LANECIA WILSON

• Facilitate relationships directors and community physicians to identify and expand strategic business initiatives aligned with overall company goals and translated the goals into actionable marketing plans
• Maximize ROI and increase referral base by developing weekly and quarterly outside sales strategies and call plans for healthcare professionals and organizations, such as the American Heart Association (AHA)
• Achieve 200% growth in sales in a single territory by managing and coaching a team of 8 sales representatives on cultivating relationships with C-suite executives, decision-makers, and stakeholders, expanding the hospital referral network
• Establish in-service training programs and presentations for referral sources
• Execute successful marketing by implementing prospecting activities, including outreach, networking, hospital events
• Collaborate closely with department heads to leverage hospital programs, services, and clinical outcomes data in sales presentations
• Analyze market data from For

vis to identify new business opportunities based on demographics, physician activity, and facility openings targeting ideal patients for higher revenue admissions

• Trained 20 new staff on clinical analysis, CRM, and electronic medical records (EMR) systems, Epic, Cerner, and Allscripts
• Establish strong relationships and database with local physicians, hospitals, and other healthcare providers.

• Generated a 34% growth in referrals and admissions by implementing tailored marketing and prospecting strategies within various market segments; used Salesforce for efficient customer relationship management
• Established strong referral relationships while utilizing effective sales techniques to achieve census or patient admission goals within the facility; communicated program benefits to patients, families, and HCPs to foster informed decision-making
• Implemented an on-site referral assessment process, utilizing medical records analysis to streamline patient intake and eligibility determinations for long-term acute care (LTAC) service
• Leveraged understanding of healthcare operations, legal guidelines (e.g., Stark Laws), and market trends to optimize patient flow and navigate regulatory requirements
• Optimized the admission process and ensured smooth patient transitions by proactively initiating insurance verifications and authorization for LTAC placements

• Led a team of 20+ therapists, assigning workloads and ensuring compliance with quality control procedures; coordinated patient care with a multidisciplinary team, fostering collaboration and communication
• Monitored patient response to therapy, including vital signs and blood analysis; analyzed trends to identify potential complications and ensure timely physician intervention
• Managed complex medical equipment and pharmaceutical products used in intensive care settings, including ventilators

• Led a team of 20 therapists; coordinated patient care with a multidisciplinary team, fostering collaboration and communication.
• Educated patients and families on respiratory conditions, providing self-management techniques such as breathing exercises, medication use, and equipment operation, fostering patient engagement and improving clinical outcomes
• Performed routine inspections, cleaning, and testing of respiratory therapy equipment to guarantee safe and proper operation; proactively identified and ordered repairs when necessary, minimizing potential complications