Lance F. Abloom
Atlanta
Summary
Dynamic Regenerative Burn & Trauma Director at Kerecis LLC, recognized as the top sales director with $7.5 million in annual sales. Expert in strategic planning and customer relationship management, I excel in driving business growth and coaching teams to adapt to market changes, ensuring exceptional performance in competitive environments.
Overview
18
18
years of professional experience
Work History
Regenerative Burn & Trauma Director, Burn & Surgical Reconstruction
Kerecis LLC
11.2022 - Current
- Company Overview: Medical Device Company, Southeast Region
- Managing, Engaging, & Expanding the #1 Burn Center in the United States, Joseph M. Still Burn Center (JMS Burn Center) in Augusta, GA
- #1 Burn Sales Director in the history of the company, with $7.5 million dollars in burn sales in 12 months
- Responsible for expanding GraftGuide (Burn, Skin Sub graft for partial/full thickness burns) and SurgiClose (Trauma, Skin Sub graft for Hidradenitis, Necrotizing Fasciitis, Trauma wounds, etc.) business in Burn & Trauma Centers across the deep south (WellStar MCG Health & Grady Memorial Hospital to note)
- Leading & Coaching colleagues to adapt to ever changing market conditions and help them drive the execution of GPO/IDN contract resources in each geography
- Leveraging existing relationships to expand into other markets and specialties across the United States
- Targeting & Closing Veterans Affairs and Department of Defense Medical Center, Burn & Surgical biologic business
Plastics & Hernia-Trauma Business Leader, Surgical Reconstruction
Integra LifeSciences
03.2020 - 11.2022
- Company Overview: Medical Device Company, Southeast Region
- #2 President’s Club ranking achieved in Surgical Reconstruction for all 3 key business categories, which include, Surgimend PRS – Surgimend Hernia – Gentrix (new launch)
- Educate and Lead Sales Team on how to interpret and utilize clinical data to increase sales in designated territories
- Educate on, Push, and Integrate Surgimend PRS, Plastic-Reconstructive Surgery-Surgimend 1|4.0, MP, Hernia into Georgia Hospital Systems
- Manage, Grow, and Redefine preexisting/new business opportunities within the Wound Care and Surgical Reconstruction segments
- Collaborate with Government Business Leaders to effectively grow business within Department of Defense and Department of Veterans Affairs Hospital Systems
- Lead weekly collaboration meetings with Regional Business Manager to implement innovative business strategy and growth within IDN/GPO accounts
Reconstructive Surgery - Territory Manager
Zimmer Biomet
10.2014 - 03.2020
- Company Overview: Medical Device Company, MedTech Distributor, Southeast
- Call Points Include: Neurosurgeons, Plastic Surgeons, ENT Surgeons, Oral Surgeons, Cardiothoracic Surgeons, & General Trauma Surgeons
- Grew, Managed, and Initiated new systems, biologics, and patient matched implants into multiple Atlanta hospitals
- Neurosurgery: Craniotomy for Tumor - Stereotactic Brain Biopsy - Cranioplasty Procedures, Titanium, Polyetherketoneketone, Polymethylmethacrylate - Skull Based Reconstruction
- Pediatric Neurosurgery: Pediatric Cranial Vaults - Skull Reconstruction - Facial Trauma
- Oral/Maxillofacial Surgery: Mandibles, Jaw Reconstruction, Bi-lateral Sagittal Split Osteotomy, Sagittal Split Ramus Osteotomy - Zygomaticomaxillary Complex Fractures - Maxillomandibular Fixation (arch bars/wired shut) - Retrognathia/Prognathia Correction - Facial Plastics - Facial PEKK - Porous High-Density Polyethylene Implants
- Cardiothoracic Surgery: CABG-MVR-AVR - Rib Trauma
- Robotic Surgery: The Walter Robotic Arm - Rosa Brain/Neurosurgery Navigation
- Virtual Surgical Planning: Free Fibula Flaps - Lefort Class 1, 2, 3 Procedures – TMJ (Temporomandibular Joint Replacement/Reconstruction)
- Human Cadaver Labs: Donated Human Bodies to Science - Chief Surgeons of ENT - Oral/Maxillofacial - Cardiothoracic Surgical Service
- Assisted Dr. Sanjay Gupta with Cranioplasty Surgeries
- Quota 2014: $65,000 – Exceeded Quota Monthly: $85,000 avg.
