Lane Bielski
Dacula,GA
Summary
Insightful Marketing Manager with experience devising and implementing marketing campaigns. Developed a deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
7
7
years of professional experience
Work History
General Manager
Augusta Rose
02.2021 - 10.2023
- Developed and implemented strategies to increase sales and profitability .
- Built and maintained over 50 customer relationships in one month
- Planned, organized, and created an average of 20 promotional materials a week in order to boost sales
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
Marketing/Social Media Manager
Poppy & Stella
09.2018 - 12.2020
- Trained, managed, and lead a team of 25 in best practices for sales and customer service to help drive revenue and foot traffic
- Created weekly marketing/promotional materials to showcase merchandise on all virtual platforms including Instagram, Facebook, and website.
- Assisted with all aspects of opening up (2) new brick and mortar locations including layout and design decisions along with developing an overall aesthetic that represented the brand
- Suggested and implemented new features to develop brand awareness.
Customer Experience Manager
Simpli
01.2020 - 11.2020
- Provided recommendations to promote brand effectiveness and product benefits, resulting in securing over 30 long-term accounts in 1 month
- Maintained long-term client relationships by responding to inquiries, identifying and assessing clients' needs, and resolving problems
- Performed duties and provided service in accordance with established operating procedures and company policies.
Assistant Department Manager
Nordstrom
06.2016 - 08.2018
- Worked with the visual merchandising department on a weekly basis to integrate and display new merchandise
- Successfully drove new product lines in 2017 to increase annual profits by 20%
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
Education
Bachelor of Science - Fashion Design and Merchandising
West Virginia University
2016
Skills
- Customer service
- Communication
- Organization
- Business Development
- Scheduling
- Team leadership
- Customer Relations
- Decision-Making
Timeline
General Manager
Augusta Rose
02.2021 - 10.2023
Customer Experience Manager
Simpli
01.2020 - 11.2020
Marketing/Social Media Manager
Poppy & Stella
09.2018 - 12.2020
Assistant Department Manager
Nordstrom
06.2016 - 08.2018
Bachelor of Science - Fashion Design and Merchandising
West Virginia University
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