KYRA O'KEEFE
Bellevue
Summary
I’m an Account Management and Marketing professional with experience working directly with athletes and brands to bring campaigns to life. I enjoy building real relationships, finding creative ways to connect with Gen Z audiences, and making sure ideas actually get executed. I currently lead a team of 30+ account managers supporting 100+ athletes, where I focus on keeping things organized, collaborative, and athlete-first.
Overview
3
3
years of professional experience
Work History
DIRECTOR OF ACCOUNT MANAGEMENT
OREGON ACCELERATOR
Eugene
06.2025 - Current
- Lead a team of 36 Account Managers overseeing 145 athletes across 12 sports, ensuring high-quality client service and campaign execution
- Managed athlete and brand assignments, fostering strong relationships with athletes, brands, and internal teams to enhance collaboration and satisfaction
- Directed cross-functional collaboration with PR, Creative, Research, and Legal teams, optimizing operations to deliver campaigns on time and within budget
- Enhanced internal systems and workflows by partnering with developers and leadership to improve tracking and reporting efficiency
MARKETING INTERN
UNIVERSITY OF OREGON ATHLETIC DEPARTMENT
Eugene
08.2024 - 06.2025
- Generated innovative marketing ideas for promotions, supporting fan engagement strategies and enriching game-day experience.
- Coordinated setup and distribution of promotional materials for athletic events, increasing fan engagement and enhancing brand visibility.
- Produced graphics for promotional campaigns, improving visual appeal on social media and in-venue displays to attract audience attention.
ACCOUNT MANAGER
OREGON ACCELERATOR
Eugene
11.2024 - 06.2025
- Managed portfolio of 9 Division I athletes across 4 sports as primary point of contact for brand partnerships and campaign execution, enhancing athlete visibility and brand alignment
- Generated $20,000+ in NIL deals through targeted outreach, relationship building, and customized brand pitches
- Negotiated and restructured contracts with legal teams to ensure compliance and maximize athlete compensation, resulting in improved financial outcomes for athletes
- Executed campaigns and supported athlete brand growth, increasing one athlete’s following from 959 to 3,566 through strategic content development and viral marketing
OFFICE ADMINISTRATIVE ASSISTANT
LUNDQUIST COLLEGE OF BUSINESS MBA
Eugene
09.2023 - Current
- Streamlined operations of advising office through data entry, document preparation, and research, managing student appointments and ensuring timely, high-quality service.
DIRECTOR OF PR AND MARKETING
DELTA DELTA DELTA
Eugene
09.2023 - 04.2024
- Increased new member recruitment by 35% through enhanced social media engagement and promotion of organizational benefits.
- Designed and developed chapter apparel for organizational events to boost on-campus brand awareness.
- Enforced chapter policies to uphold positive brand image and mitigate risk to brand recognition.
Education
Bachelor of Science - Business Administration
University of Oregon
Eugene, OR06-2026
Skills
- Client Services & Relationship Management
- Campus Engagement & Ambassador Programs
- Campaign Execution & Project Coordination
- Recruiting, Outreach & Partnership Development
- Social Media Strategy (Instagram, TikTok)
- Gen Z Consumer Insights & Trend Awareness
- Data Tracking, Reporting & Performance Analysis
- Cross-Functional Team Collaboration
- Microsoft Office (Excel, PowerPoint, Outlook)
- Adobe Creative Suite
Websites
Timeline
DIRECTOR OF ACCOUNT MANAGEMENT
OREGON ACCELERATOR
06.2025 - Current
ACCOUNT MANAGER
OREGON ACCELERATOR
11.2024 - 06.2025
MARKETING INTERN
UNIVERSITY OF OREGON ATHLETIC DEPARTMENT
08.2024 - 06.2025
OFFICE ADMINISTRATIVE ASSISTANT
LUNDQUIST COLLEGE OF BUSINESS MBA
09.2023 - Current
DIRECTOR OF PR AND MARKETING
DELTA DELTA DELTA
09.2023 - 04.2024
Bachelor of Science - Business Administration
University of Oregon