Summary
Overview
Work History
Education
Skills
Accomplishments
Principles of Public Relations
Crisis Communication & Public Information
Websites
Timeline
Generic

Krystle Retana

Bridgewater,NJ

Summary

I am currently pursuing a Bachelor's degree in Communications with a specialization in PR and a minor in Digital Communication at Rutgers University, graduating in 2025. Being skilled in strategic thinking, crisis communication, and PR strategy development allow me to succeed in this major. I am passionate about public speaking and proficient at managing high-pressure situations. I am excited to bring expertise in communication and organizational skills to my future career, and ready to drive their communications to new heights.

Overview

5
5
years of professional experience

Work History

Communications Specialist

LaRoss gym
Warren, NJ
09.2019 - Current

• Maintained positive and healthy client relationships, contributing to an increase in client retention by effectively connecting clients with personal trainers.

• Attracted new audiences to the business, enhancing brand visibility and client engagement through strategic communication and PR initiatives.

• Specialized in nurturing client connections, supporting business growth and success by fostering strong consumer relationships.

Kids Team Member

Lifetime Fitness Center
Bridgewater, NJ
07.2021 - 09.2024

• Demonstrated exceptional customer service skills by effectively communicating children's behaviors to parents, ensuring clear and respectful interactions.

• Managed the care of children aged 3 months to 11 years, showcasing strong responsibility and patience in high-stakes situations.

• Developed strong organizational skills by maintaining a safe and engaging environment for children, contributing to a positive experience for both children and parents.

Food Service Worker

Playa Bowls
Somerville, NJ
06.2022 - 08.2022

• Excelled in a fast-paced environment, enhancing multitasking skills and maintaining focus under pressure, ensuring efficient service delivery.

• Navigated stressful situations with ease, contributing to a positive and productive work atmosphere, and improved customer satisfaction rates.

• Developed strong organizational skills by managing multiple tasks simultaneously, leading to improved operational efficiency.

Retail Sales Associate

Garage Clothing Store
Bridgewater, NJ
11.2020 - 04.2021

• Delivered exceptional customer service, ensuring a positive shopping experience during peak holiday seasons, contributing to increased customer satisfaction.

• Maintained a positive attitude and high level of efficiency in a fast-paced retail environment, effectively managing high customer volumes during Christmas, Black Friday, and Valentine’s Day.

• Enhanced organizational skills by managing multiple tasks simultaneously, ensuring smooth store operations and a positive shopping experience for customers.

Education

Bachelor of Arts - Communications

Rutgers University
New Brunswick, NJ
05-2025

Skills

  • Public relations
  • Press releases
  • Organizational skills
  • Social Media Marketing
  • Campaigns
  • Strategic Communications
  • Crisis management
  • Research skills
  • Event planning

Accomplishments

  • I secured a spot on the Deans list three times in a row.
  • Due to my academic successes, I secured a spot in my communications honor society at Rutgers University, Lambda Pi Eta.
  • My major and overall GPA is a 3.6.

Principles of Public Relations

• Developed comprehensive PR plans and press releases, showcasing strong understanding of public relations principles.  

• Achieved high grade on press release project, demonstrating proficiency in crafting compelling press content.  

• Gained practical experience in public relations, including press release writing and PR strategy development.

Crisis Communication & Public Information

• Emphasized strategic thinking and applied writing skills, enhancing crisis communication strategies through detailed analysis and planning.  

• Developed a comprehensive 22-page crisis communication plan for Chanel, demonstrating advanced PR skills and strategic communication abilities. 

 • Applied crisis communication knowledge to real-world scenarios, showcasing proficiency in PR strategy development and execution.

Timeline

Food Service Worker

Playa Bowls
06.2022 - 08.2022

Kids Team Member

Lifetime Fitness Center
07.2021 - 09.2024

Retail Sales Associate

Garage Clothing Store
11.2020 - 04.2021

Communications Specialist

LaRoss gym
09.2019 - Current

Bachelor of Arts - Communications

Rutgers University
Krystle Retana