Summary
Overview
Work History
Education
Skills
Websites
Certification
Other Relevant Experience
Timeline
Generic

KRISTIN WALTON

Greater Philadelphia Area

Summary

Dynamic creative strategist and business development leader with a proven track record of driving product, marketing, and sales innovation in challenging environments. Expertise in cultivating strong relationships with channel partners and effectively communicating strategic product and business plans for enterprise-wide, large-scale initiatives. A collaborative cross-functional leader who embraces a holistic approach to solution development, adept at identifying value drivers, crafting integrated product and marketing strategies, and equipping sales and marketing teams with the tools necessary for success.

Overview

22
22
years of professional experience
1
1
Certification

Work History

SENIOR DIRECTOR, PRODUCT STRATEGY AND INNOVATION

PAGER HEALTH
Franklin
01.2021 - Current
  • Led strategic development of emerging product initiatives, identifying whitespace opportunities, driving concept-to-market strategies, and aligning innovation efforts with long-term roadmap objectives to fuel sustained growth.
  • Directed integrated solution design following acquisitions, unifying product capabilities, aligning go-to-market strategies, and ensuring seamless value delivery across customer segments through consultative, cross-functional collaboration.
  • Conducted in-depth market analysis and ideation sessions to uncover unmet needs, shape new product features, and generate scalable revenue opportunities—leveraging customer insights, competitive intelligence, and internal stakeholder feedback.
  • Launched and operationalized an Innovation Lab program to foster a culture of cross-functional innovation; enabled the intake, evaluation, and development of high-potential product concepts sourced across business units.
  • Built and led the Government Programs product team, developing technology and service solutions tailored to regulatory and market demands, and positioning the organization for strategic growth in Medicaid, Medicare, and ACA segments.
  • Facilitated strategic alignment and collaboration across a 30+ person product team through quarterly Product Summits and regular leadership touchpoints, ensuring visibility, accountability, and shared ownership of priorities.
  • Cultivated strategic relationships with partners, vendors, and clients, negotiating high-value contracts and co-developing solutions that enhanced the company’s market presence and accelerated time to value.
  • Partnered with executive leadership to drive strategic planning, translating organizational goals into actionable product roadmaps, leading change management initiatives, and overseeing successful execution through cross-functional leadership.

SENIOR DIRECTOR, STRATEGIC EXPANSION EXECUTIVE

PAGER HEALTH
Franklin
01.2021 - Current
  • Directed strategic expansion initiatives across health plan clients representing over 30 million members, driving $40M+ in revenue through product upsells, multi-LOB adoption, and targeted go-to-market strategies in partnership with product, marketing, and sales teams.
  • Led complex health plan expansion deals, managing multi-stakeholder dynamics and aligning internal teams to deliver scalable solutions that deepened partnerships and significantly increased account value.
  • Developed and executed business development strategies across payer, employer, and broker channels—owning the full product lifecycle from packaging and pricing through contract negotiation and launch.
  • Acted as a strategic advisor and client advocate, influencing product roadmap and feature development by translating market insights and payer feedback into actionable enhancements.
  • Strengthened long-term relationships with top payer clients, collaborating with sales and product leaders to drive adoption, optimize engagement, and identify ongoing growth opportunities across a $40M portfolio.

SALES & CHANNEL PRODUCT DEVELOPMENT EXECUTIVE

CAMBIA HEALTH SOLUTIONS
Portland
01.2019 - 01.2021
  • Led sales and business development strategy for Human Performance & Wellbeing and Journi products, driving adoption through health plans, employer groups, and broker consultants to improve consumer healthcare experiences.
  • Established and expanded strategic partnerships across employer and broker markets, exceeding first-year TAM penetration goals by 20% during COVID, leveraging data-driven ROI insights and tailored value messaging.
  • Built and executed multi-channel go-to-market strategies, developing a comprehensive broker and employer playbook through payer channels while driving quarter-over-quarter pipeline and revenue growth.
  • Collaborated cross-functionally with marketing, operations, finance, legal, and product teams to bring new offerings to market, refine positioning, and respond quickly to evolving customer and product needs.
  • Trained and enabled sales and broker teams, improving product storytelling, implementing strategic account planning, and establishing a long-term sales pipeline to drive sustained growth and retention.

