Krista Moody
McCordsville,IN
Summary
Proactive Case Manager known for strong problem-solving and organizational skills. Successfully advocated for client needs and coordinated multidisciplinary teams to enhance service delivery. Committed to fostering effective communication and ensuring compliance with regulatory standards.
Overview
25
25
years of professional experience
Work History
Case Manager
Indiana Professional Management Group
West Lafayette, IN
05.2021 - Current
- Developed comprehensive case plans (PCISPs) to address client needs and promote effective resource utilization.
- Coordinated multidisciplinary team meetings to discuss case updates and strategic planning for client services.
- Advocated for client needs within community resources, fostering partnerships to enhance service availability.
- Maintained accurate documentation on all cases, ensuring compliance with regulations and confidentiality requirements.
- Conducted thorough assessments of clients' situations, identifying issues, goals, and necessary interventions.
- Educated clients on available programs, benefits, and services, empowering them to make informed decisions about their care needs.
- Enhanced communication between clients and providers through consistent follow-ups and progress updates.
- Improved client satisfaction by efficiently addressing concerns or grievances in a timely manner.
- Participated in regular professional development opportunities to stay current on best practices within the field of case management.
Owner/Operator
Healing Hands Child Care
McCordsville, IN
08.2012 - 04.2021
- Developed and implemented age-appropriate curriculum to enhance child development and learning outcomes.
- Managed daily operations, ensuring compliance with licensing regulations and health standards.
- Established effective communication channels with parents to foster trust and collaboration in child care plans.
- Coordinated extracurricular activities that promote social skills and physical development among children.
- Monitored financial performance, including budgeting and expense management, to sustain business growth.
- Conducted regular assessments of program effectiveness and made improvements based on feedback and observations.
- Fostered a nurturing environment that supports emotional well-being and individual needs of children in care.
- Managed day-to-day business operations.
Marketing Project Manager
HCC Medical Insurance Services
Indianapolis, IN
05.2010 - 08.2012
- Led cross-functional teams to execute marketing campaigns aligned with business objectives.
- Developed and managed project timelines, ensuring on-time delivery of marketing initiatives.
- Collaborated with stakeholders to define project scopes and establish clear deliverables.
- Utilized project management tools to track progress and optimize resource allocation.
- Supported the Broker and Direct Sales channels by executing 3 producer promotional incentives (generating 17% increase in Atlas GWP YoY, 30% increase in CS/SS GWP YoY and 30% increase in STM GWP YoY product lines).
- Supported the Direct Sales channel by conducting customer remarketing and cross-selling email campaigns.
- Developed a complete demographic profile across all product lines with associated persona-based value propositions and complete an SEO keyword optimized list, while ensuring all published web content utilized this information.
- Supported content development leading to online Direct Sales growth by producing assigned deliverables and completing SEO optimization and testing as required by the Content Management Plan.
- Drove new sales growth in the Affiliate Network and implemented 2 major lead management features to support Direct Sales operations.
- Managed the Direct Sale’s CRM tool thru Sales Force, including training the Direct Sales team on best practices.
Senior Marketing Project Coordinator
UnitedHealthcare/UnitedHealthOne
Indianapolis, IN
08.2007 - 05.2010
- Coordinated cross-functional teams to streamline marketing project workflows and enhance collaboration.
- Developed and maintained project timelines using Asana, ensuring on-time delivery of marketing initiatives.
- Analyzed market trends and consumer insights to inform strategic marketing decisions and campaign direction.
- Managed vendor relationships, negotiating contracts to optimize costs while maintaining quality service delivery.
- Led company’s rebranding efforts by overseeing broker and consumer focus group testing, brand creative and guidelines development, strategic planning, actual brand implementation and management.
