Kimberly Woods
Atlanta,GA
Summary
Entrepreneurial founder passionate about turning innovative ideas into tangible results. Proven track record of formulating and executing strategic plans, creating new products and services, and developing new business opportunities. Self-motivated professional successful in seizing viable opportunities for expansion and innovation in marketing and business. Experienced in increasing profits, driving sales, and boosting brand awareness.
Overview
10
10
years of professional experience
Work History
Founder
K. Organics, LLC
04.2020 - Current
- Established successful skincare business by identifying market needs and developing innovative solutions
- Creating & managing engaging social media posts to drive sales & boost brand awareness
- Securing funding for company growth through investor relations and networking activities
- Spearheading marketing initiatives that effectively communicated brand value propositions, resulting in higher customer acquisition rates
- Driving revenue growth by launching new products and services that met customer demands
Sports & Marketing Coordinator
International Charter School of Atlanta
09.2019 - 09.2020
- Planned & implemented team sports curriculum for approximately 45 elementary children
- Strengthened relationships with key stakeholders by coordinating cross-functional promotional events.
- Boosted social media visibility by developing and implementing engaging social media posts
- Tracked and analyzed social media and online marketing initiatives
- Provided exceptional support to colleagues by sharing knowledge, offering assistance, and fostering teamwork
Marketing Coordinator
ProCamps
09.2017 - 09.2019
- Created engaging posts for all social media platforms
- Collaborated with department members to support overall marketing goals
- Created & executed monthly individualized marketing plans
- Fostered new business relationships with approximately 15 surrounding youth league organizations
- Assisted in idea development and presentation
- Analyzed KPIs weekly to track performance
Marketing and Social Media Strategist
Melt Atlanta
09.2015 - 09.2017
- Marketed sports events via various social media platforms
- Created & executed marketing plans for 30 individual clients,
- Utilized appropriate editing software to edit website content (adobe, photoshop, etc.) to increase visibility and brand awareness
- Created highly successful marketing ads & promotional materials for clients
- Implemented innovative solutions for optimizing processes, resulting in increased efficiency and reduced costs
- Evaluated performance metrics, identifying areas for improvement and implementing targeted action plans to achieve desired outcomes.
Marketing Coordinator and Wellness Mentor
Andrew & Walter Young YMCA
08.2014 - 06.2015
- Created engaging social media posts to market programs
- Created interactive exercise plans for adolescents girls
- Spearheaded start up of approximately 10 new programs in surrounding area schools
- Effectively collaborated with other program coordinators weekly to track program effectiveness using KPIs
Education
Bachelor of Science - Sports Management
University of West Georgia
Carrollton, GA12.2016
Skills
- Marketing automation
- Social media marketing
- Sales
- Search Engine Optimization (SEO)
- Digital Marketing
- Email Marketing
- Revenue development
- Content Creation
- Administrative Support
Personal Information
Willing To Relocate: Anywhere
Timeline
Founder
K. Organics, LLC
04.2020 - Current
Sports & Marketing Coordinator
International Charter School of Atlanta
09.2019 - 09.2020
Marketing Coordinator
ProCamps
09.2017 - 09.2019
Marketing and Social Media Strategist
Melt Atlanta
09.2015 - 09.2017
Marketing Coordinator and Wellness Mentor
Andrew & Walter Young YMCA
08.2014 - 06.2015
Bachelor of Science - Sports Management
University of West Georgia
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