Summary
Overview
Work History
Education
Skills
Timeline
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Kristin Rosko

Highlands Ranch,CO

Summary

B2B Sales, Marketing, and Advertising Executive with a competitive edge for developing new business while maintaining and growing existing client base. Ability to prospect and manage C-Level and Senior Level relationships. Highly motivated, knowledgeable, and proven successful in winning and closing clients.

Overview

17
17
years of professional experience

Work History

Senior Account Executive

Caring.com
10.2021 - 03.2024
  • Caring.com is a leading online destination for caregivers seeking information and support as they care for aging parents, spouses, and other loved ones
  • The Senior Account Executive role is the internal and external face for: Home Care, Home Health Care, and Hospice Agencies
  • Currently servicing more than 980 clients in the Midwest, Northeast, and Northwestern regions
  • Accountable for signing on a minimum of 15 new clients per month
  • Responsible for onboarding new clients, and helping them understand the full landscape of company products, programs, and services
  • Main point of contact for client issues and ensuring resolution
  • Updates clients on new products and programs
  • Proactively maintains communication channels with clients via phone, email, text, or zoom
  • Utilizes the CRM system to provide senior leadership with analytics on a regular basis
  • Collaborates with colleagues and management to continue to improve the consumer experience in the senior care space.

Owner/Director of Operations

Fresh Coat Painters
09.2018 - 08.2022
  • Fresh Coat is a franchise interior and exterior national painting company located in more than 175 markets
  • Managed a team of 8 painters spanning 12 cities in Illinois
  • Negotiated annual marketing contracts with local and national clients
  • Secured financing and built a business development plan from the ground up
  • Increased revenue from $0 to $80k in the first 3 months of operation; 1st year revenue of over $500k
  • Collaborated with real-estate agents and industry partners to generate cross selling opportunities.

Senior Account Executive

Univision Communications
11.2013 - 05.2016
  • The leading Spanish-language media and content company in the United States
  • Univision Communications Inc
  • Entertains, informs, and empowers U.S
  • Hispanics with news, sports, and entertainment across broadcast and cable television, audio, digital, and streaming platforms
  • Recipient of Top Performer award in digital sales company wide
  • Cultivated new relationships with the local business community by networking, cold calling and obtaining referrals
  • Consulted clients on ways to reach the Hispanic consumers utilizing an array of media platforms
  • Responsible for $2 Million in billing consisting of: Radio Media, Digital/Social Media and Events Marketing.

Sale Director

IT'S JUST LUNCH
09.2012 - 11.2013
  • The world's #1 personalized matchmaking service
  • Our professional matchmakers provide an enjoyable alternative to apps and online dating
  • Managed a large base of high profile clients
  • Created more than 300 new clients generating sales in excess of $750K
  • Negotiated contracts for new and existing clients.

Senior Account Executive

CBS NEWS RADIO
01.2007 - 09.2012
  • CBS News Radio, is a radio network that provides news to more than 1,000 radio stations throughout the United States
  • Developed marketing plans for clients to target their consumers utilizing media assets such as: On air talent, INET, Traditional Radio, Digital, and Event Marketing
  • Sought new business development
  • Billed $1.2 Million in Radio, Digital and Event Marketing.

Education

Associates of Applied Science -

MORAINE VALLEY COMMUNITY COLLEGE
Palos Hills, Illinois
01.1997

Skills

  • Microsoft Office
  • Zoom
  • Salesforce
  • Tapscan
  • Scarborough
  • Arbitron
  • Works well with a team or independently
  • Expert Lead Generation - cold calling, networking, research
  • Demos/presentations/pitch development
  • Active listening & strategic thinking
  • Customer relationship management
  • Innovative- out of the box thinker
  • Verbal/written communication
  • Organization and time management
  • Conflict management & resolution
  • Business Development
  • B2B Sales
  • Digital Marketing
  • Sales Coaching
  • Client Relationship Management

Timeline

Senior Account Executive

Caring.com
10.2021 - 03.2024

Owner/Director of Operations

Fresh Coat Painters
09.2018 - 08.2022

Senior Account Executive

Univision Communications
11.2013 - 05.2016

Sale Director

IT'S JUST LUNCH
09.2012 - 11.2013

Senior Account Executive

CBS NEWS RADIO
01.2007 - 09.2012

Associates of Applied Science -

MORAINE VALLEY COMMUNITY COLLEGE

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