- Quota 2015: $65,000 – Exceeded Quota Monthly: $93,000 avg.
- Quota 2016: $85,000 – Exceeded Quota Monthly: $110,000 avg.
Gastroenterology Sales Director
Salix Pharmaceuticals
01.2014 - 09.2014
- Company Overview: Pharmaceutical
- Achieved Avg. Rank: #3 in the U.S.
- Educated on and Pushed Uceris, Apriso, and Xifaxan
- Drugs Indicated for Ulcerative Colitis, IBS, and Liver Cirrhosis
- Called on Gastroenterologist in Atlanta, Rome, Lagrange, Columbus, Peachtree City, Stockbridge, Albany, Opelika, AL, Valley, AL, and Auburn, AL
Gastroenterology Territory Manager
Warner Chilcott Pharmaceuticals
Atlanta
12.2012 - 01.2014
- Company Overview: Pharmaceutical
- Pushed Asacol 800mg tablets and Delzicol 400mg capsules to Emory Healthcare Clinic, Emory Midtown Hospital, Piedmont Hospital, St. Joseph Hospital, and Grady Memorial Hospital
- Asacol 800mg baseline growth from 27.66% to 44.37%, and rising
- Achieved current national rank: #2 in the U.S.
- Launched Delzicol 400mg capsules to 101 physicians, 24 Endocenters
- Achieved #3 rank in Delzicol 400mg capsules national launch
Territory Manager III
RJ Reynolds Tobacco
Atlanta
02.2010 - 12.2012
- Company Overview: Tobacco
- #1 ranked rep in the region entire 2011 fiscal year for share growth
- Atlanta Region Trade Advisory Board member
- Atlanta Region Territory Manager Leadership Council member
- Tobacco Account Manager for QuikTrip, RaceTrac, Murphy's Oil, 70 independent owners, Sam's Club, and HT Hackney Supply Group
Major Account Sales Rep
AT&T
Atlanta
02.2009 - 01.2010
- Company Overview: Ad Sales
- Winner of Annual Google Search Sales Contest (Southeast)
- $32,165 monthly New Business Leader for Georgia (#1 Rank)
- 4-time Google Search Southeast Sales Champion $2,500 monthly
Assistant Rental Manager
Enterprise Rent-A-Car
Duluth
05.2007 - 09.2008
- Company Overview: Rental Car Sales
- Top seller in the East Region for 3 months
- Top Performance Club Member for 9 months
- Closed accounts generating $20,000 in monthly revenue
- Obtained 15% fleet growth within two months of arrival
Education
MBA - MBA
University of Georgia – Terry College of Business
Athens, Georgia05-2027
Bachelor of Science - Business Management
Georgia Southern University
Statesboro, Georgia05-2007
Skills
- Strategic planning
- Market analysis
- Sales strategy
- Customer relationship management
- Team collaboration
- Data interpretation
- Presentation skills
- Project management
- Business development
- Performance management
- Process improvement
- Business strategy
- Team building
- Cross-functional team leadership
- Negotiation
- Business administration
- Contract negotiation
- Budget management
- Sales management
- Charismatic leader
- Employee development
- Coaching and mentoring
Accomplishments
- Played for Georgia Southern University Football Team 2003-2006
- Competed in 6 full (26.2 miles) marathons in sub 4 hours
Affiliations
- 2nd Level Black Belt in JuJitsu
- Partner Lead and Outreach Director at Elevation Church
Languages
English
Full Professional
Spanish
Full Professional
References
References available upon request.
Timeline
Regenerative Burn & Trauma Director, Burn & Surgical Reconstruction
Kerecis LLC
11.2022 - Current
Plastics & Hernia-Trauma Business Leader, Surgical Reconstruction
Integra LifeSciences
03.2020 - 11.2022
Reconstructive Surgery - Territory Manager
Zimmer Biomet
10.2014 - 03.2020
Gastroenterology Sales Director
Salix Pharmaceuticals
01.2014 - 09.2014
Gastroenterology Territory Manager
Warner Chilcott Pharmaceuticals
12.2012 - 01.2014
Territory Manager III
RJ Reynolds Tobacco
02.2010 - 12.2012
Major Account Sales Rep
AT&T
02.2009 - 01.2010
Assistant Rental Manager
Enterprise Rent-A-Car
05.2007 - 09.2008
MBA - MBA
University of Georgia – Terry College of Business
Bachelor of Science - Business Management
Georgia Southern University
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