Kim Johnson
Cedar Rapids,United States
Summary
Digital marketing professional driving client engagement through integrated campaigns on platforms like Google and TikTok. Developed targeted programmatic advertising strategies and executed streaming audio and video campaigns, significantly enhancing audience reach and content effectiveness.
Overview
1
1
Certification
30
30
years of professional experience
Work History
Digital Marketing Strategist
AMPERAGE Marketing & Fundraising
Cedar Falls, Iowa
10.2022 - Current
- Developed integrated digital marketing strategies that increased client engagement and retention.
- Implemented programmatic advertising strategies to optimize ad placements and increase engagement.
- Executed streaming audio and video campaigns across CTV and OTT platforms, significantly expanding audience reach.
- Analyzed performance metrics to refine content strategies, enhancing audience targeting effectiveness.
- Analyzed market trends and audience insights to inform campaign direction.
- Developed expertise in Google and social media platforms over 10 years, enhancing digital presence.
- Collaborated with cross-functional teams to align marketing efforts with organizational goals.
Digital Marketing Specialist
AMPERAGE Marketing & Fundraising
Cedar Falls, Iowa
07.2016 - 10.2022
- Developed and managed digital marketing campaigns on Google, Facebook, Snapchat, and Pinterest, resulting in increased brand visibility.
- Created tailored digital marketing strategies for diverse client campaigns, enhancing engagement and reach.
- Achieved Google Ads certification through Skillshop to enhance campaign effectiveness.
- Collaborated with creative teams to design branding and promotional materials that aligned with campaign objectives.
Campaign Coordinator
hibu
Cedar Rapids, IA
06.2014 - 07.2016
- Implemented strategic PPC campaigns on Google, Bing, and Yahoo to enhance online visibility.
- Earned Google AdWords certification to enhance targeting and ad performance.
- Achieved Bing certification to optimize campaign strategies. to strengthen campaign performance.
Associate Manager - Pagination/Production Artist Studio
hibu
Cedar Rapids, Iowa
09.2013 - 05.2014
- Managed daily pagination processes for Yellowbook directories, delivering projects on time and maintaining high accuracy.
- Oversaw production artist associate manager duties, streamlining workflow and improving team operations.
- Researched customer feedback from net promoter surveys to identify areas for improvement.
- Followed up with customers on negative survey scores, resolving issues to enhance overall satisfaction.
Associate Manager - Production Artist
hibu
Cedar Rapids, Iowa
03.2010 - 08.2013
- Led graphic artist team for print and media products, ensuring quality output for directories and magazines.
- Collaborated with offshore teams in India and Philippines to achieve daily shipping targets.
- Recognized with President's Achievement Award for exemplary performance in 2012.
- Facilitated team meetings to align project initiatives and objectives.
- Developed training programs for new employees to enhance skills and productivity.
- Managed production reporting to track progress and meet project deadlines.
Graphic Production Artist
YellowBook USA
Cedar Rapids, Iowa
11.2000 - 03.2010
- Designed print directory advertisements using Adobe Design Suite to enhance client visibility.
- Produced mockups for client evaluation that accurately reflected intended designs, facilitating decision-making.
- Developed one-page websites through research, writing, and design in Adobe software, including Dreamweaver, to improve user engagement.
- Contributed to business functions involving quality assurance and final inspections.
- Received recognition for outstanding quality performance during 2008's third quarter.
Reporter
Newton Daily News
Newton, Iowa
04.1998 - 10.2000
- Researched and authored articles on pertinent local issues and events.
- Conducted in-depth interviews with community members and local leaders to gather valuable insights.
- Developed story ideas based on current trends and viewer suggestions to enhance relevance.
- Wrote articles adhering to established editorial style and format standards for consistency.
- Determined emphasis, length, and format of stories to organize material effectively.
- Served as weekend edition editor in 2000, overseeing content quality.
Production Assistant
KCRG-TV9
Cedar Rapids, Iowa
09.1997 - 03.1998
- Edited video and mixed audio during post-production, contributing to polished final broadcasts.
- Operated studio cameras, audio console, and chyron generator for live broadcasts and post-production.
- Prepared sets for live newscasts, ensuring timely and efficient production.
- Troubleshot production issues, resolving challenges swiftly to sustain workflow.
- Assisted equipment setup and breakdown for diverse shows.
Weekend Morning Producer
KWWL
Waterloo, Iowa
11.1996 - 09.1997
- Produced daily news segments by preparing compelling stories and ensuring on-time broadcasts.
- Wrote engaging news stories that captivated audiences while adhering to journalistic standards.
- Edited video content to enhance clarity and storytelling in segments.
- Reviewed final product before distribution to guarantee accuracy and uphold quality standards.
Education
Bachelor of Arts - Digital Communications And Media
University of Northern Iowa
Cedar Falls, IA12-1996
Skills
- Marketing strategy and execution
- Programmatic advertising
- Google Ads, Facebook, Social Media, Streaming Audio, CTV/OTT, LinkedIn, Snapchat, and TikTok
- PPC, paid social, targeted display, and campaign optimization
- Performance analysis
- Creative production
- Team leadership
- Healthcare marketing
- Financial marketing
- Higher Education marketing
Personal Information
Title: Digital Marketing Strategist | Paid Media | PPC Campaign Management
Certification
- Google Skillshop Certification - Display
- Google Skillshop Certification - Search
- Google Skillshop Certification - Video
Timeline
Digital Marketing Strategist
AMPERAGE Marketing & Fundraising
10.2022 - Current
Digital Marketing Specialist
AMPERAGE Marketing & Fundraising
07.2016 - 10.2022
Campaign Coordinator
hibu
06.2014 - 07.2016
Associate Manager - Pagination/Production Artist Studio
hibu
09.2013 - 05.2014
Associate Manager - Production Artist
hibu
03.2010 - 08.2013
Graphic Production Artist
YellowBook USA
11.2000 - 03.2010
Reporter
Newton Daily News
04.1998 - 10.2000
Production Assistant
KCRG-TV9
09.1997 - 03.1998
Weekend Morning Producer
KWWL
11.1996 - 09.1997
Bachelor of Arts - Digital Communications And Media
University of Northern Iowa