Laila Essalek

• Established a thriving private practice through strategic marketing and networking initiatives.
• Maintained a comprehensive records management system for personnel information processing.
• Supervised staff, providing guidance to enhance team performance and productivity.
• Developed work schedules and assignments based on workload and resource availability.

Market Research and Analysis: I conducted market research to gather data on industry trends, competitor strategies, and client preferences. I analyzed the data to identify opportunities for KPMG's marketing initiatives and to inform strategic decision-making processes.

Content Creation: I contributed to the creation of marketing materials, including blog posts, whitepapers, case studies, and social media content. I worked closely with the marketing team to develop engaging and informative content that showcased KPMG's expertise and thought leadership in the industry.

• Assisted with special events and programs.
• Maintained clean, neat, and operational facilities to serve program needs.
• Supported engaging, fun, and smooth-running events by helping with organization and planning.
• Used strong interpersonal communication skills to convey information to others.

Assisting with Sales Operations: I supported the sales team by assisting in day-to-day operations such as processing orders, managing customer inquiries, and updating customer information in the CRM system.

Market Research and Analysis: I conducted market research to identify potential customers, market trends, and competitors

Supporting Sales Campaigns: I assisted in planning and executing sales campaigns and promotions. This involved creating promotional materials, coordinating with marketing teams for campaign launches, and tracking campaign performance to measure effectiveness.

Customer Relationship Management: I helped maintain positive relationships with customers by providing excellent customer service and support. I followed up on inquiries, addressed customer concerns, and ensured timely resolution of any issues to enhance customer satisfaction and retention.

• Assisting with Project Planning: I helped project managers by creating project plans, defining objectives, outlining tasks, and establishing timelines.

Assisting in Documentation: I helped in the preparation and maintenance of project documentation, including project plans, status reports, risk registers, and change logs.

Providing Administrative Support: I handled various administrative tasks to support the smooth operation of the Project Department.