Results-driven ecommerce specialist with a strong background in digital activation, customer onboarding, and platform optimization. Skilled in driving adoption of ecommerce tools, conducting website testing, and leveraging CRM systems like Salesforce to enhance client engagement and streamline operations. Proven ability to collaborate cross-functionally, deliver training, and support digital transformation initiatives. Currently leading ecommerce activation efforts at Southern Glazer’s Wine and Spirits Delaware to improve platform usage and elevate the customer experience.