Kristin Hull
Hinsdale,IL
Summary
Senior sales leader with deep experience in branded content, client relationship management, and revenue forecasting across media and digital partnerships. Proven success in category growth, leading high-value accounts, and delivering measurable sales impact through strategic planning and cross-functional execution.
Overview
20
20
years of professional experience
Work History
Industry Partner
PMX/Vox Media
Chicago, IL
05.2025 - Current
- Senior client partner for CPG, QSR, and Spirits accounts at Vox Media, now PMX (Penske).
- Build client relationships with agencies and brands while coordinating with internal teams on strategic initiatives and client needs.
- Sell branded content, social video, editorial, podcasts, experiential and programmatic solutions.
- Top seller of tentpole events including: Eater Under Wraps, Eater Awards, Eater World's Fare, and Vulture's Reality Masterminds.
Sales Director
Bustle Digital Group
Chicago, Illinois
04.2024 - 05.2025
- Led QSR sales and strategy across Bustle Digital Group lifestyle brands, grew that category 383% during my tenure.
- Conducted market research and competitive analysis to inform QSR revenue planning.
- Attended conferences and industry events to promote the company's brand image.
Senior Sales Manager
Fanatics
Chicago, IL
10.2023 - 04.2024
- Managed national sales accounts for sports merchandise and fan apparel, driving revenue growth through targeted strategies.
- Sold full funnel opportunities including: promo codes, email, event sponsorships, packaging inserts and traditional display.
- Consulted on sales strategy and provided feedback during formation of sales team and organization, enhancing operational effectiveness.
Senior Director, O&O Sales Specialists
Yahoo
Chicago, IL
10.2011 - 05.2023
- Held multiple roles over 11.5 years at Yahoo, including Senior Director of O&O Sales, GTM and Operations, Property Solutions, Social Specialists, and Retail Seller, contributing to diverse business strategies.
- Managed teams through transitions and developed sales processes at Yahoo, Oath, and Verizon Media, enhancing operational effectiveness and team cohesion.
- Recognized as Yahoo Superstar in 2016 for exceptional performance among top 1% of employees.
Account Executive
PopSugar
Chicag, IL
12.2008 - 10.2011
- Developed comprehensive sales process, including collateral and go-to-market strategy, to streamline client acquisition.
- Oversaw Midwest brand partnership accounts across PopSugar digital media channels, enhancing client engagement.
- Played key role in establishing sales team as third member when PS transitioned sales in-house from iVillage.
Senior Sales Associate
Condé Nast
Chicago, IL
11.2006 - 12.2008
- Supported Senior Seller and Ad Director for Style.com and Men.Style.com in Midwest and West Coast initiatives.
- Conducted media planning, performed inventory checks, negotiated deals, and executed post-sales processes.
- Coordinated campaign details with editorial, ad ops, and finance teams.
Education
Bachelor of Arts - Communication
Miami University
Oxford, OH05-2005
Skills
- Client relationship management
- Content strategy
- Market analysis
- Market positioning
- Revenue forecasting
- Sales planning
- CRM management
- Cross-functional collaboration
- Strategic thinking
- Team leadership
- Negotiation skills
- Executive engagement
Affiliations
- Hinsdale Falcon Cheer and Football, Board Member and Cheer Director
- Hinsdale Middle School, VP Fundraising
- Madison Elementary School, PTO President
Timeline
Industry Partner
PMX/Vox Media
05.2025 - Current
Sales Director
Bustle Digital Group
04.2024 - 05.2025
Senior Sales Manager
Fanatics
10.2023 - 04.2024
Senior Director, O&O Sales Specialists
Yahoo
10.2011 - 05.2023
Account Executive
PopSugar
12.2008 - 10.2011
Senior Sales Associate
Condé Nast
11.2006 - 12.2008
Bachelor of Arts - Communication
Miami University