implementations, cross-chain bridge development, and overall blockchain tooling and web3 development.

As a marketing department of one - this was a hands-on and leadership role across AktaryTech, KeccakCapital, and other initiatives.

The marketing strategy is about building a foundation for lead generation and engagement for long-term growth.

Implementation focused on the following:

• Complete re-branding,
• Content strategy development & implementation,
• Three websites (AktaryTech, KeccakCapital, and Shardeez)
• Consistent blog publishing,
• SEO implementation included extensive keyword research and identification of target keywords to work into content strategy & blogging. Early results has one #1 page in SERPs, and two others moving up.
• Downloadable PDFs with opt-in forms and landing pages for lead generation,
• List building and outreach to cold leads,
• Promotions and materials for in-person events,
• Conference attendance monitoring,
• Social media posting (twitter and linkedin), And encouraging AktaryTech and Keccak teams to remain active on social - a team effort.
• Email marketing & lead nurturing strategies,
• POAP development, and
• Integration of all marketing and sales tech for comprehensive metrics & coordination with Sales.

Genoo is a SaaS Marketing Automation software provider to the SMB market. Genoo focuses on enabling its customers to compete more effectively in their market - by easily segmenting, building relationships, and having the data to drive marketing decisions.

Role included:

• Studied market to determine optimal pricing of subscription packages and capitalize on emergtoing opportunities.
• Directed market expansions to propel business forward, meet changing customer needs. This included development of leading-edge online training and workshops.
• Defined company roles and responsibilities to establish and enhance processes.
• Identified business development challenges and customer concerns for proactive resolution.
• Cultivated forward-thinking, inclusive and performance-driven company culture to optimize staff performance and teamwork.
• Established organizational mission statement through extensive collaboration and review, utilizing the Entrepreneurial Operating System (EOS) framework.
• Led recruitment and development of strategic alliances to expand into new markets, and optimize tech capabilities through leveraging integrations..

Having success with email marketing can be challenging.
How do you get AND sustain engagement over time? How can you make sure your list NEVER goes cold, and your leads know, like, and trust you?

Email Expert Academy is an 8 week program that walks students step-by-step through implementing an email engagement engine for your business. Discover how to take leads from opt-in to customer, building massive trust, authority and relationship, in a predictable and sustainable way.

Delivered 53 bite-sized video lessons plus handouts and worksheets for easy implementation, on a Membership site for immediate on-demand delivery and learning.

Through Genoo's work with clients and our own work in developing content that hits the mark, we codified our process into a repeatable one that produces exceptional results every time.

We assembled a 12-week course, with videos, handouts, and step-by-step guides to teach marketers how to develop a comprehensive content strategy that can grow and evolve over time. Designed for on-demand learning and in-person bootcamp.

Taught at 5 different CEOSpace Forums on the subject of email marketing and engaging leads, demonstrating how email marketing remains one of the top tactics for producing results and converting leads into customers - showing examples, and providing key steps to implementing a winning strategy.