Krysti Yakonick
Collegeville,PA
Summary
Passionate Marketing Associate who successfully transitioned from massage therapy to marketing. Detail-oriented, skilled in marketing analytics, and a clear communicator. Strategic, entrepreneurial thinker with a strong business mindset and problem-solving skills. Eager to grow with an organization and contribute to its success.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Marketing Contractor
Maintain-It-All
09.2024 - Current
- Developed and executed marketing automation campaigns using Chiirp to increase lead generation and customer service
- Organized contact databases for accurate segmentation and targeting purposes
- Authored e-newsletters, promotional emails, and company updates
- Utilized drone for project photos and videos
Marketing Coordinator
Volpe Enterprises, Inc
07.2022 - 09.2024
- Crafted content for emails & social media, including photography, drone photography, videos and reels, and graphics using Canva, Adobe Lightroom, Adobe Photoshop, Pixlr, Meta Suite, and more
- Authored and advertised monthly financing promotions and e-newsletters for a client database of 20K+ subscribers on ConstantContact
- Compiled and presented email and social media KPIs, including leads generated, during monthly marketing meeting
- Researched and analyzed marketing trends and demographic data, including age, gender, income, home value, and home age
- Applied marketing research to direct mailer campaigns such as Mail Shark and EDDM
- Controlled campaign budgets and tracked ROAS
Owner
Under Pressure Massage LLC
04.2015 - 06.2022
- Established a successful massage business from the ground up, managing all aspects of branding, marketing, sales, operations, customer service, and finances
- Achieved 54.7% open rate and 12.6% CTR with marketing emails
- Promoted the business using organic and paid ads on Facebook, Instagram, and Google
Assistant Store Manager
Gary's World of Wellness/LuckyVitamin.com
01.2013 - 10.2018
- Supervised store operations, assisting with hiring, scheduling, training, and performance management for a staff of seven associates
- Directed marketing, merchandising, and promotions
- Implemented iContact to send promotions and store/product info
- Developed and maintained store blog using WordPress; managed Twitter and Facebook posts
Education
Bachelor of Science (BS) - Marketing
Southern New Hampshire University
05.2022
English -
West Chester University of Pennsylvania
West Chester, PASkills
- Email Marketing
- Digital Marketing
- Social Media Platforms
- Copywriting
- Editing
- Market Research
- Google Analytics
- Photography & Photo Editing
- Traditional Marketing
- Budget Management
- CRM Management
Certification
- Google Ads Certification - Google Skillshop.
Timeline
Marketing Contractor
Maintain-It-All
09.2024 - Current
Marketing Coordinator
Volpe Enterprises, Inc
07.2022 - 09.2024
Owner
Under Pressure Massage LLC
04.2015 - 06.2022
Assistant Store Manager
Gary's World of Wellness/LuckyVitamin.com
01.2013 - 10.2018
English -
West Chester University of Pennsylvania
Bachelor of Science (BS) - Marketing
Southern New Hampshire University
Work Preference
Work Type
Full TimeContract WorkInternshipWork Location
RemoteHybridImportant To Me
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