KRISTINA CASTILLO

• Executed strategic sales initiatives to drive territory growth, improve product placement, and increase retail engagement across key locations.
• Delivered high-impact brand activation and in-store promotions, boosting consumer awareness, foot traffic, and sales conversion rates.
• Directed cross-functional collaboration between sales, marketing, and operations teams to ensure seamless campaign execution and go-to-market alignment.
• Oversaw payroll administration, maintaining 100% accuracy in employee records, disbursements, and compliance reporting.
• Applied data analysis and reporting tools in Microsoft Excel and PowerPoint to support performance tracking and strategic decision-making.
• Enhanced operational efficiency through meticulous payroll management, ensuring timely processing and adherence to organizational standards.
• Provided sales coaching and team leadership, fostering a high-performance culture and improving employee engagement, retention, and sales productivity.

• Oversaw sales data reporting and performance analytics across 43 retail locations, driving improvements in product visibility, SKU optimization, and sell-through rates.
• Cultivated and maintained high-value client relationships, ensuring seamless project execution, adherence to brand standards, and increased promotional ROI.
• Accelerated sales revenue growth through strategic deployment of point-of-sale (POS) materials, visual merchandising, and retail compliance.
• Strengthened customer loyalty and repeat business by delivering consistent account management, proactive communication, and tailored promotional strategies.
• Led execution of retail marketing campaigns across 43 stores, achieving measurable gains in market share, consumer engagement, and conversion rates.
• Maintained detailed sales logs, project documentation, and compliance records, supporting operational transparency and client satisfaction.
• Fostered a collaborative team culture by sharing sales insights, mentoring peers, and promoting knowledge transfer to enhance overall team productivity.

• Managed regional supplier relationships and vendor contracts to strengthen distribution networks, improve supply chain efficiency, and expand market presence.
• Increased product reach by executing channel expansion strategies across military, convenience, and independent retail outlets.
• Organized and led community engagement events, enhancing brand visibility, fostering local partnerships, and driving consumer activation.
• Streamlined distribution channels between suppliers and retailers, resulting in improved product availability, reduced stockouts, and higher customer satisfaction scores.
• Established strategic retail partnerships with military stores, penetrating niche markets and elevating brand recognition through targeted field marketing and retail execution.

• Managed high-value client accounts across the region, driving sales growth of 1000+ SKUs through strategic account management and relationship building.
• Executed targeted promotional campaigns and brand activations, increasing consumer engagement, retail traffic, and brand visibility in key markets.
• Oversaw payroll operations and category management, streamlining processes to enhance operational efficiency, budget control, and compliance.
• Applied advanced data analysis and quantitative skills to evaluate sales performance, identify trends, and guide data-driven decision-making.
• Implemented effective value chain management (VCM) strategies, resulting in measurable improvements in market share, distribution efficiency, and retail execution.
• Cultivated long-term client partnerships, strengthening customer retention, expanding regional market penetration, and increasing repeat business.
• Executed promotional campaigns to increase brand awareness among military audiences.

• Oversaw daily cash handling, ensuring accurate cash reconciliation, transaction reporting, and adherence to financial controls.
• Applied strong numerical proficiency to maintain periodic sales reports, register audits, and transaction logs in compliance with store policies.
• Maintained up-to-date knowledge of inventory levels, stock movement, and sales activities, supporting effective store operations and loss prevention.
• Delivered exceptional customer service, resolving inquiries and enhancing the overall customer experience in a high-volume retail environment.
• Supported military with incentives.
• Trained and onboarded new employees, promoting team cohesion, process accuracy, and consistent execution of store standards.
• Supported military personnel through incentive programs, contributing to community engagement and reinforcing brand loyalty within military retail channels.

Graduated with Certificate