Lance Ruiz
Austin,TX
Summary
I’m a motivated sales professional with a track record of both deep learning of products and markets, as well as growing territorial business. As a professional, I always accept challenges with optimism and a competitive spirit. I have a natural ability to analyze situations and adjust strategy as each interaction with a customer is unique. I am always happy to share my experiences and best practices with coworkers to encourage the success of the team.
Overview
11
11
years of professional experience
1
1
Certification
Work History
On Premise Sales Consultant
Brown Distributing Company
01.2023 - Current
- Maintain relationships with 140 current and future buyers on sales route.
- Utilize entire portfolio of 200+ products to gain competitive edge in market.
- Survey competitive activity within my territory each week to find opportunities for growth.
- Stay up to date on supplier innovation from our supplier partners.
Liquor Brand Development Consultant
Brown Distributing Company
07.2020 - 12.2022
- Oversaw inventory of 25+ liquor brands within our portfolio to maintain proper days supply within our warehouse.
- Supported frontline sales consultants in liquor sales and Class B follow up for on premise customers.
- Worked closely with other departments to schedule and execute consumer samplings and promotions.
- Analyzed third party data to set up meaningful sales meetings with high volume retailers.
Front of House Manager
Black Sheep Lodge
05.2013 - 07.2020
- Interviewed, hired and managed staff with attention to labor costs.
- Increased revenue by monitoring sales data metrics such as employee ROI and cost of goods analysis.
- Curated beer selection and created cocktail menus. Worked closely with supplier reps on pricing to ensure pour costs were under the industry standard and our target margins were achieved.
Education
Communications
Northeastern Illinois University
Chicago, ILSkills
- Customer service skills
- Product and service knowledge
- Communication skills
- Industry trends and innovation
Certification
Cicerone Level 1 Certified - Feb 2024
Timeline
On Premise Sales Consultant
Brown Distributing Company
01.2023 - Current
Liquor Brand Development Consultant
Brown Distributing Company
07.2020 - 12.2022
Front of House Manager
Black Sheep Lodge
05.2013 - 07.2020
Communications
Northeastern Illinois University
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