Lacy Matsko
Santa Rosa Beach
Summary
Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
17
17
years of professional experience
Work History
Bartender
Tommy Bahama
Santa Rosa Beach
08.2022 - Current
- Mixed cocktails and crafted signature drinks for diverse clientele.
- Provided exceptional customer service in a fast-paced restaurant environment.
- Maintained cleanliness and organization of bar area throughout service hours.
- Managed inventory levels, restocking supplies as needed during shifts.
- Handled cash transactions and processed payments accurately at the bar.
- Developed strong relationships with regular patrons to enhance guest experience.
- Prepared cocktails from bar recipes and served wine, draft and bottled beer.
- Maintained knowledge of bar and menu options to prepare drinks and make food recommendations.
- Managed accurate bar tabs and processed cash and credit card transactions.
- Remained calm and poised during busy periods, promoting great customer service to guests.
- Effectively multitasked within fast-paced environment.
REGIONAL DIGITAL SALES EXECUTIVE
USA TODAY NETWORK/LOCALIQ
01.2021 - Current
- Lead generating & qualifying - find businesses by prospecting, researching, networking, cold-calling who would benefit from digital advertising (SEO, SEM, PPC, Native Display, Mobile Geo-Fencing, Email, Social, Website Creation, Reputation Management, Pre-roll Video, and OTT Video) solutions provided
- Set meetings and conduct client needs analysis (CNA) with potential prospects to identify and get a better understanding of their needs, goals, objectives as well as gain better knowledge and understanding of their key target market, industry and consumer trends.
- Prepare & present a customized digital advertising solution based on information gathered during first meeting.
- Follow up with potential prospects and accounts to answer any questions, build value, show ideas and make recommendations.
- Effectively deliver sales presentations, goal planning, negotiations and closing.
- Follow all internal procedures for prepping orders, resolving billing issues, submitting sales reports/quotas, pipeline updates, forecasting, competitive analysis, content management, copywriting, update CRM (Salesforce), creative thinking and idea generation.
- Attend and participate in internal sales meetings, conferences and product knowledge demonstrations.
- Communicate, collaborate and problem solve efficiently & effectively with all departments of the company (Production, Promotions, HR, Accounting & Finance, Operations, Traffic, Local and C-Level Management, On Air Personalities, IT, Sales Team)
- Account Management - maintain, build, problem solve and upsell existing accounts.
ACCOUNT EXECUTIVE
CUMULUS MEDIA
01.2015 - 01.2021
- Lead generating & qualifying - find businesses by prospecting, researching, networking, cold-calling who would benefit from broadcast, broadcast streaming and digital advertising (SEO, SEM, PPC, Native Display, Mobile Geo-Fencing, Email, Social, Website Creation, Reputation Management, Pre-roll Video, and OTT Video) solutions provided
- Set meetings and conduct client needs analysis (CNA) with potential prospects to identify and get a better understanding of their needs, goals, objectives as well as gain better knowledge and understanding of their key target market, industry and consumer trends.
- Prepare & present a customized broadcast and digital advertising solution based on information gathered during first meeting.
- Follow up with potential prospects and accounts to answer any questions, build value, show ideas and make recommendations.
- Effectively deliver sales presentations, goal planning, negotiations and closing.
- Follow all internal procedures for prepping orders, resolving billing issues, submitting sales reports/quotas, pipeline updates, forecasting, competitive analysis, content management, copywriting, radio production (vCreative), promotion requests, update CRM (Engage, AMP), creative thinking and idea generation.
- Attend and participate in internal sales meetings, conferences and product knowledge demonstrations.
- Communicate, collaborate and problem solve efficiently & effectively with all departments of the company (Production, Promotions, HR, Accounting & Finance, Operations, Traffic, Local and C-Level Management, On Air Personalities, IT, Sales Team)
- Account Management - maintain, build, problem solve and upsell existing accounts.
