Finance and strategy leader with deep experience in franchise operations, M&A, capital deployment, and real estate finance across nationally recognized brands. A disciplined, culture-focused leader who prides himself on continuous improvement and integrity.
Overview
12
12
years of professional experience
Work History
Vice President, Franchise Business
Orangetheory Fitness (a Purpose Brands, LLC company)
Boca Raton
05.2021 - Current
Influential member of the Orangetheory Fitness Leadership team, supporting network of 1,300+ Domestic studios
M&A team lead supporting restructuring efforts and large-scale transactions for multi-unit operators
Interpret financial health, liquidity, and valuation modeling for various franchise groups (often over-leveraged or cash challenged)
Facilitate negotiations, term-sheet drafting, due diligence and other transaction related responsibilities
Oversee consolidated studio-level P&L database; identify margin opportunities for Domestic studio network
Support Development and Real Estate team for multiple brands within the Purpose Brands system
Build and refine Pro Forma model for new studio / club approval process
Ad Hoc strategic initiative support; Positioned as a go-to Finance expert for the organization
Development and Franchise Administration lead for Integration Planning Team (Merger of Orangetheory and Self Esteem Brands)
Director, Real Estate Finance & Capital Planning
Panera Bread Company
Newton
05.2021 - 11.2023
Finance Leader oversee Development and Capital expenditure across the enterprise
Build forward-looking financial projections for new store development and other growth initiatives
Economic reviews for potential store closures, relocations and lease renewals
Support Next Generation Panera layout, as well as other prototype formats. Work with cross-functional leaders to determine operating model and margin structure by store type.
Collaborate with internal stakeholders to develop Enterprise-wide Capital budget and Depreciation Forecast
Monitor Return on Investment for key growth platforms and café initiatives
Senior Manager, Financial Planning
Panera Bread Company
12.2018 - 05.2021
Maintain 5-year strategic planning model, partner with Senior leadership team to develop strategy and translate into financial expectations
Key contributor for financial projections and communication with external analysts as organization pursued potential IPO
Responsible for enterprise-wide monthly forecasting and annual planning process, coordinating key assumptions and timelines across business units
Lead monthly explanation of financial performance versus expectations to Executive team
Provide financial support in the rollout and ongoing forecast expectations of subscription-based coffee model
Expand abilities as a people manager, developed several Financial Analyst and Manager hires
Oversee external reporting to ownership and other key stakeholders
Maintain flexibility in Covid-19 environment, adjust reporting structure accordingly and embody a team-mindset during times of limited resources
Finance Manager, Sales and Gross Profit Planning (Level 1 - Level 3) Level III
Panera Bread Company
12.2016 - 12.2018
Lead the forecast process for same-store sales & traffic growth, disaggregating various sales drivers and initiatives.
Transitioned reporting structure from Public to Private ownership structure
Own the communication of sales performance by daypart, sales channel, and input type
Instrumental role in planning and forecasting product mix, food cost and Supply Chain sales
Manage SKU-level projections and identify trends in core business, while maintaining accurate price/cost metrics
Partner with culinary team to model out impact of new menu initiatives
Manage and develop direct reports at the Senior Financial Analyst level
Collaborate with Marketing & Loyalty teams to plan sales implications of promotional spend
Guide projections of other major expense lines above Gross Profit, using historical trends and knowledge of upcoming initiatives and inflationary pressures (Paper cost, Credit Card expense, food inflation, distribution, etc.)
Senior Analyst, Capital Planning
Panera Bread Company
Newton
05.2015 - 12.2016
Lead in FP&A for Capital Spending, as well as Full-Year Depreciation and Occupancy Planning
Ad Hoc projects:
Analysis of Market-Based Real Estate decisions and the P&L/Cash-Flow implications involved
Lease Evaluations (ex. Financial implications of closing a location vs. continue to operate)
MIS / IT related projects (ex. Cost-recovery modeling)
Operations Analyst
Ravensburger USA, Inc.
Newton
07.2013 - 05.2015
Directly support CFO/COO in a small company setting, allowing for opportunity to absorb a broad range of responsibilities
Analyze and identify trends in sales and costs
Serve as the lead Financial Analyst supporting the Annual budget process, ongoing financial reporting, and ad-hoc analysis
Various operational projects:
Perform research and negotiations for large-scale purchases
Played a key role in setting up the logistics for exporting to Canada
Assisted the implementation of first US-based production line and analyzed the associated costs/savings
Education
Bachelor of Science - Business Administration
University of New Hampshire
Durham, NH
01.2013
Skills
Proficient in Microsoft Office; Excel, PowerPoint, Word, Access
Experience in various Business Intelligence Platforms: Oracle Business Intelligence Enterprise Edition (OBIEE), Anaplan, SAP, Hyperion, Workday Financial Reporting, Oracle Financial Analyzer (OFA), PowerBI
Organized annual Memorial Day “Murph” fundraiser beginning in 2022, raising over $63,000 to date for local non-profit
Personal Interests & Entrepreneurship
Passionate about fitness and nutrition
Automotive enthusiast who finds joy in mechanical arts, particularly car and motorcycle restoration/modification
Provide periodic support for my brother’s Graphics company (Hatem Graphics & Sign), through financial modeling as well as expanding into automotive Paint restoration/protection as a growth channel for the business.
Timeline
Vice President, Franchise Business
Orangetheory Fitness (a Purpose Brands, LLC company)
05.2021 - Current
Director, Real Estate Finance & Capital Planning
Panera Bread Company
05.2021 - 11.2023
Senior Manager, Financial Planning
Panera Bread Company
12.2018 - 05.2021
Finance Manager, Sales and Gross Profit Planning (Level 1 - Level 3) Level III
National Director of Education at Honors Holdings, LLC, Dba Orangetheory FitnessNational Director of Education at Honors Holdings, LLC, Dba Orangetheory Fitness