- Developed, implemented, and operationally managed company’s direct mail and email testing programs, as well as lead generation efforts. This resulted in over $50k in postage savings and an increase in response rate from 0.30% to 1.24%. Developed and implemented the company’s lead nurture program, which includes email and direct mail, in an effort to increase sales conversion and to maximize lead opportunities. This has resulted in 150 additional policies during the first month of implementation alone. Managed a cross-company member retention direct mail program in response to the current political environment.
- Developed SEO (search engine optimization) content, meta-tags, and widgets. Certified SEO Professional by Sling Shot SEO. Part of the newly developed, cross-company strategic team responsible for the planning and implementation of a corporation-wide social media strategy.
- Managed the creative conception, direction, and production of multiple DRTV commercials. Responsible for vendor management and media buy plans. Other types of media that are included in current portfolio of responsibilities include banner ads, radio, free standing inserts, and SEM (search engine marketing) or PPC (pay per click) landing pages.
- Responsible for copywriting, creative direction, vendor management, budget management, lead forecasting, and analytics. Act as the marketing liaison and operational manager for advertising compliance for the individual health insurance industry (by state).
Marketing Project Coordinator
Ace Mortgage Funding
Indianapolis, IN
06.2004 - 08.2007
- Position encompasses the management and development (content/design) of all marketing projects for the entire Midwest and Northeast territory, which incorporated a total of 11 physical offices and 18 states. Responsibilities included: researching various advertising ventures and within that duty, propose options and make recommendations to the AVPs, complete the legality and signatures of contracts, and maintain advertising compliance requirements per state. Typical contracts per office include: national yellow pages, billboards/outdoor media buys, radio & TV commercials, periodicals, professional sports sponsorships, lead aggregators (web), direct mail and charities, etc. Also supported more than 250 licensed loan officers with individual marketing efforts (content/design).
- Developed and maintained monthly reports including: monthly office activity summaries, volume reports, mail order deviations, ROI for direct mail, all accounting elements of contracts, and vendor summaries. Developed and implemented marketing/sales training program and traveled to offices and conducted seminars. Coordinated the event planning for quarterly AVP meetings and yearly sales incentive trip.
Marketing Associate
Bradford-Scott Data Corporation
Indianapolis, IN
09.2001 - 06.2004
- Maintained, built and ensured the integrity of the department’s ACT Database; including verification of the accuracy of pre-existing data, adding new contacts, developing tracking fields and generating departmental reports. Developed new databases and was responsible for all field research.
- Monitored current clients to ensure their satisfaction level with the company and explored the possibility of using the client as a reference. Provided the company with 137 new references.
- Responsible for assisting the Director of Marketing with the research, creative design and delivery of direct mailings, faxes and post cards by utilizing experience in the medical field and previous usage of the software system. Assisted in the planning of quarterly and yearly strategic plans for the department. Successfully used database and target market research to help pinpoint areas to target. Sought out beneficial trade shows and venues in which to market our products.
Education
Bachelor of Science - Marketing And Distribution Management
Indiana University, Purdue University Indianapolis
Indianapolis, IN05-2003
Skills
- Problem-solving
- Case management
- Time management
- Case documentation
- Organization and multitasking
- Relationship building
- Conflict resolution
Accomplishments
Participant in:
Employee Advisory Committee (present)
- Lead of Best Practices Sub-Committee
Corporate Employee Advisory Committee (present)
Workforce Undivided (2025)
Peer Mentoring
Timeline
Case Manager
Indiana Professional Management Group
05.2021 - Current
Owner/Operator
Healing Hands Child Care
08.2012 - 04.2021
Marketing Project Manager
HCC Medical Insurance Services
05.2010 - 08.2012
Senior Marketing Project Coordinator
UnitedHealthcare/UnitedHealthOne
08.2007 - 05.2010
Marketing Project Coordinator
Ace Mortgage Funding
06.2004 - 08.2007
Marketing Associate
Bradford-Scott Data Corporation
09.2001 - 06.2004
Bachelor of Science - Marketing And Distribution Management
Indiana University, Purdue University Indianapolis