Larissa Cole
Barberton
Summary
Skilled in sales and customer relationship management, with background in diverse sales environments. Possess strong communication, negotiation, and strategic planning skills critical for success in sales roles. Demonstrated ability to increase customer satisfaction and loyalty through effective sales tactics and service excellence. Contributed to significant growth in client base and revenue in previous positions by identifying new opportunities and optimizing sales processes.
Overview
9
9
years of professional experience
Work History
Lease Sales Representative - Existing Accounts
Penske Truck Leasing
Cleveland
08.2019 - Current
- Manage and expand commercial lease accounts, handling contracts from onboarding to renewal
- Provide exceptional service, quickly resolving customer concerns and coordinating maintenance
- Drive business growth through upselling, contract expansion, and strategic account management
- Collaborate cross-functionally to ensure lease agreements align with customer needs
Branch Rental Manager
Penske Truck Leasing
Akron
04.2018 - 08.2019
- Led a high-performing team and developed a results-driven branch culture
- Directed daily operations at a busy rental location, overseeing fleet logistics and customer service
- Managed daily rental operations and ensured excellent customer service standards.
Consumer Development Manager
Penske Truck Leasing
Akron
07.2017 - 04.2018
- Focused on growing the consumer rental market through marketing, partnerships, and outreach
- Analyzed local trends and trained staff to improve customer experience and increase rentals
Assistant Rental Manager
Penske Truck Leasing
Akron
04.2017 - 07.2017
- Managed daily rental activities, fleet logistics, and account support
- Trained team members to maintain service standards and ensure branch efficiency
Sales and Operations Management Trainee
Penske Truck Leasing
Akron
09.2016 - 04.2017
- Completed intensive training in logistics, operations, and client services
- Gained hands-on experience supporting all aspects of a rental branch operation
Education
BBA - Business Administration And Management
Walsh University
Canton12-2015
Associate of Science - Business Administration And Management
University of Akron
Akron, OH06-2011
Skills
- Account Management
- Customer Relationship Management (CRM)
- Contract Negotiation
- Fleet Operations
- Cross-Functional Team Collaboration
- Upselling & Revenue Growth
- Staff Training & Development
- Problem Solving & Conflict Resolution
- Salesforce (if applicable), Microsoft Office Suite
Projects
- Women in the Field Alumni (July 2023 - June 2025)
Researched and addressed challenges surrounding retention of women in sales roles. Conducted in-depth interviews, internal surveys, and industry benchmarking to identify key barriers and opportunities. Co-developed strategic recommendations to improve inclusivity, advancement pathways, and work-life support. Presented findings and proposals to Executive Champions and senior leadership, contributing to broader DEI and talent retention strategies within the company.
Timeline
Lease Sales Representative - Existing Accounts
Penske Truck Leasing
08.2019 - Current
Branch Rental Manager
Penske Truck Leasing
04.2018 - 08.2019
Consumer Development Manager
Penske Truck Leasing
07.2017 - 04.2018
Assistant Rental Manager
Penske Truck Leasing
04.2017 - 07.2017
Sales and Operations Management Trainee
Penske Truck Leasing
09.2016 - 04.2017
BBA - Business Administration And Management
Walsh University
Associate of Science - Business Administration And Management
University of Akron
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