DIGITAL ACCOUNT EXECUTIVE
YP
01.2014 - 01.2015
- Providing digital advertising solutions (SEO/SEM, Direct Mail, Display, Websites, Mobile Directory Listings, and Reputation Management) to local businesses.
- Along with generating new business, converting existing print accounts to digital, needed to act as Brand Ambassador for YP Digital Marketing Solutions launched in 2012 and then in June 2015 YP separated its digital advertising and print directory businesses to create two companies.
- Lead generating & qualifying - find businesses by prospecting, researching, networking, cold-calling
- Set meetings and conduct CNA with potential prospects to identify and get a better understanding of their needs, goals, objectives as well as gain better knowledge and understanding of their key target market, industry and consumer trends.
- Prepare a customized digital advertising solution (SEO/SEM, Direct Mail, Display, Websites, Mobile Directory Listings, Reputation Management) presentations based on information gathered during first meeting.
- Follow up with potential prospects and accounts to answer any questions, build value, show ideas and make recommendations.
- Effectively deliver sales presentations, goal planning, negotiations and closing.
- Follow all internal procedures for prepping orders, resolving billing issues, submitting sales reports/quotas, pipeline updates, forecasting, competitive analysis, content management, copywriting, promotion requests, update CRM (Salesforce), creative thinking and idea generation.
- Attend and participate in remote conference calls/meetings and product knowledge demonstrations.
- Communicate, collaborate and problem solve efficiently & effectively with all departments of the company (Production, HR, Accounting & Finance, Operations, Local and C-Level Management, IT, Sales Team)
TECHNICAL RECRUITER
INSIGHT GLOBAL
01.2013 - 01.2014
- Sourcing and screening candidates.
- Checking managerial references and setting meetings for account managers.
- Cold calling, prospecting and researching potential candidates for job requirement.
- Completing start paperwork.
- Conduct phone, skype, and personal interviews to qualify potential candidates for open positions.
- Attending meetings with Account Managers and interacting with clients to maintain and build relationship, learn more about the client's needs and who their ideal candidate would be for the job.
- Helping prospect and generate new leads for Account Managers.
- Taking job requirements from Account Managers clients.
- Building sales skills with Account Manager in preparation for the sales/account manager promotion.
MANAGER
HURRICANE GRILL & WINGS
01.2009 - 01.2013
- Ensuring compliance with company standards in all areas of operation, including product preparation & delivery, customer relations, restaurant maintenance and repair, inventory management, team management, recruiting, & retention of team members, financial accountability.
Education
BACHELOR OF ARTS AND SCIENCE - Mass Communications & Multimedia Journalism
University of North Florida
Jacksonville, FL01.2013
Skills
- Customer service
- Hospitality service expertise
- Maintaining a clean bar
- Proficient in mixology
- Liquor restocking
- Strong multitasking
- Bar service preparation
- Craft cocktail preparation
- Inventory
- Hospitality and accommodation
- Service-oriented mindset
- Memory retention
- Bar operations management
- Marketing and sales experience
- Patience and tolerance
- Engaging personality
- Relationship building
- Cash and credit transactions
- Safe service compliance
- Courteous
- Handling difficult customers
- Creative mixology
- Team training and development
Timeline
Bartender
Tommy Bahama
08.2022 - Current
REGIONAL DIGITAL SALES EXECUTIVE
USA TODAY NETWORK/LOCALIQ
01.2021 - Current
ACCOUNT EXECUTIVE
CUMULUS MEDIA
01.2015 - 01.2021
DIGITAL ACCOUNT EXECUTIVE
YP
01.2014 - 01.2015
TECHNICAL RECRUITER
INSIGHT GLOBAL
01.2013 - 01.2014
MANAGER
HURRICANE GRILL & WINGS
01.2009 - 01.2013
BACHELOR OF ARTS AND SCIENCE - Mass Communications & Multimedia Journalism
University of North Florida