Kristen Grasso
Oakhurst
Summary
Dynamic Vice President of Sales and Merchandising with proven success in sales strategy development, team leadership, and client relationship management. Expertise in driving revenue growth and enhancing market position through effective training and performance evaluation.
Overview
17
17
years of professional experience
Work History
Vice President of sales and merchandising
Massive llc
New York
03.2009 - 10.2025
- Led sales strategy development to enhance market position and revenue growth.
- Managed high-performing sales teams to achieve organizational sales targets.
- Developed and implemented sales plans to increase profits and market share.
- Fostered relationships with key clients, enhancing partnerships and driving sales growth.
- Developed relationships with key clients to maximize revenue potential.
- Implemented strategies that improved customer service satisfaction, leading to increased customer loyalty.
- Analyzed market trends to identify new business opportunities and customer needs.
- Analyzed customer data to identify new sales opportunities.
- Collaborated with marketing teams to create effective promotional campaigns.
- Negotiated contracts and proposed offerings to help sales staff close competitive deals.
- Established pricing policies that balanced profitability objectives with competitive pressures.
- Oversaw sales forecasting and budgeting processes for accurate financial planning.
- Aligned sales objectives with business initiatives using strategic development, forecasting and budgeting.
- Managed, trained, and mentored a team of sales professionals.
- Met assigned targets for profitable sales volume, market share and key financial performance objectives.
- Developed performance metrics to assess team effectiveness and align sales strategies with business goals.
- Overhauled internal operating budget consisting of sales and marketing expenditures, identifying wasteful spending.
- Monitored competitors' activities to stay ahead in the market.
- Analyzed competitive environment and customer procurement trends to support growth strategies.
- Created comprehensive reports on sales performance metrics for senior management review.
- Developed innovative advertising, public relations, social media and events to advance brand marketing efforts.
- Forecasted future trends in the marketplace using market research methods.
- Built strong relationships with vendors and suppliers for sourcing goods at competitive prices.
- Oversaw business development, production and marketing.
- Developed relationships with key clients to maximize revenue potential.
Education
Bachelor of Arts - Fashion Merchandising And Management
Johnson & Wales University
Providence, RI06-2005
Skills
- Sales strategy
- Business development
- Sales forecasting
- Lead generation
- Customer relationship management
- Contract negotiation
- Market analysis
Timeline
Vice President of sales and merchandising
Massive llc
03.2009 - 10.2025
Bachelor of Arts - Fashion Merchandising And Management
Johnson & Wales University