Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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Lainey Eckholm

Tampa,FL

Summary

Energetic and results-driven sales professional with a strong foundation in beverage marketing, account management, and relationship-based selling. Proven success in new business development, territory growth, and consultative sales strategy. Adept at analyzing market data, tailoring solutions to client needs, and delivering high-impact customer experiences. Passionate about the beverage industry with hands-on experience representing major brands and working closely with distributor partners to drive brand success and customer satisfaction.

Overview

2
2
years of professional experience

Work History

Account Executive

Tampa International Forest Products
05.2024 - Current
  • Generated over $400,000k in gross profit within the first year on the trading floor.
  • Achieved First year silver trader status, reserved for the top new traders each year.
  • Maintained strong relationships with 25+ active accounts, while consistently prospecting and onboarding new clients each month.
  • Built a strong book of business from scratch through cold calling, emailing, Linkedin outreach, and other direct prospecting efforts.
  • Managed inventory levels by understanding customers needs and projecting future volume.
  • Leveraged a deep market understanding to provide accurate and effective pricing for customers.

Field Marketing

Anheuser-Busch
08.2023 - Current
  • Represented Anheuser-Busch brands through strategic activations and community-focused initiatives to strengthen brand presence.
  • Executed on-site events, distributed product samples, and elevated consumer engagement through immersive brand experiences.
  • Promoted brand identity through impactful marketing initiatives and promotions.

Marketing Intern

Pepin Distributing Company
08.2023 - 04.2024
  • Conducted data analysis and tracked marketing expenditures to support sales activations and broader team initiatives.
  • Partook in the forecasting for seasonal campaign planning (Buccaneers, Lightning, etc.) and upcoming sweepstakes and competitions.
  • Assisted and executed marketing campaigns and project-based tasks.

Demand Generation Intern

Ensono
05.2023 - 08.2023
  • Collaborated with Ensono’s external SDR team to streamline prospecting efforts and improve outbound sales strategies.
  • Supported optimization of Salesloft and Salesforce workflows; developed and managed content within both platforms.
  • Compiled and analyzed monthly status reports for executive-level review and strategic decision-making.

Education

B.S. - Marketing

The University of Tampa
Tampa, FL
05-2024

Bachelor of Science -

Florence University of The Arts
06-2022

Skills

  • Event Activation & Brand Engagement
  • B2B Sales & Account Management
  • Cold Outreach & Lead Generation
  • Client relationship building
  • Inventory Forecasting & Supply Chain

Additional Information

  • Software: Salesforce, Google Workspace, Microsoft Office Suite, Outlook, Salesloft
  • Skills: Lead generation, cold outreach, new business development, account management, problem solving, decision making, supply chain, inventory, and experiential marketing.
  • Personal: Content creation, sewing, running, yoga, traveling, thrifting, fashion

Timeline

Account Executive

Tampa International Forest Products
05.2024 - Current

Field Marketing

Anheuser-Busch
08.2023 - Current

Marketing Intern

Pepin Distributing Company
08.2023 - 04.2024

Demand Generation Intern

Ensono
05.2023 - 08.2023

B.S. - Marketing

The University of Tampa

Bachelor of Science -

Florence University of The Arts

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