Krista Smith
Olathe
Summary
Pharmaceutical and medical sales professional with over 15 years of experience driving market share growth, building client relationships, and delivering strong performance across healthcare and life sciences. Proven success in account management, virtual sales, product launches, and customer success initiatives.
Overview
27
27
years of professional experience
Work History
Neuroscience Sales Representative
Syneos Health
03.2025 - Current
- Promote and sell a branded ADHD medication and a schizophrenia treatment to psychiatrists, psychiatric nurse practitioners, and behavioral health groups across the Kansas City metro area.
- Manage territory sales strategy, targeting high-potential accounts and driving market share growth through clinical discussions, solution selling, and strategic targeting.
- Conduct educational presentations and in-service meetings to build product awareness, support appropriate utilization, and foster long-term relationships with providers.
- Demonstrate deep knowledge of neurobehavioral and psychotic disorder treatment guidelines, and patient profiles to drive informed clinical conversations and exceed sales targets.
Virtual Pharmaceutical Sales Representative & Affordability Specialist
Mercalis
06.2021 - 01.2025
- Increased Symjepi epinephrine injection market share by 30% in seven months through virtual engagement with allergists and ENT specialists.
- Ranked consistently in the top performance tier across all tracked sales metrics nationwide.
- Delivered targeted product messaging and affordability solutions to drive access and adherence in underserved populations.
- Optimized daily virtual call strategy to maximize provider reach and increase prescription volume month-over-month.
Independent Design Consultant
Carpet Direct
10.2018 - 05.2021
- Conducted personalized in-home and virtual consultations, closing high-value sales and ensuring customer satisfaction.
- Managed end-to-end sales lifecycle including product selection, pricing, scheduling, and project completion.
- Built lasting client relationships that drove repeat business and referrals across residential markets.
Account Manager
Emser Tile
07.2017 - 10.2018
- Managed a portfolio of 70 + retail, builder, and commercial accounts, growing territory sales by 20 %.
- Developed account-specific strategies to increase product adoption and secure long-term contracts.
- Consistently exceeded monthly sales goals through effective relationship management and solution selling.
Specialty Sales Representative
Purdue Pharma
01.2015 - 01.2017
- Led sales efforts across pain management and orthopedic specialties, exceeding sales targets in a competitive market.
- Served as district leader for long-term care, delivering product training and strategic insights to peer representatives.
- Retained as one of only seven representatives after contract termination due to high performance and leadership.
Specialty Sales Representative
Pfizer
09.2013 - 02.2014
- Promoted specialty pharmaceutical products to physicians in targeted therapeutic areas.
- Developed and executed sales strategies aligned with territory goals and market data.
Pharmaceutical Sales Representative
Abbott Laboratories
11.2003 - 06.2006
- Ranked in the top 20 % nationally for Omnicef Suspension sales growth.
- Doubled Biaxin XL market share from 7 % to 14.7 % within one year.
- Mentored new hires and recognized for sales excellence with multiple achievement awards.
Pharmaceutical Sales Representative
Pharmacia
04.2002 - 11.2003
- Ranked #15 in the region for Detrol LA market share growth.
- Drove a 100 % increase in Bextra new prescriptions through targeted sales strategy.
Pharmaceutical Sales Representative / District Field Trainer
Ortho-McNeil
01.1998 - 04.2002
- Achieved formulary wins for Levaquin IV at seven major community hospitals.
- Ranked in the top 10 % regionally for exceeding forecasted performance targets.
- Promoted to District Field Trainer; supported hiring and onboarding of new sales representatives.
Education
Bachelor of Science - Business Communication
University of Kansas
Lawrence, KSSkills
- Strategic business development
- Pharmaceutical Sales
- Client relationship management
- CRM Systems
- Effective sales presentations
- Client account management
- Virtual Engagement
- Client Onboarding
- Sales Strategy
- Sales territory development
- Reimbursement Knowledge (Medicare/Medicaid)
- Client relationship management
- Cross-functional collaboration
Timeline
Neuroscience Sales Representative
Syneos Health
03.2025 - Current
Virtual Pharmaceutical Sales Representative & Affordability Specialist
Mercalis
06.2021 - 01.2025
Independent Design Consultant
Carpet Direct
10.2018 - 05.2021
Account Manager
Emser Tile
07.2017 - 10.2018
Specialty Sales Representative
Purdue Pharma
01.2015 - 01.2017
Specialty Sales Representative
Pfizer
09.2013 - 02.2014
Pharmaceutical Sales Representative
Abbott Laboratories
11.2003 - 06.2006
Pharmaceutical Sales Representative
Pharmacia
04.2002 - 11.2003
Pharmaceutical Sales Representative / District Field Trainer
Ortho-McNeil
01.1998 - 04.2002
Bachelor of Science - Business Communication
University of Kansas
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