Hi, I’m
Lani Vu
Producing Branch Manager
San Jose,CA
Summary
I am an accomplished mortgage sales manager offering 27-year background leading 18-member loan officer team and developing and implementing marketing strategies. I am an energetic professional with expertise in mortgage banking and loan origination. I am committed to going the extra mile for my clients and meeting company goals. I am proficient in loan origination software application, point of sale and customer relationship management .
I have a strong reputation in the Bay Area and surrounding regions , my client-first mentality has helped me create a broad network of satisfied clients and extensive community of realtor referring partners. I am passionate about building trusting relationships by providing guidance and best in class products and services.
I pride myself in making homeownership goal a reality for my customer and nothing gets me more excited then helping a first time homebuyer get into their dream home or helping a current homeowner to save money by reducing their interest rate with refinancing or consolidating their debts.
Overview
27
years of professional experience
Work History
Loan Factory IncSan Jose, CA
Producing Branch Manager
03.2024 - Current
Job overview
- Developed strategic business relationships with realtors, builders, and other industry partners to drive mortgage loan referrals.
- Conducted weekly meetings with sales team members to discuss pipeline status, address any challenges, and share best practices.
- Increased mortgage sales by implementing effective training programs and coaching techniques for the sales team.
- Conducted regular performance reviews for team members, setting clear goals and expectations to enhance productivity.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Improved customer satisfaction ratings by providing exceptional service throughout the loan process.
- Managed the pipeline of mortgage applications, ensuring timely processing and closing to meet customer expectations and deadlines.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Golden1 Credit UnionBurlingame, CA
Senior Home Loan Advisor
02.2023 - 08.2023
Job overview
- Counseled clients on home purchasing and loan process, provided detailed information regarding mortgage products, rates, and terms to customers and assisted clients in selecting the best mortgage product based on their individual needs and goals .
- Managed the entire loan process from application to closing , monitored progress of loans throughout the approval process and kept customers informed at each step.
- Developed relationships with real estate agents, builders and financial advisors to enhance business opportunities. Participated in trade shows and industry events.
- Stayed abreast of lending regulations, industry trends and market rates.
Wells Fargo Home MortgageSan Jose, CA
Producing Sales Manager
12.2018 - 02.2023
Job overview
- Built and managed a cohesive, high-performing team of mortgage consultans, Juniors HMC and home mortgage assistants by providing direction and motivation, personally mentoring individual members, promoting achievements, and attaining an exceptional retention rate.
- Originated and closed between $65 million to $140 million per year in purchase and refinance loans with a 95% closing ratio and 100% customer service loyalty .
- Created an environment that enabled staff to work productively in a high-pressure environment, initiated activities to enhance collaboration and control performance, and coached mortgage consultants to peak performance .
- Cultivate alliances inside and outside the bank with financial planners, realtors, builders, bank stores, wealth management teams, and existing and past customers to attain lucrative referrals, as wells as internal professional services teams to ensure compliance with government regulations and WFB guidelines.
JP Morgan Chase Bank NASaratoga, CA
Senior Home Lending Advisor - Private Bank
08.2018 - 10.2018
Job overview
- Assisted customers in selecting the best loan product to meet their financial needs. Answered customer inquiries regarding loan options, repayment plans, and eligibility criteria. Reviewed and evaluated customer's financial information including credit reports and tax returns. Calculated loan payments, terms, interest rates and other costs associated with loans.
- Developed strategies to increase sales of loan products through referrals from existing customers. Ensured compliance with state and federal regulations pertaining to lending activities.
- Covered and managed multiple banking center locations.
- Developed comprehensive marketing plan and system to generate self-sourced business. Involved and member of multiple real estate networking associations and affiliations.
Bank of AmericaSunnyvale, CA
Senior Home Lending Officer
02.2017 - 08.2017
Job overview
- Top focus on purchase residential mortgage loans through realtor partners, builders and all referral sources
- Handled all aspects of loan file cycle from pre-qualification, application , processing , underwriting and closing .
MUFG Union BankSaratoga, CA
Senior Mortgage Consultant
01.2016 - 02.2017
Job overview
- Top focus on purchase residential mortgage loans through bank partners , financial advisors , realtors and builders.
- Originated and closed $45-$50 million residential conforming and portfolio loans.
- Cross sell consumer banking products and refer mortgage clients to personal bankers and relationship banking managers for deposit and investment products.
Wells Fargo Home MortgagePalo Alto, CA
Senior Home Mortgage Consultant
02.2015 - 01.2016
Job overview
- Provided guidance and advice to borrowers on the best mortgage product that meets their needs.
- Negotiated terms of mortgages with clients based on their individual financial situations.
- Monitored daily operations related to mortgage processing activities including origination, prequalification and underwriting.
- Coordinated communication between multiple parties involved in the home loan process.
- Helped customers make decisions about loans and lines of credit based on availability, terms and benefits.
- Resolved customer complaints in a timely manner while adhering to company policies.
- Maintained up-to-date knowledge of changing laws governing residential lending practices.
CitibankSan Jose, CA
Senior Home Lending Officer
02.2012 - 01.2015
Job overview
- Top focus on purchase residential mortgage loans through realtor partners, builders and all referral sources
- Assigned to several banking center locations to partner with relationship bankers and financial advisors to cross sell consumer loan products .
- Originated and closed $30-$40 million in loans per year
- Handled all aspects of loan file cycle from pre-qualification, application , processing , underwriting and closing .
Education
University of California, Irvine
from Business Economics
06.1984
Skills
Loan origination expertise
Mortgage products
Closing deals
Problem-solving abilities
Organizational skills
Team leadership
Relationship building
Goal setting and achievement
Solution selling
Languages
Vietnamese
Native/ Bilingual
Timeline
Producing Branch Manager
Loan Factory Inc
03.2024 - Current
Senior Home Loan Advisor
Golden1 Credit Union
02.2023 - 08.2023
Producing Sales Manager
Wells Fargo Home Mortgage
12.2018 - 02.2023
Senior Home Lending Advisor - Private Bank
JP Morgan Chase Bank NA
08.2018 - 10.2018
Senior Home Lending Officer
Bank of America
02.2017 - 08.2017
Senior Mortgage Consultant
MUFG Union Bank
01.2016 - 02.2017
Senior Home Mortgage Consultant
Wells Fargo Home Mortgage
02.2015 - 01.2016
Senior Home Lending Officer
Citibank
02.2012 - 01.2015
University of California, Irvine
from Business Economics
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