Kirstin Kevalaitis
Murfreesboro,TN
Summary
Strategic Project Manager with extensive experience in PR, Marketing, Events, Operations, and Executive Support and Advisory. Proven track record of driving initiatives to enhance brand visibility, stakeholder engagement, and organizational objectives. Skilled in managing cross-functional teams, budgets, and implementing innovative strategies for impactful campaigns. Known for precision in project execution, resulting in measurable success and elevated brand reputation and exposure. In current role with Tenney Group, Kirstin oversees the firm's Marketing and Public Relations departments. A communications specialist adept at media relations, special events coordination, issues management and community relations.
Overview
11
11
years of professional experience
Work History
Strategic Project Manager, Marketing & Public Relations
Tenney Group
05.2023 - Current
- Direct oversight of Marketing and Public Relations sectors of firm, driving brand reach and expansion efforts.
- Secured speaking engagements and press appearances (resulting in 4x earned media reach historically) .
- Managed production of weekly Podcast with key influencers.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Forged strong media relationships to further public relations goals.
- Spearheaded public relations initiatives to enhance company reputation and increase media exposure.
- Led development of marketing collateral to support marketing plans.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Created and managed marketing budget, ensuring maximized ROI.
- Creation and implementation of short form content (resulting in a 50% increase in engagement)
- Wrote and distributed press releases to increase brand visibility.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Administrative Services Manager
Tenney Group
01.2022 - 05.2023
- Provided administrative support to Director of Business Development, CEO, and CCO
- Facilitated weekly networking meetings with community members
- Attended meetings to make informed business decisions, provide administrative support and evaluate progress toward goals and objectives.
- Oversaw change management initiatives, minimizing disruption while maximizing positive outcomes during periods of transition.
- Managed P&L for Marketing + Administration Departments
- Spearheaded cost-saving measures through in-depth budget analysis and identifying areas for improvement.
- Coordinated company-wide events, fostering a strong sense of community among employees.
- Managed business operations while overseeing contractors and consultants to verify on-time completion of key deliverables.
- Negotiated contracts with vendors to secure favorable terms that led to significant cost savings without compromising quality or service delivery.
- Created reports, presentations and other materials for executive staff.
- Maintained strict confidentiality when handling sensitive information related to personnel matters or company financial data.
- Spearheaded successful facility relocation, coordinating logistics and overseeing smooth transition of staff and resources.
- Organized company events including seminars, conferences, and team-building activities to promote healthy work culture.
- Assisted in recruitment processes by coordinating job postings, reviewing resumes, scheduling interviews, and conducting reference checks as needed.
- Served as liaison between departments, fostering collaboration through timely communications regarding shared resources or projects requiring inter-departmental cooperation.
- Improved customer satisfaction scores through application of superior conflict resolution and problem-solving skills.
- Maintained primary relationship accountability for clients, overall servicing responsibility and client satisfaction to maximize profitability of client relationships.
- Analyzed and solved multi-faceted problems that effected executive leaders and business initiatives.
Executive Administrator
Bergelectric
01.2020 - 01.2022
- Conducted research, as requested, on equipment and/or construction repairs, maintenance, and building.
- Provided corrective action, as necessary.
- Prepared, processed, and tracked department paperwork.
- Acted as a resource and provided information and direction to employees on corporate practices, policies, and procedures.
- Provided administrative support to President and Vice Presidents.
- Completed special projects, performing research, and data collection.
- Oversaw employee events and recognition programs.
- Planned and executed large scale events within budget.
- Served as trusted advisor to executives providing guidance and support in strategic decision-making.
- Monitored labor costs on projects and reported to their Direct PM and VP.
- Managed key executive office staff and prioritized workloads.
Office Administrator
Artemis Institute For Clinical Research
03.2019 - 01.2020
- Managed confidential patient information.
- Knowledge of medical terminology and processes compliant with HIPAA.
- Managed budget, inventory, expenses, and ordering bi-weekly.
- Onboarded associates.
- Enhanced patient experience by creating efficiencies and streamlining processes.
- Stayed compliant with certifications and regulations.
Spa Manager
Omni La Costa Resort And Spa
08.2018 - 11.2018
- Recruited back due to rapport with organization and leadership.
- Supervised staff of 120 associates.
- Managed operation of 43 treatment rooms and appointment schedules averaging 100 treatments daily.
- Managed budget through payroll processes, ordering efficiency, productivity analysis.
- Hired/interviewed candidates, coaching and counseling of associates.
- Created monthly promotions to increase revenue.
- Stayed compliant with Local Union 542 standards; created an efficient bid process and alleviated filed grievances with union representatives.
- Maintained cleanliness and safety standards within the spa facility, ensuring compliance with all regulations.
- Managed payroll processes, adhering to budget guidelines while maintaining adequate staffing levels at all times.
- Trained and mentored staff members to achieve optimal performance levels and maintain high standards of service.
Spa Supervisor
(Forbes 5 Star) Park Hyatt Aviara Resort & Spa
08.2016 - 04.2018
- Supervised a staff of 40.
- Coordinated Group sales, events, wellness-retreats, conferences.
- Ordered supplies, managed finances, hired/interviewed potential candidates, trained, managed overall operation, maintained 5-star standards through coaching and counseling.
- Created new marketing methods: Instagram social media account launch, monthly special creation and organization.
- Top Revenue Producer: Increased sales from 2015, Staff Survey: Overall happiness with management increased 5%.
- Implemented new menu offerings and spa treatments based on guest feedback, continuously improving services to cater to diverse client preferences.
- Conducted regular performance evaluations for staff members, providing constructive feedback for continuous improvement in job performance.
- Managed staff scheduling effectively, ensuring adequate coverage during peak hours for optimal guest experience.
Spa Reception Agent/Interim Group Coordinator
Omni La Costa Resort And Spa
01.2013 - 01.2016
- Assisted guests with check-in and check-out
- Handled billing, spa packages, scheduling, product knowledge, provided exemplary service upon guest arrival and departure, and was proficient in business applications -Resort Suite
- Promotion: From Spa Guest Service Agent to Reception- Reception to Group Coordinator
- Top Revenue Producer for 5 consecutive months.
- Managed room blocks for spa buyout's.
Education
Skills
- Project Management
- Client Relations
- Staff Management
- Workforce Planning
- Operational Reporting
- Content Creation
- Marketing campaign development
- Branding
- Event Planning
- Thought leadership
- Brand Messaging
- Social Media Strategy
- Public and Media Relations
- P&L Management
- Press Release Writing
- Influencer outreach
Timeline
Strategic Project Manager, Marketing & Public Relations
Tenney Group
05.2023 - Current
Administrative Services Manager
Tenney Group
01.2022 - 05.2023
Executive Administrator
Bergelectric
01.2020 - 01.2022
Office Administrator
Artemis Institute For Clinical Research
03.2019 - 01.2020
Spa Manager
Omni La Costa Resort And Spa
08.2018 - 11.2018
Spa Supervisor
(Forbes 5 Star) Park Hyatt Aviara Resort & Spa
08.2016 - 04.2018
Spa Reception Agent/Interim Group Coordinator
Omni La Costa Resort And Spa
01.2013 - 01.2016
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