Lane Norman
Buffalo,NY
Summary
With over ten years of professional experience, my journey has led me from the innovative engineering teams at Tesla, the bustling retail floors of The Buckle, to working behind the scenes on Hollywood movies. I have harnessed the power of social media to elevate fashion and wardrobe choices for our diverse clientele. At Tesla, we contributed to revolutionizing the AutoPilot landscape, and now, at The Buckle, our mission is to tailor the shopping experience to match the unique style of every customer. My core competencies lie in blending technical acuity with a keen fashion sense, ensuring that every strategy is woven with precision. This unique crossover of skills allows me to bring a distinctive perspective to all fields, aligning with the organization's commitment to innovation and customer satisfaction.
Overview
8
8
years of professional experience
Work History
Assistant Store Manager
The Buckle
Buffalo, NY
07.2023 - Current
- Managed the day-to-day operations of the store, including customer service, cash & inventory management.
- Developed strategies for increasing store profitability by analyzing financial data and implementing cost-saving measures.
- Consistently top in Sales/ SPH / Average Sale , Denim Sales & Store Credit Cards.
- Helped store increase sales by nearly 40% which prompted attention from CEO.
Autopilot Engineer
Tesla
Buffalo, NY
08.2022 - 03.2023
- Implemented engineering strategies to improve self-driving efficiency.
- Created detailed driving map designs for new products.
- Performed calculations and simulations to analyze performance data.
- Developed technical drawings that adhered to industry standards.
Marketing Coordinator
Buffalo Outdoors Workwear
Buffalo, New York
09.2021 - 02.2022
- Developed and implemented marketing plans and strategies to boost company visibility.
- Provided support in the planning, coordination, and execution of promotional campaigns.
- Developed and maintained company website, increasing profits by 300%
- Developed content for website and social media platforms.
Ecommerce Specialist
TDBBS
Richmond, Virginia
12.2020 - 07.2021
- Developed and implemented an effective e-commerce strategy to increase online sales.
- Created, tested, and monitored web pages for optimal performance in search engine rankings.
- Created & managed successful marketing campaigns for social media, website & email.
Product Manager
Whoa Media
Ashland, VA
11.2016 - 10.2020
- Developed product roadmaps to help guide the development of new products.
- Worked as Buyer, conducting market research and competitive analysis for existing and potential products.
- Updated site with high-quality visuals and product descriptions.
- Prioritized features in order to maximize impact while meeting budget constraints.
- Monitored industry trends and identified opportunities for innovation within the product portfolio.
Education
High School Diploma -
Northwood High School
Irvine, CA06-2005
Skills
- Stock management
- Goals and performance
- POS systems operation
- Customer experience
- Sales expertise
- Systems and software expertise
- Effective leader
- Project Management
- Sales management
- Recruitment
- Operational Efficiency
- Problem-solving aptitude
- Supervision and training
- Adaptability
- Delegation
- Business marketing
- Communication
- Oversee administrative functions
- Marketing strategy
- Customer Relationship Management
- E-commerce
Timeline
Assistant Store Manager
The Buckle
07.2023 - Current
Autopilot Engineer
Tesla
08.2022 - 03.2023
Marketing Coordinator
Buffalo Outdoors Workwear
09.2021 - 02.2022
Ecommerce Specialist
TDBBS
12.2020 - 07.2021
Product Manager
Whoa Media
11.2016 - 10.2020
High School Diploma -
Northwood High School