Kristin Garcia
Summary
Brand activation manager specializing in impactful marketing campaigns and customer engagement strategies. Proven track record of collaborating with cross-functional teams to boost brand visibility and increase sales. Expertise in developing innovative solutions that drive measurable results. Results-driven professional with a strong background in travel planning and customer engagement. Ready to enhance brand visibility and customer loyalty.
Overview
16
16
years of professional experience
Work History
Kristin Garcia Travel Franchise
Cruise Planners
Coral Springs, Florida
01.2014 - Current
- Generated over $40,000 in monthly travel sales through strategic planning and execution.
- Liaised with clients and travel providers to create customized itineraries that aligned with preferences and budgets.
- Coordinated logistics for group travel, managing arrangements for client groups ranging from 20 to 300 guests.
- Managed confidential client information to ensure data security and privacy.
Brand Activation Manager II
Spirit Airlines Inc.
Dania Beach, Florida
08.2025 - 05.2026
- Developed and implemented brand activation strategies to increase customer engagement.
- Developed brand activation strategies to engage target audiences effectively.
- Managed social media campaigns that elevated brand awareness and deepened customer engagement.
- Coordinated promotional events to boost brand visibility and foster customer interaction.
- Organized and managed promotional events to effectively launch new products and services to target audiences.
- Collaborated with marketing teams to create effective content for brand activations.
- Collaborated with cross-functional teams to ensure cohesive messaging across channels.
- Supported the execution of partnership programs to expand brand reach and influence.
- Identified potential partners in various industries for joint-branding opportunities.
- Ensured compliance with legal regulations when planning or executing any brand activation initiatives.
- Analyzed data from online surveys, focus groups, and other sources to gain insights into customer preferences and needs.
- Conducted market research to identify trends and consumer preferences in air travel.
- Provided guidance and support throughout all stages of a project from concept development through execution.
- Drafted reports outlining campaign successes, challenges faced, and recommended improvements.
- Built relationships with vendors and suppliers in order to secure discounts on materials needed for activations.
- Coordinated with internal stakeholders such as sales teams and product managers in order to ensure alignment between overall business goals and brand activation efforts.
- Maintained detailed records of all expenses associated with each project or event.
- Trained staff members on how best to interact with customers during an event or promotion.
- Oversaw and developed strategic marketing and promotional plans for new product roll-outs.
- Trained successful business development personnel to optimize marketing performance and learn industry.
- Supervised creation of marketing materials and collateral.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Managed social media campaigns to increase brand awareness and customer engagement.
Brand Activation Manager
Spirit Airlines Inc.
Dania Beach, Florida
09.2017 - 08.2025
- Executed brand activation strategies for new service launches.
- Organized and managed promotional events to effectively introduce products and services.
- Cultivated relationships with key stakeholders to enhance brand partnerships.
- Collaborated with marketing teams to create promotional materials that increased visibility.
- Oversaw production of marketing collateral, ensuring compliance with brand guidelines.
- Conducted social listening and audience research to inform brand strategies.
- Supported integrated campaigns driving brand awareness across digital and owned channels.
- Managed agency relationships, contributing to strategic direction and creative development.
Kristin Garcia Events
LLC
Pompano Beach, Florida
01.2010 - 01.2022
- Produced Events that have raised over half a million dollars for Non-Profit organizations such as auction dinners and Community Affairs
- Engaged clients to identify needs and preferences, ensuring tailored event experiences
- Assist in the planning and execution of various special events as contracted by clients
- Handled event design, setup, and breakdown
- Managed all aspects of vendor contracts
- Create and deliver special occasion looks for clients, including customized packages for large parties
- ▪ Facilitated Staff Luncheons and Social Events
- Implemented travel to sites for destination events, including weddings for makeup and photography
Education
Bachelor of Arts - Marketing
Fashion Institute of Technology
New York, NY05-2001
Skills
- Travel planning
- Marketing campaigns
- Brand strategy
- Customer engagement
- Market research
- Retail marketing
- Social media campaigns
- Product launches
- Partnership development
- Vendor management
- Supplier management
- Budget oversight
- Project management
- Problem solving
- Customer loyalty
Accomplishments
- Spirit Black & Yellow Style Award Recipient
Affiliations
- Travel, Hospitality, Sports, Music & Dance
Timeline
Brand Activation Manager II
Spirit Airlines Inc.
08.2025 - 05.2026
Brand Activation Manager
Spirit Airlines Inc.
09.2017 - 08.2025
Kristin Garcia Travel Franchise
Cruise Planners
01.2014 - Current
Kristin Garcia Events
LLC
01.2010 - 01.2022
Bachelor of Arts - Marketing
Fashion Institute of Technology