Raymond Vincent Garcia
Katy
Summary
Dynamic marketing professional with a proven track record, driving a 20% increase in leads through strategic email campaigns and innovative content creation. Expert in marketing automation and vendor management, adept at building strong relationships and executing high-impact marketing strategies across digital and print platforms.
Overview
17
17
years of professional experience
Work History
Marketing Consultant/Contractor
Various Clients
Houston
10.2023 - Current
- Writing, editing, and content creation projects for web, digital, email, blogs, social media, product sheets, white papers, newsletters, and print advertising
Marketing Manager
TTG Imaging Solutions
Houston
04.2022 - 09.2023
- Implemented and managed marketing campaigns to drive lead generation and sales of medical imaging devices for the nuclear medicine and molecular imaging fields
- Managed all company trade show efforts for 4 major industry trade shows and 20+ regional trade shows
- Managed all aspects for the 4 major shows, including: booth design and updates, event logistics, team housing, on-site supervision – both pre-show and post-show, budgeting, and event agency relationship
- Built and executed custom marketing, email and social media campaigns via Salesforce and HubSpot
- Created branded marketing collateral for internal and external use for sales and marketing efforts
- Maintained standardized branding guidelines for the entire organization across multiple product lines and departments
- Creative writing for email, social media, digital and print advertising, press releases and product brochures and flyers
- Managed creative agency for digital marketing efforts
- Managed multiple vendors for design, print, PR and promotional marketing material
Consumer Engagement Manager
PDI Software
Dallas
11.2021 - 03.2022
- Managed relationship with advertising agency, Wunderman Thompson, designing strategic marketing campaigns to drive engagement and sales of retail fuel and consumer packaged goods via two loyalty programs – Shell Fuel Rewards and GasBuddy at convenience locations across North America
- Managed the internal planning and logistics across multiple departments for the launch of weekly email and social media campaigns
Marketing Consultant
Sentry Air Systems
Houston
04.2021 - 07.2021
- Developed new marketing strategies with the VP of Sales and company Owner/CEO to drive leads and sales of air purification systems for laboratory, pharmaceutical and manufacturing environments
- Executed multiple email campaigns, built multiple email templates and trained company staff on marketing automation software
- Developed multiple print and digital media buying campaigns with several industry publications and sites
- Presented trade show ideas at several industry events around the US, throughout the year
Marketing Manager
Alula
Houston
10.2015 - 06.2019
- Managed a team of three marketing professionals
- Strategic lead in the award-winning rebrand to Alula
- Head of strategic implementation and successful launch of Salesforce and Pardot
- Built and executed custom marketing and email campaigns with high yield ROI via Salesforce and Pardot
- Lead strategist and host of monthly high attendance and high lead-gen Alula webinars
- Consistently increased leads 20% on a quarterly basis
- Consistently increased engagement 20% on a quarterly basis via downloads, video plays, opt-ins
- Managed multiple vendors for design, print, PR, digital, and trade show booth construction
- Managed trade show logistics for 4 major industry trade shows and 30+ regional trade shows
- Managed agencies for digital marketing, analytics, SEO, SEM, and media buying
- Content creation for press releases, case studies, datasheets, product manuals, flyers, trade publication advertisements, video scripts, white papers, emails, and social media posts
- Built solid strategic relationships utilizing social media and social video
Marketing & Communications Specialist
Goldline, LLC
Los Angeles
04.2009 - 01.2015
- Developed and executed weekly and monthly email marketing campaigns from content creation, campaign strategy, list segmentation and execution to the company database of over 250,000 subscribers via Microsoft Dynamics CRM and ExactTarget
- Produced daily, weekly and monthly content marketing materials made available via company website, user download and all social media platforms
- Managed all company social media accounts, producing a weekly content calendar of social media outreach
- Wrote, produced, edited and host of company podcast, 'The American Advisor'
- Developed bi-weekly scripts and copy points for all celebrity radio and television endorsers
- Advanced research within industry news and trends, wrote reports and produced daily, weekly, monthly and quarterly content for internal and external usage to drive leads and sales at each stage of the funnel
- Managed agencies for design, digital, analytics, SEO, SEM and media buying
Education
Bachelor of Science - Communications
The University of Texas
Austin, TXSkills
- Marketing Automation
- Email Marketing
- Content Creation
- Creative Writing
- Editing
- Proofreading
- Vendor Management
- Marketing Collateral
- Trade Show Management
- Print Media
- Social Media
- Salesforce
- Pardot
- HubSpot
- Salesforce Marketing Cloud
- Microsoft Dynamics CRM
- Adobe Photoshop
- Adobe InDesign
- Adobe Illustrator
- Adobe Dreamweaver
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- WordPress
- HTML
- SEO/SEM
- Google Analytics
- Google AdWords
- Digital Marketing
- Agency Management
- Strategic planning
Affiliations
Americorps Vista - Volunteer Coordinator & Communications Specialist
John XXIII HIV/AIDS Services
Monterey CA
Jan 2002 - Feb 2003 · 1 yr 2 mos
John XXIII HIV/AIDS Services
Monterey CA
Jan 2002 - Feb 2003 · 1 yr 2 mos
Timeline
Marketing Consultant/Contractor
Various Clients
10.2023 - Current
Marketing Manager
TTG Imaging Solutions
04.2022 - 09.2023
Consumer Engagement Manager
PDI Software
11.2021 - 03.2022
Marketing Consultant
Sentry Air Systems
04.2021 - 07.2021
Marketing Manager
Alula
10.2015 - 06.2019
Marketing & Communications Specialist
Goldline, LLC
04.2009 - 01.2015
Bachelor of Science - Communications
The University of Texas