Kiomara Santana
Strategic Account Manager
Tampa,FL
Summary
Multi-talented and Bilingual Account Executive adept at handling any level of an organization in domestic and international markets for over 25 years. Ambitious in advancing personal expertise and company sales performance. Proven skills in promoting products and boosting revenue by connecting with customers and effectively communicating sales recommendations. Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional B2B sales experience.
Overview
25
25
years of professional experience
Work History
Strategic Account Manager
Netspend Holdings
Tampa, FL
12.2007 - 06.2023
- Responsible for managing and supporting 11 Regional and National accounts in New York City, Atlanta, Chicago, Miami, Las Vegas, Salt Lake City and Nashville by implementing high-impact strategies to achieve short and long-term organizational goals.
- Design B2B account plans and Quarterly Business Reviews for assigned accounts that resulted in 40% Year Over Year growth.
- Delivered targeted quotas for assigned accounts 100% of the time.
- Empowered team members from underperforming account in Tennessee and increased sales by 200% Month-Over-Month.
- Chosen amongst 25 colleagues to receive promotion to Sales Manager for #1 National Account due to excellent presentation and bilingual skills.
- Convinced accounts to share company intellect and used it to gain upsell and cross-sell services.
- Established customer loyalty by quickly resolving service requests to increase sales by 134% Month-Over-Month.
- Spearheaded "Hispanic Clientele Best Sales Practices Training Team" by utilizing market insights and competitive landscape.
- Engineered and implemented strategic business plans to multiply customer base by 65%.
- Maintained client-relationships over 4 years, always receiving high customer satisfaction with an average of 95% Average.
- Earned reputation for delivering Sales presentations and was invited to 8 National Accounts Conferences.
- Monitored issues carefully and reached out to clients to provide immediate resolution and maintain satisfaction.
Key Account Manager
Western Union Financial Services, Inc.
Tampa, FL
02.1998 - 11.2007
- Responsible for supporting National and Regional Accounts in US territory and Caribbean such as Publix, Winn Dixie, Amscot, Kmart Caribbean and Pueblo Supermarkets (Puerto Rico).
- Negotiated terms of sales agreements and developed contracts to successfully close sales.
- Addressed client questions 100% of the time and resolved complaints related to products, services and account.
- Identified new business opportunities and leads for key clients resulting in inside sales growth of 40% MOM.
- Conducted market planning to identify prospects in major markets.
- Achieved President's Club Award 3 times and Leader of Pack 5 times due to sales quotas achievement.
- Provided new business opportunities and leads for key clients resulting in distribution growth of 40% MOM.
- Followed up with clients to gauge product success and promote 100% satisfaction.
- Served as liaison between clients and management to provide client feedback and resolve inquiries.
- Used cold calling and networking to sell products and services.
Education
Master of Science - Education- Psychological Services
University of Pennsylvania
Philadelphia, PA05.1997
Bachelor of Science - Bachelor of Science in Marketing Management
The University of Tampa
Tampa, FL05.1992
Skills
- Bilingual in English and Spanish
- Communication Skills
- B2B Sales
- Networking Skills
- Excellent Client Relationship Building
- Exceptional Presentation Skills
- Strong Professional Ethics
- Objection Handling
- Negotiation Skills
- Market Planning
Technical Skills
- Bilingual in English and Spanish; capacity to understand Portuguese and Italian
- Experienced in MS Office: Word, Excel, Power Point
- Google Workspace: Mail, Drive, Docs, Sheets, Slides, Forms
- Experienced in utilizing CRM Salesforce Enterprise for clients leads
- Adobe Acrobat: Creation and Formatting Docs
- Working knowledge with CRM Salesforce Enterprise, Qlik Sense Analytics, Badger Maps
Timeline
Strategic Account Manager
Netspend Holdings
12.2007 - 06.2023
Key Account Manager
Western Union Financial Services, Inc.
02.1998 - 11.2007
Master of Science - Education- Psychological Services
University of Pennsylvania
Bachelor of Science - Bachelor of Science in Marketing Management
The University of Tampa
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