Kylie Berget
Senior Content Marketing Strategist
Lakewood,CO
Summary
Competent Marketing Strategist adept in driving company growth through implementing a wide array of effective marketing and SEO strategies. Dedicated team leader proficient in assessing market trends and customer needs to develop targeted marketing campaigns.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Senior Content Marketing Strategist
Madwire
Fort Collins, CO
07.2022 - Current
- Lead team of 3 people while completing everyday content job duties.
- Completed audits of team's performance to track monthly goals.
- Organized team events and communicated closely with each team member to track progress.
- Managed content distribution to online channels and social media platforms.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Approved, reviewed and edited content flowing to website.
Content Marketing Strategist
Madwire
Fort Collins, CO
01.2020 - 07.2022
- Created original content for more than 100 clients in wide range of industries and drove compelling storytelling to improve engagement with prospects, partners and customers.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Gained proficiency in variety of website platforms and builders to prepare marketing copy, images, videos, emails and other collateral.
Human Resource Intern
Breckenridge Grand Vacations
Breckenridge, CO
06.2019 - 08.2019
- Utilized creative problem-solving and time management to accomplish tasks within team setting
- Assisted in recruitment and on-boarding of new employees, which included research of on-boarding software
- Reconciled employee medical, dental, and vision benefit accounts for more than 100 employees per day using software and programs, such as Excel
- Conducted multiple cost/benefit analyses of various insurance plans
Education
Bachelor of Science - Human Resources Management
Colorado State University
Fort Collins, CO 08.2015 - 12.2019
Skills
Strategic planning
Budgeting
Campaign management
Marketing and advertising
Critical Thinking
Problem-Solving
Attention to Detail
Timeline
Senior Content Marketing Strategist
Madwire
07.2022 - Current
Content Marketing Strategist
Madwire
01.2020 - 07.2022
Human Resource Intern
Breckenridge Grand Vacations
06.2019 - 08.2019
Bachelor of Science - Human Resources Management
Colorado State University
08.2015 - 12.2019