Lara Hayes
Nashville,TN
Summary
Medical Device Sales Executive with over 20 years of outside sales experience, half of which was focused in the operating room. Concentrated on developing and uncovering new business opportunities within multiple areas of hospital and office based physician practices. Effectively educated physicians and work directly with staff providing case support within the operating room and outpatient surgery centers. Extensive experience in all aspects of driving specialty practice revenue cycles, providing exemplary customer service, and building productive business relationships. Continually exceed expectations by creating valuable partnerships at all levels of the selling process.
Overview
24
24
years of professional experience
Work History
Territory Manager
Zoll - Cardiac Medical Services Division
05.2022 - 06.2024
- Implemented call points to Cardiothoracic Surgeons for utilization of LifeVest post CABG, ICD removal and TAVR procedures.
- Educate medical students, interns, residents and fellows on product indications, functions and ordering
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Led on-site training, implemented speaker programs, organized peer to peer virtual meetings and preceptorships with key targets.
Medical Device Representative
Independent Distributor
07.2014 - 05.2022
- Increased sales revenue by consistently meeting and exceeding sales targets through prioritizing high-value prospects, exhibiting a consultative sales approach and implementing frequent call cycle.
- Cultivated new business with General, Reconstructive and Plastic Surgeons promoting AmnioFix and Lipogems use in the breast surgery space.
- Attended and edcuated physicians on the utilization of AmnioFix in breast lumpectomies, mastectomies, and breast reductions. Also, Lipogems in divots/tissue discrepancies in the breast post lumpectomies and possibly fistulas that may form post surgical.
- Owned the entire sales process including prospecting, presenting, negotiating with GPO/IDN’s, closing, implementation and training.
- Profolio included: AmnioFix( human tissue graft), Shukla Medical (universal hardware removal systems) Lipogems (fat grafting).
- Maintained thorough knowledge of medical device products, competitive offerings and market developments to capitalize on growth and expansion opportunities.
Specialty Business Manager
Linear Medical Solutions /McKesson
08.2008 - 07.2014
- Introduced an alternative revenue generator via physician dispensing, to high volume workers compensation physicians.
- Penetrated new region, successfully establishing relationships with 21 accounts.
- Developed key relationships with medical professionals, leading to consistent referrals and increased customer base.
- Generated over $600,000 in annual revenue in dispensing office.
Senior Specialty Sales Manager
Alpharma Pharmaceuticals
10.2003 - 08.2008
- Launched 2 new products to market: CII narcotic and NSAID topical patch to Anesthesiology, Pain Medicine, Physical Medicine & Rehabilitation, Neurology and Oncology physicians
- Utilized data-driven insights to tailor marketing efforts towards specific customer segments, resulting in increased brand awareness among target demographics.
- 2005 Representative of the Year (district award), 2006 & 2007 Directors Club Winner (regional award)
Senior Pharmaceutical Sales Specialist
Pharmacia Corporation
01.2000 - 05.2003
- Presented pharmacological details and benefits of injectable and oral medications to OB/GYN’s, Primary Care Physicians and Institutional Accounts
- Designed, implemented, and managed business plan for launch of new injectable birth control within designated territory.
Education
Bachelor of Arts - Psychology
University of South Florida
Tampa, FLSkills
- Technically Savvy
- Multitasking & Organization
- Excellent Selling Skills
- Customer Relationship Development
- In-Servicing & Training
- Institutional Sales Management
- OR Procedures Protocol
- Product Expert
Leadership Experience
- Trainer/Mentor – Trained new hires on Salesforce, products, sales process, territory strategy and territory analysis
- National Convention Team member responsible for recruitment, organizing and lead followup.
Timeline
Territory Manager
Zoll - Cardiac Medical Services Division
05.2022 - 06.2024
Medical Device Representative
Independent Distributor
07.2014 - 05.2022
Specialty Business Manager
Linear Medical Solutions /McKesson
08.2008 - 07.2014
Senior Specialty Sales Manager
Alpharma Pharmaceuticals
10.2003 - 08.2008
Senior Pharmaceutical Sales Specialist
Pharmacia Corporation
01.2000 - 05.2003
Bachelor of Arts - Psychology
University of South Florida
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