DIRECTOR OF STRATEGIC INITIATIVES

JOHNSON, KENDALL, AND JOHNSON
Newtown
01.2014 - 01.2019
  • Directed strategic partnerships and initiatives aligned with the firm’s vision, leading cross-functional projects to deliver forward-thinking, client-first brokerage services.
  • Developed and executed vendor strategies across Medicare, telemedicine, and ACA markets, resulting in an 8% increase in ARR and a 5% boost in operational efficiency.
  • Conducted competitive and financial analysis of COBRA, FSA, and HSA vendors, negotiating improved contracts that drove 20% annual cost savings for clients.
  • Created new business strategies and prospecting campaigns, while advising clients on market trends and compliance, delivering innovative benefits solutions tailored to evolving needs.

DEVELOPMENT DIRECTOR

FAMILY LIVES ON FOUNDATION
Exton
01.2003 - 01.2014
  • Led business development, marketing, and rebranding efforts for Family Lives On, driving increased visibility and donor engagement in support of grieving children and families.
  • Secured the organization’s largest corporate sponsorships within six months and achieved a 50% increase in development revenue by building a corporate giving pipeline and launching a multi-year donor strategy.
  • Directed strategic partnership and donor cultivation plans, managing CRM implementation and enhancing donor tracking, resulting in increased efficiency and long-term giving.
  • Chaired planning and fundraising for the annual 5K race, transforming it into a key community event and the nonprofit’s primary revenue-generating initiative.

Education

Bachelor of Science - Pre-Medical- Liberal Studies

West Chester University
West Chester, Pennsylvania

Certificate in Healthcare Consumerism - CHCC Designation

Institute for Health Care Consumerism

Skills

  • Product and Solutions Strategy Development
  • Business Development Lifecycle
  • Health Insurance Brokerage Strategy
  • Payer Strategy Optimization
  • Product Lifecycle Management
  • Team Leadership and Development
  • Key Performance Indicator (KPI) Management
  • Work Planning and Prioritization
  • Channel Partnership Development
  • Revenue Growth Strategies
  • B2B and B2B2C Sales Expertise
  • Business Planning and Development
  • Health Plan Development and Implementation
  • Strategic Planning and Consulting
  • Market Entry Strategy Formulation
  • Pricing Strategy and Negotiation
  • Project Management Excellence

Certification

  • Certificate in Healthcare Consumerism, Institute for Health Care Consumerism, CHCC Designation
  • Health and Life Insurance License, PA
  • CMS Medicare Certification
  • Federally Facilitated Marketplace Individual Insurance Certification

Other Relevant Experience

  • Educational Publishing Marketing and Development Consultant for major educational publishers such as: Pearson Education, Wolters Kluwer (Lippincott)
  • US Lacrosse Level 3 Certified Lacrosse Coach

Timeline

SENIOR DIRECTOR, PRODUCT STRATEGY AND INNOVATION

PAGER HEALTH
01.2021 - Current

SENIOR DIRECTOR, STRATEGIC EXPANSION EXECUTIVE

PAGER HEALTH
01.2021 - Current

SALES & CHANNEL PRODUCT DEVELOPMENT EXECUTIVE

CAMBIA HEALTH SOLUTIONS
01.2019 - 01.2021

DIRECTOR OF STRATEGIC INITIATIVES

JOHNSON, KENDALL, AND JOHNSON
01.2014 - 01.2019

DEVELOPMENT DIRECTOR

FAMILY LIVES ON FOUNDATION
01.2003 - 01.2014

Bachelor of Science - Pre-Medical- Liberal Studies

West Chester University

Certificate in Healthcare Consumerism - CHCC Designation

Institute for Health Care Consumerism

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