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LaKenya Kopf
Open To Work

LaKenya Kopf

CRM and Email Marketing Specialist
North Andover,MA

Work Preference

Work Type

Gig WorkContract WorkPart Time

Location Preference

Remote

Important To Me

Work-life balanceCompany Culture

Summary

I'm LaKenya Kopf, founder of Kopf Consulting | Virtual Tech Assistance and a Certified Tech Manager with more than 19 years of experience supporting entrepreneurs and small businesses with the technology behind their businesses.

My work focuses on CRM and email marketing systems, workflow automation, integrations, client onboarding, forms, funnels, websites, and the many moving pieces that need to work together behind the scenes.

Over the years, I've worked extensively with platforms including Keap, Mailchimp, GoHighLevel, Kit, ActiveCampaign, Zapier, Ontraport, HoneyBook, Dubsado, WordPress, Squarespace, and many others. I'm also comfortable stepping into more niche or unfamiliar platforms when a client's existing systems require it.

A large part of what I do is figuring out how the technology a business is already using can work better together. That may mean building automations, connecting systems through Zapier or other integrations, troubleshooting something that isn't working correctly, improving an existing workflow, or taking the technical implementation off the business owner's plate entirely.

I've worked with businesses at many different stages, from entrepreneurs setting up their first systems to established businesses that need ongoing technical support and someone who can step in, understand what is already there, and get to work.

Overview

1
1
Language
6
6

Certifications

23
23
years of professional experience

Work History

Tech Implementer and Manager

Kopf Consulting
Greater Boston Area
06.2007 - Current

At Kopf Consulting, I provide Virtual Tech Assistance to entrepreneurs and small businesses, helping manage the systems, tools, workflows, and automations that support their businesses behind the scenes.


I specialize in CRM and email marketing systems, including platforms such as Keap, Mailchimp, GoHighLevel, Kit, ActiveCampaign, Ontraport, and many others.

  • Build and manage email marketing automations, campaigns, forms, funnels, landing pages, and client workflows.
  • Connect systems using Zapier and other integrations to reduce manual processes and keep information moving between platforms.
  • Set up and improve client onboarding, lead management, scheduling, and other business processes.
    Provide WordPress and Squarespace website support, maintenance, troubleshooting, migrations, and implementation.
  • Step into existing systems to troubleshoot problems, make improvements, or learn more niche platforms already being used within a client's business.
  • Provide both project-based implementation and ongoing technical support based on the needs of the business.

Tech Virtual Assistant

Her Smart Marketing
Ottawa, Canada
09.2016 - 08.2017
  • Deliver complete technical support while effectively working at a remote location, utilize MS Office suite to execute projects, as well as produce landing pages, forms, campaigns, and maintain client database in Ontraport and Infusionsoft.
  • Generated funnels, sales pages, squeeze pages, landing pages, and opt-in pages in Clickfunnels and LeadPages.
  • Formulated communications and broadcast in Aweber, Constant Contact, Mail Chimp, and Get Response.
  • Designed newsletter formatting and automation creation in Active Campaign.
  • Integrated with clients via online project management tools such as Basecamp, Asana or Teamwork also formatted and processed client contracts for new customers.

Virtual Tech Assistant

NationalNoteGroup
Virtual/Remote Location
04.2015 - 08.2017
  • Successfully designed and implemented book-launch marketing campaign for a new author.
  • Solicited upcoming events via Meetup and social media outlets.
  • Maintain and optimized YouTube and iTunes for podcasts and WordPress for blog posts.
  • Distributed new note availability to potential investors, as well as automated investor onboarding while integrated three systems to minimize overhead and maximize efficiency.

Desktop Support Analyst

Target Data Research
Tampa
06.2007 - 06.2008
  • Organized, configured, and deployed group policy settings for workstations.
  • Maintained phone (Trixbox) and security system.
  • Monitored server for updates and daily backup reports for errors.
  • Instructed users on Window basics and office software.

Assistant to Manager of Events

Regent University
Remote
03.2006 - 06.2008
  • Ordered tests, corresponded, and created welcome packets and badges for students.
  • Directed daily events, coordinated transportation, and assisted Manager of Events with all needs and request.
  • Meets the client to ascertain their needs.
  • Develop event program and timeline and get it approved by the client.

