Lana Taweel
Dawsonville,GA
Summary
Dynamic Director driving organizational vision and results through resilience, operational excellence, and strong leadership. Strategic and highly motivated professional with 10+ years of retail leadership experience, consistently delivering on sales and performance metrics by developing leaders, coaching teams, and strengthening accountability. Proven ability to solve complex challenges and implement proactive operational improvements that enhance business outcomes. Recognized for building high-performing, engaged teams by fostering a culture rooted in hospitality, inclusivity, and elevated customer experience.
Overview
11
11
years of professional experience
Work History
Director, In Store
Macy's
Dunwoody, GA
03.2025 - Current
- Cultivated high-performing teams through strategic mentorship and targeted professional development opportunities.
- Facilitated enhanced team collaboration by implementing regular communication, goal-setting, and performance evaluation processes.
- Developed and implemented strategic initiatives to drive growth and improve shopping experiences.
- Fostered an engaging and ambitious environment that empowered executive team and colleagues to excel and drive collective success.
- Conducted comprehensive talent analysis and developed career progression plans for key players.
- Directed implementation of hospitality-focused initiatives, fostering team development in advanced selling techniques.
- Fostered a positive store culture and elevated customer satisfaction to drive growth in Net Promoter Score (NPS).
- Spearheaded execution of comprehensive growth strategies, driving 2% sales growth in 2025.
- Directed cultivation and guidance of CXMs and customer experience managers, fostering leadership development across organizational channels.
- Cultivated a culture of continuous improvement by implementing regular feedback sessions and facilitating team workshops.
- Directed cross-functional teams in the development and execution of strategic initiatives to drive sales growth.
- Spearheaded operational planning and execution initiatives to elevate customer experience across retail locations.
- Oversaw budget allocation and resource optimization to enhance operational efficiency in store performance.
- Evaluated market trends and consumer behavior to enhance merchandising strategies and optimize inventory management.
Manager, Style Merchandise Execution
Macy's
Buford, GA
08.2022 - 03.2025
- - Led the team to align with organizational objectives and drive store performance.
- - Elevated the shopping environment through luxury brands and visual presentations.
- - Exceeded sales plans and achieved year-over-year growth by identifying trends and running promotional campaigns.
- - Achieved a 2023 NPS score of 73, with a Q4 score of 77.3, exceeding expectations.
- - Maximized company investments to improve customer experience and conversion as one of the first 50 selected stores.
- - Developed pricing, signage, and merchandising strategies, maintaining 98% compliance.
- - Implemented seasonal and monthly floor plans aligned with store priorities.
- - Trained Customer Experience Managers on merchandising execution.
- - Coached and mentored team members to improve techniques and develop talent.
Manager, Sales and Customer Experience (Beauty CXM)
Macy's
08.2021 - 08.2022
- - Led the beauty department to become the top volume store in GA/AL, increasing sales by $2.7M over plan.
- - Exceeded sales targets through strategic leadership, event-based growth, and visual merchandising.
- - Improved customer experience scores by 22%, reaching 82%.
- - Achieved a 98% associate retention rate by fostering a high-performance culture.
- - Built strong vendor relationships, driving successful high-impact events.
- - Executed impactful holiday footprints, contributing to major Q4 success.
- - Developed a motivated, cohesive team through hands-on leadership, driving consistent top performance.
Manager, Sales and Customer Experience
Macy's
05.2020 - 08.2021
- - Led sales floor coverage and selling initiatives, optimizing workforce development.
- - Ensured exceptional customer service and a seamless shopping environment.
- - Developed strategies to drive Star Rewards program participation.
- - Planned and executed community outreach events.
- - Monitored and addressed performance issues promptly.
- - Drafted reports and presented to management and business partners.
- - Led the introduction of an innovative selling palette and provided side-by-side training.
- - Assisted in overseeing AYS team and curbside pickup procedures.
- - Held Customer Experience and EAG captainship roles.
Sales Floor Lead
Macy's
03.2019 - 05.2020
- Led and motivated the sales team to achieve sales goals through friendly competition and other incentive programs.
- -Trained newly hired sales associates in upselling techniques, recovery, customer experience, providing job expertise within a short frame.
- -Educated staff on strategies for handling difficult customers and challenging situations.
- -Effectively allocated tasks during high traffic to keep operations running smoothly and employee focused.
- -Giving MIC.
Merchandising Team Lead
Macy's
09.2017 - 03.2019
- -Led the merchandising team in delivery of major important projects throughout the store, focusing on Home department and RTW.
- -Execute major holiday projects and setups, resulting in great presentation and exceptional customer experience.
- -Drove operational improvement which contributed to an improved profit margins.
Macy’s Private Brand Merchandiser
Macy's
02.2016 - 09.2017
- -Worked as the Private Brand Merchandiser, overseeing exclusive Macy's brands such as INC, Alfani, and Charter Club.
- -Executed different key projects and strategies which significantly improved the sales and the shopping experience within 6 months.
- -Built a strong communication strategies within the department, merging the skills of both the support team as well as the sales team.
Seasonal Support Colleague
Macy's
09.2015 - 02.2016
- -Helped set up the Holiday Home store and the trim shop.
- -Maintained high customer readiness standards by delivering an appealing and easy to shop environment.
- -Developed a great communication with colleagues, managers as well as vendors.
Education
Bachelor’s Degree - Architectural Engineering, Interior Design
University of Jordan
08.2000
Skills
Relationship building
Strategic planning
Verbal and written communication
Decision-making
People management
Operations management
Team management
Creativity and innovation
Strategies and goals
Staff management
Goal setting
Change management
Business planning
Timeline
Director, In Store
Macy's
03.2025 - Current
Manager, Style Merchandise Execution
Macy's
08.2022 - 03.2025
Manager, Sales and Customer Experience (Beauty CXM)
Macy's
08.2021 - 08.2022
Manager, Sales and Customer Experience
Macy's
05.2020 - 08.2021
Sales Floor Lead
Macy's
03.2019 - 05.2020
Merchandising Team Lead
Macy's
09.2017 - 03.2019
Macy’s Private Brand Merchandiser
Macy's
02.2016 - 09.2017
Seasonal Support Colleague
Macy's
09.2015 - 02.2016
Bachelor’s Degree - Architectural Engineering, Interior Design
University of Jordan