Lara Donnelly
Summary
Marketing Lead for the Long-Term Care channel. Known for talent in working cross-functionally in creative and collaborative ways for the business. Proven skills in developing strategies that deliver results. Successful in both individual and team contributions.
Overview
14
14
years of professional experience
Work History
Marketing Lead, Long-Term Care
UCB
Atlanta, GA
01.2024 - Current
- Collaborate with Epilepsy & Rare Syndromes brand teams, external agencies, and internal partners to ensure success in the Long-Term Care segment of business for BRIVIACT and NAYZILAM
- Both brands consistently outpacing retail TRX growth in Long-Term Care
- Co-lead Field Advisory Board team to gather field insights to inform on materials and messaging for Long-Term Care assets
- Plan and develop content for advisory boards and steering committees
- Shape and drive the execution of strategies to advance the treatment of epilepsy for the benefit of patients within long-term care and IDD facilities.
Senior Provider Liaison
UCB
Washington , DC
07.2018 - 01.2023
- Targets: Retail HCPs as well as hospital systems and integrated care networks including: Inova Health, Holy Cross Hospital, MedStar, Adventist Healthcare, Children's Hospital
- Collaborated with NAYZILAM and BRIVIACT marketing team in 2022/2021 to provide insights and feedback on proposed field marketing tools and advocate recruitment
- Built all logistics for Ecosystem PIM 2021. Created vision, negotiated pricing, designed space to optimize training and organized events
- Inaugural Ethical Leadership Award Nominee 2021
- Co-created and completed the inaugural Ethics and Compliance rotation, 2021. Provided insights to and collaborated with compliance leads, communications and operations
- Created and lead HBDI workshop in 2020 for the team by creating a space for people to discover insights about themselves and the team in order to leverage our strengths
Specialty Sales Executive
Syneos Health/Shire
Washington, DC
10.2017 - 07.2018
- Accountable for delivering individual sales results in Shire’s neuroscience portfolio. Responsible for launching MYDAYIS and growing VYVANSE in the Washington DC marketplace. Territory includes Washington DC, Northern VA, MD and WV
Respiratory Specialty Sales Representative
AstraZeneca Pharmaceuticals
Denver, CO
05.2010 - 08.2016
- Drive sales performance utilizing strong relationship management skills and clinical acuity
- Cross-functional collaboration with teammates, brand teams, management and other divisions to strategize for business success
- Target hospitals and their affiliates included, National Jewish Health, SCL Health, Mount Sinai, Banner Health, the University of Colorado Hospital and Children's Hospital of Colorado
- Top 30% or above five out of six years
- Grew SYMBICORT from a 13% market share to a 44% market share and market leadership among specialists at the number one respiratory hospital in the nation
- Selected to participate nationally (one of 12) in Sphere of Influence pilot program due to influence and relationships resulting in a larger network of access and increased market share at major health systems in Colorado
- Awarded and recognized year over year for work in co-creating an Asthma Center of Excellence, patient advocacy, helping to develop a national disease state deck, training initiatives and Elite PAC Team efforts
Education
Ready Now Leadership Program Certificate -
UCB
08-2023
American Association of Neuroscience Nurses Seizure And Epilepsy Certificate Program -
AANN
01.2022
Epilepsy Board Review Course, 2019, 2020, 2021 -
George Washington University
08.2021
Bachelor of Arts - Arts and Humanities
Colorado State University
Skills
- Long-Term Care Marketing
- Solving for Solutions
- Delivering Results
- Strategic Planning
- Active Listening
- Leadership
- Cross-functional Collaboration
- Interpersonal Skills
- Courageous Conversations
- Communication
Timeline
Marketing Lead, Long-Term Care
UCB
01.2024 - Current
Senior Provider Liaison
UCB
07.2018 - 01.2023
Specialty Sales Executive
Syneos Health/Shire
10.2017 - 07.2018
Respiratory Specialty Sales Representative
AstraZeneca Pharmaceuticals
05.2010 - 08.2016
Ready Now Leadership Program Certificate -
UCB
American Association of Neuroscience Nurses Seizure And Epilepsy Certificate Program -
AANN
Epilepsy Board Review Course, 2019, 2020, 2021 -
George Washington University
Bachelor of Arts - Arts and Humanities
Colorado State University
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