Co Chapter Leader

Women's Business League
03.2024 - Current

Member

Excelerate HER
09.2023 - Current

Member

Boston Business Women
07.2019 - Current

Virtual Assistant

Contemporary VA
Greater Boston Area
10.2014 - 01.2017
  • Offered technical support as Virtual Assistant, maintained client accounts and completed various request including:
  • Setting up campaigns and broadcast and client maintenance in InfusionSoft
  • Creating LeadPages, launching campaigns and webinars using Instant Teleseminar
  • Arranging interactive social media post for accounts such as LinkedIn, Twitter, Facebook, and Google+ within the individual programs or by using a third party software such as Hootsuite
  • Managing travel arrangements, customer service, troubleshooting, technical support, video editing, audio editing, creating graphic banners or post in Canva, and website maintenance for WordPress sites.

Senior Securities Operations Service Specialist

Wells Fargo
Columbia, Maryland
08.2003 - 06.2007
  • Prepared new Mortgage Backed Securities collateral and issued to the collateral database.
  • Met external reporting deadlines ahead of schedule.
  • Researched and responded to external reporting inquiries and support business groups within Securities Project Group.
  • Ensured data integrity of issuance information throughout the processing cycle.
  • Review irregularity reports and resolve the matter appropriately.

Education

Bachelor of Fine Arts - Theater Production

University of Florida
01.2002

Masters of Business Administration - Information Technology Management

American Military University
01.2011

Skills

  • Dubsado
  • Kartra
  • Keap
  • Ontraport
  • Mailchimp
  • Kit
  • MailerLite
  • WordPress
  • Squarespace
  • Ontraport
  • Constant Contact
  • HoneyBook
  • Dubsado
  • 17Hats
  • Zapier

Certification

  • Community Management Specialist
  • Keap Certified Partner
  • Social Marketing Certification
  • Certified Content Marketing Specialist
  • Six Sigma Green Belt
  • Email Marketing Certificate
  • Automation And Workflows Certificate

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Nearly all men can stand adversity, but if you want to test a man’s character, give him power.
Abraham Lincoln

Languages

English

Affiliations

  • Boston Business Women
  • Women Applying AI
  • Women's Business League

Additional Information

I’m Mailchimp Certified and have also held certifications in Keap/Infusionsoft, HubSpot Inbound Marketing, and HubSpot Email Marketing.

One of the advantages of nearly two decades in this field is that I’m not limited to a specific software stack. While there are platforms I work in regularly, I frequently step into systems that are new to me because they are already part of a client’s business. I’m comfortable learning how the pieces work, troubleshooting what isn’t working, and figuring out the best way to connect them.

My work is very hands-on. I don’t just recommend that you automate a process or connect two systems - I can actually build it, test it, troubleshoot it, and help make sure it works the way it should.

I work primarily with entrepreneurs, solopreneurs, and small teams who need someone they can hand the technical side of their business to without having to explain every click along the way.

Software

Kit

Mailchimp

Zapier

ActiveCampaign

HoneyBook

17Hats

Dubsado

Kartra

Ontraport

Keap

Mailerlite

Klaviyo

Constant Contact

Teachable

WordPress

Squarespace

Portfolio

FEATURED
Featured Picture
Building a Connected Coaching Client Journey
Featured Picture
Kit: Connecting Digital Product Sales to Automated Delivery
Featured Picture
Kit + ManyChat: Connecting Lead Capture to Email Nurture
Featured Picture
Building a Connected Client Onboarding Workflow in Keap

Accomplishments

2025 Best Virtual Assistant by Boston Business Women

Interests

Reading

Learning new skills

Cooking

Timeline

Co Chapter Leader

Women's Business League
03.2024 - Current

Member

Excelerate HER
09.2023 - Current

Member

Boston Business Women
07.2019 - Current

Tech Virtual Assistant

Her Smart Marketing
09.2016 - 08.2017

Virtual Tech Assistant

NationalNoteGroup
04.2015 - 08.2017

Virtual Assistant

Contemporary VA
10.2014 - 01.2017

Desktop Support Analyst

Target Data Research
06.2007 - 06.2008

Tech Implementer and Manager

Kopf Consulting
06.2007 - Current

Assistant to Manager of Events

Regent University
03.2006 - 06.2008

Senior Securities Operations Service Specialist

Wells Fargo
08.2003 - 06.2007

Masters of Business Administration - Information Technology Management

American Military University

Bachelor of Fine Arts - Theater Production

University of Florida
LaKenya KopfCRM and Email Marketing Specialist