Summary
Overview
Work History
Education
Skills
Timeline
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LARISSA HARPER

Las Vegas

Summary

Dynamic hospitality sales leader with extensive experience managing group business of 100+ peak rooms at luxury and lifestyle properties. Proven success in driving revenue through strategic account management, contract negotiation, and tailored group sales for corporate, association, and incentive clients. Adept in both convention and boutique hotel environments, with deep expertise in large-scale events and space optimization.

Overview

19
19
years of professional experience

Work History

Convention Sales Manager

JW Marriott Las Vegas Resort & Spa
01.2024 - Current
  • Manage group bookings with 100+ peak rooms, focusing on corporate, association, and incentive programs.
  • Consistently achieve over 150% of quarterly revenue goals, ranking among the top performers in the region.
  • Lead site visits, client presentations, and full contract negotiations for large-scale events.
  • Coordinate closely with operations, catering, and events to ensure successful program execution.
  • Proficient in CI/TY, Delphi, Opera PMS, and Cvent to manage sales activity and reporting.

Commercial Insurance Sales

Brown & Brown
03.2020 - 01.2024
  • Boosted sales productivity by streamlining sales support processes and implementing new tools.
  • Communicated with third party providers and business channel partners to maintain strong commercial alliances.
  • Attended industry conferences and workshops regularly, expanding professional knowledge base and staying current on best practices in property-casualty insurance sales.
  • Explained features, advantages and disadvantages of various policies to promote insurance sales.

Senior Sales Manager

Circa Resort & Casino
10.2016 - 03.2020
  • Drove group sales efforts for meetings and programs exceeding 100 peak rooms.
  • Generated significant revenue through strategic prospecting and client retention initiatives.
  • Delivered customized group proposals and managed contracts for high-volume clients.
  • Collaborated with internal teams to create seamless event experiences.
  • Utilized Delphi, Opera, CI, and Cvent to manage leads, reporting, and performance tracking.

Senior Group Sales Coordinator

Aria Hotel & Casino
04.2013 - 10.2016
  • Supported Sales Managers with lead generation, proposals, and client communication.
  • Managed Delphi entries and assisted with weekly revenue reporting.
  • Acted as a liaison between sales and operations to ensure successful event execution.
  • Monitored market trends to identify potential new business opportunities within target demographics or industries.

Group Sales Representative

MGM Resort International
10.2006 - 04.2013
  • Handled escalated calls professionally, effectively resolving complex issues and ensuring client satisfaction at all times.
  • Managed high call volumes while providing exceptional customer support and maintaining professional composure.
  • Mastered multiple software systems for seamless navigation during calls, improving efficiency and reducing hold times for customers.
  • Enhanced customer satisfaction by efficiently addressing and resolving inquiries in a timely manner.

Education

Associate of Arts - Hospitality Management

College Of Southern Nevada
Las Vegas, NV

Skills

  • Sales & CRM Tools: Delphi, CI/TY, Opera PMS, Cvent
  • Group Sales Strategy: Contract Negotiation, Room Block Management, Revenue Optimization
  • Event Coordination: Pre-Cons, BEO Review, Program Execution
  • Client Relations: Prospecting, Site Inspections, Account Retention
  • Problem-solving abilities
  • Multitasking
  • Team leadership

Timeline

Convention Sales Manager

JW Marriott Las Vegas Resort & Spa
01.2024 - Current

Commercial Insurance Sales

Brown & Brown
03.2020 - 01.2024

Senior Sales Manager

Circa Resort & Casino
10.2016 - 03.2020

Senior Group Sales Coordinator

Aria Hotel & Casino
04.2013 - 10.2016

Group Sales Representative

MGM Resort International
10.2006 - 04.2013

Associate of Arts - Hospitality Management

College Of Southern Nevada

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