Kyla Hedrick

• Evaluated performance against goals and implemented appropriate development plans.
• Established and cultivated solid business relationships with new or existing customers.
• Researched competitors' activities and products to uncover new trends
• Met with clients, delivering presentations and educating on product and service features and offerings.
• Used vendor expertise to deliver educational content to sales team.
• Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
• Maintained marketplace visibility marketplace by participating in industry-related and community activities.
• Developed and implemented comprehensive business strategies and sales and marketing plans that complemented the overall corporate operating plan.
• Resolved customer issues quickly to close deals and boost client satisfaction.
• Increased market share and brand portfolio
• Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue 10%
• Hired, trained and built high-performing team of sales representatives.
• Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.

-Launched New Brand in IL

-90% dispensary penetration in 90 days

-Inside sales

-Sales Analytics

-Developed strategic partnerships and consistent ordering

-Managing logistics, marketing, education, branding, product development

-Launched and maintained Leaf Trade

-Launched and maintained Apex

• Procurement for 6 dispensaries of cannabis and merchandise
• Developed and implemented promotional strategies targeting overstocked, high-profit, or nearly expired merchandise to move items and boost revenue.
• Developed standard operating procedures.
• Developed Strategic Marketing to drive sales.
• Increased customer loyalty and retention.
• Adhered to budget requirements with excellent planning and consistent expense monitoring.
• Obtained needed resources by strategically negotiating with stakeholders and outside suppliers.
• Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules, and conflicts.
• Learned about competitors' products and consumers' interests to answer questions and provide more complete information.
• Leveraged applications and tools to analyze data, and compile and visualize historical information.
• Exported and converted raw data from various databases and applications to extrapolate data into usable reports.
• Developed new training programs such as online modules, interactive software, language labs and online programs and provided ongoing training to staff.
• Set up and negotiated contracts to obtain favorable pricing and delivery structures.
• Built relationships with vendors to negotiate ideal terms for purchases.
• Developed and strengthened supplier relationships.
• Evaluated the investment potential of companies with thorough assessments of historical data, operational activities, and future objectives.
• KPI Reporting
• Planned marketing initiatives and leveraged referral networks to promote business development.
• Directed full-cycle marketing and advertising strategies including cost estimation, managing resource allocation, and community relations building.
• Monitored all company inventory to ensure stock levels and databases were updated
• Created plans and communicated deadlines to ensure projects were completed on time
• Maintained stock to meet expected customer demand.

• Territory of 5 states-12 stores
• High-pressure decision-making
• Curating procurement based on market experience
• Ability to work seamlessly across multiple states
• Intimate knowledge of seed to sale- multiple markets
• Detailed reporting of discounts procured and Best in Class
• Product exit strategy
• Increased execution with marketing campaigns
• Calendar buildout of promotions
• Increased Margins and profitability
• Developed and managed cost reduction and waste elimination policies
• Established training programs
• Conducted market research to determine appropriate pricing
• Sourced new vendors for purchasing needs
• Evaluated staff performance against expectations
• KPI Reporting
• Communicated regularly with suppliers to uphold accountability for quality standards and timely delivery of goods.

• Inside and outside sales coordinator, Dispensary training and education, Customer service extraordinaire, Social media, Trello, Zoho, Slack, Excel, Sheets, Word, High-pressure wholesale sales
• Facility tours
• Established budtender outreach program.
• Strategic account sales
• Networking and Relationship management
• Built and strengthened relationships with new and existing accounts to drive revenue growth.
• Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
• Maximized revenue by servicing accounts and proposing new products and services to established customers.
• Increased profitability and pipeline development by leveraging diverse marketing channels and sales strategies.
• Contacted customers about account or information issues, alerting clients of changes for excellent customer service
• Drove new business development and client acquisition through cold calling, lead generation and exceptional service
• Updated account plans based on changing markets, customer conditions and competitor activity
• Built and strengthened relationships with new and existing accounts to drive revenue growth
• Conducted informational trainings and briefings to clients on new features and updated products

• Procurement,
• AIC badge
• Public Speaking
• Bio track, Leaftrade, Employee Training, Excel, Word, Trello, Zoho, Slack trained Social Media and all Dispensary Communications (info email and FB response)
• Initiated and coordinated visits by influential persons and community groups for marketing exposure.
• Established and implemented sustainable and diverse funding strategies to support the financial and operational objectives of the organization.
• Planned events tailored around patient education and compassionate sales and education
• Developed network relationships with industry professionals to enhance community awareness and promote services.
• Juggled multiple projects and tasks to ensure high quality and timely delivery
• Created agendas and communication materials for team meetings
• Provided excellent service and attention to customers when face-to-face or through phone conversations
• Prioritized and organized tasks to efficiently accomplish service goals
• Generated interest in medical cannabis, identified new markets, and educated prospective clients on benefits.
• Developed and maintained courteous and effective working relationships

• Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
• Exceeded quarterly targets consistently through diligent prospecting and tailored product presentations.
• Expanded market share with strategic territory planning and targeted prospecting.
• Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
• 90 dispensaries in 90 days