Landin LaBreck
Grand Rapids
Summary
Versatile and results-driven sales professional with extensive experience in regional sales, territory management, merchandising, and account development. Proven track record of driving sales growth across chain and independent retailers, securing non-planogram promotional space, and building lasting client relationships. Adept at managing large territories, mentoring team members, and adapting quickly to new environments. Known for securing wins at top retailers including Walmart, Meijer, and SpartanNash.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Regional Sales Specialist
Bernatello's Foods
11.2022 - Current
- - Manage and grow a diverse portfolio of private and chain retail accounts across Michigan
- - Provide sales relief and full territory coverage for six sales representatives across West, South Central, and Northern Michigan, including Grand Rapids, Kalamazoo, Lansing, and surrounding areas
- - Support onboarding and training of six new sales reps to ensure strong performance in the field
- - Consistently secure off-planogram promotional space at Walmart, Meijer, and SpartanNash locations through direct negotiation and relationship building
- - Maintain professional relationships with store leadership and optimize shelf space through display execution and merchandising excellence
Sales Representative
Bernatello's Foods
11.2021 - 10.2023
- - Serviced over 50 accounts, including independent grocers and big-box chains
- - Delivered, stocked, and merchandised inventory while building creative displays to drive brand visibility
- - Negotiated pricing, promotions, and product placements to meet and exceed sales targets
- - Ensured compliance with all Department of Transportation (DOT) regulations during daily operations
Sales Representative / Merchandiser
Oldcastle
01.2021 - 11.2021
- - Constructed seasonal and core displays in line with planogram standards
- - Collaborated with department managers on merchandising strategies and safety standards
- - Provided exceptional customer service and facilitated custom orders and product installations
Head Merchandiser
Alliance Beverage
08.2018 - 01.2021
- - Supported sales reps with inventory control, order fulfillment, and promotional display execution
- - Trained and onboarded new merchandisers to ensure consistent merchandising standards
- - Coordinated resets with store managers and distributor teams
Merchandiser
Alliance Beverage
05.2017 - 08.2018
- - Managed back stock, rotated inventory, and maintained sales floor presentations
- - Acted as liaison between customers and company to resolve service-related concerns
Delivery Driver / Team Member
Jimmy John's
01.2016 - 08.2018
- - Delivered orders efficiently while providing outstanding customer service
- - Performed multiple in-store roles including sandwich prep, cashiering, and cleaning
Assistant Manager
Taco Bell
03.2015 - 03.2017
- - Managed inventory, labor schedules, and store operations
- - Placed supply orders based on projected sales volume
- - Conducted employee training and performance reviews
- - Promoted to Assistant Manager within 4 months
Shift Manager
Taco Bell
10.2014 - 02.2015
- - Directed shift operations and ensured compliance with health and safety regulations
- - Resolved customer complaints and maintained service quality
Education
A.A.S. - Electrical Technology
Lansing Community College
Lansing, MI10.2020
Skills
- Planograms & Merchandising Execution
- Training & Onboarding
- Relationship & Account Management
- DOT Compliance & Inventory Management
- Regional & Retail Sales Strategy
- Display Negotiation & Promotional Placement
- Territory Coverage & Route Relief
Certification
- Commercial Driver’s License – Class B
- Chauffeur's Permit
Timeline
Regional Sales Specialist
Bernatello's Foods
11.2022 - Current
Sales Representative
Bernatello's Foods
11.2021 - 10.2023
Sales Representative / Merchandiser
Oldcastle
01.2021 - 11.2021
Head Merchandiser
Alliance Beverage
08.2018 - 01.2021
Merchandiser
Alliance Beverage
05.2017 - 08.2018
Delivery Driver / Team Member
Jimmy John's
01.2016 - 08.2018
Assistant Manager
Taco Bell
03.2015 - 03.2017
Shift Manager
Taco Bell
10.2014 - 02.2015
A.A.S. - Electrical Technology
Lansing Community College
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