Kristina Wills
San Antonio,Texas
Summary
Retail leader with 9 years of expertise in guest service, merchandising, operations, logistics, digital fulfillment, and HR. Orchestrated teams of over 140 across sales, service, and process improvement. Achieved 3.5% comparable sales growth in toys and 20% enhancement in ship-from-store efficiency while fostering retention through adaptive leadership.
Overview
9
9
years of professional experience
Work History
Executive Team Leader - General Merchandise Sales
Target
San Antonio, Texas
01.2026 - Current
- Drive sales performance through business analytics, category insights, seasonal strategies, and merchandising initiatives.
- Delivered 3.5% comparable sales growth in Toys, establishing the store as a top-performing Toy location, with Q4 sales projected to double year over year.
- Oversee merchandising execution, pricing accuracy, promotional strategies, planograms, seasonal transitions, and inventory productivity across General Merchandise.
- Lead four core business functions: Sales Floor Operations, Pricing & Presentation, Inbound & Reverse Logistics, and Digital Operations, overseeing 5 Team Leaders and 140 team members.
- Oversee Order Pickup and Ship From Store operations, including enhanced fulfillment capabilities supporting broader distribution network demand.
- Delivered 20% Ship From Store comp growth and 10% Order Pickup comp growth, while achieving a #1 store ranking in Findability.
- Direct inbound and reverse logistics, including truck operations, freight flow, receiving, vendor relations, inventory recovery, CRC, and salvage, driving supply chain efficiency and profitability.
- Drive digital fulfillment performance through inventory accuracy, merchandise availability, operational productivity, order accuracy, and guest experience.
Executive Leader of Human Resources
Target
San Antonio, Texas
07.2023 - 01.2026
- Developed and rolled out staffing strategy to improve scheduling consistency, reduce fluctuations, and strengthen operational efficiency.
- Improved retention by 20% through targeted development and coaching strategies.
- Strengthened internal talent pipeline, contributing to 4 promotions and 6 second-assignment placements year-to-date.
- Led onboarding and training for 80 new hires during peak periods, reducing early turnover and improving engagement.
- Supported leaders with compliant scheduling practices and labor optimization.
- Conducted employee relations activities such as investigations, disciplinary action, terminations and grievances.
- Prepared and administered annual department budget.
- Recognized as leading performer in district for first quarter of 2025.
- Partnered with operations leaders to increase sales through merchandising, vendor relations, and data-driven planning.
Assistant Store Director
H-E-B Grocery
Corpus Christi, Texas
12.2021 - 07.2023
- Implemented sustainable sanitation and food safety protocols in partnership with Department Managers, ensuring regulatory compliance and team accountability.
- Executed strategic, seasonal merchandising plans based on consumer behavior and sales data, resulting in increased sales and positioning the location as a regional leader.
- Managed facility expenses and led major remodel project, retaining guest traffic and supporting sales growth amidst increased local competition.
- Oversaw key operational areas: sanitation, connections, business center, bookkeeping, guest services, gas station, facility maintenance, internal audits, and quality assurance, ensuring smooth operations and compliance.
- Recognized for creating scalable operational processes and contributing to sustained business growth.
Department Manager
H-E-B Grocery
Corpus Christi, Texas
05.2018 - 12.2021
- Gained diverse experience through multiple rotations in bakery, deli, and service areas, enhancing knowledge of operations and guest interactions.
- Led operations across Bakery, Deli, and Front-End Service, managing daily execution, food safety, and guest satisfaction in high-volume departments.
- Coached Partners on key service metrics, including Hospitality, Items Per Minute, Right Lane Execution, and Return to Order, driving team consistency and performance.
- Managed ordering, inventory, and shrink control, improving in-stock conditions and department profitability.
- Executed seasonal merchandising plans, increasing sales while enhancing guest experience through strategic product placements.
- Maintained compliance with sanitation and food safety standards, ensuring a safe and clean store environment for guests and team members.
Education
Master of Business Administration (M.B.A.) - Human Resources Management
University of Houston - Victoria
Victoria, Texas05-2023
Bachelor of Business Administration - Human Resources, Management
Texas A&M University
Corpus Christi, Texas05-2021
Skills
- Operational leadership
- Logistics coordination
- Digital fulfillment
- Operational efficiency
- Process improvement
- Team development
Timeline
Executive Team Leader - General Merchandise Sales
Target
01.2026 - Current
Executive Leader of Human Resources
Target
07.2023 - 01.2026
Assistant Store Director
H-E-B Grocery
12.2021 - 07.2023
Department Manager
H-E-B Grocery
05.2018 - 12.2021
Master of Business Administration (M.B.A.) - Human Resources Management
University of Houston - Victoria
Bachelor of Business Administration - Human Resources, Management
Texas A&M University