Laurel A. Rodriguez
Hudson,NY
Summary
Current full-time student specializing in Environmental Biology, eager to leverage expertise from previous career in Science and Conservation.
Overview
4
4
years of professional experience
Work History
Senior Account Manager
OK COOL
New York, NY
05.2024 - 01.2025
- Built and maintained a strong communicative relationship with clients, and worked closely with them to understand their marketing objectives.
- Developed and led project delivery, worked with creative partners to deliver stellar work, managed budgets, conducted working sessions, and client status meetings, and managed internal and external resources.
- Contributed to, and provided feedback on, strategy and delivery of objectives to drive great results for clients and account growth for the agency.
- Kept a good eye for detail, a passion for culture, and a pulse on market trends for the wider industry.
- Helped to establish clear processes and templates that help the broader team deliver excellent work.
Producer, Activations Manager
Hypno
Brooklyn, United States
06.2021 - 05.2024
- Developed and executed innovative marketing strategies for brand activations, resulting in a 20% increase in consumer engagement
- Managed cross-functional teams to successfully deliver experiential events and product launches on time and within budget
- Negotiated partnerships with key vendors and sponsors to maximize ROI and enhance brand visibility at events
- Conducted post-event analysis to measure the effectiveness of activations and identify areas for improvement in future campaigns
Education
Continuing & Professional Studies Certificate - Sustainable Design Entrepreneurship
Fashion Institute of Technology
New York, New York03.2014
Bachelor of Fine Arts - Fashion Design
Virginia Commonwealth University
Richmond, Virginia05.2011
Associate Of Science (AS) - Environmental Biology
SUNY Columbia-Greene
Hudson, New YorkSkills
- Project management
- Event planning
- Budget management
- Client relations
- Team leadership
- Attention to detail
- Organization
- Creative thinking
- Positive attitude
- Multifaceted
Affiliations
Catskill Mountain Search & Rescue: Emergency Responder
Timeline
Senior Account Manager
OK COOL
05.2024 - 01.2025
Producer, Activations Manager
Hypno
06.2021 - 05.2024
Continuing & Professional Studies Certificate - Sustainable Design Entrepreneurship
Fashion Institute of Technology
Bachelor of Fine Arts - Fashion Design
Virginia Commonwealth University
Associate Of Science (AS) - Environmental Biology
SUNY Columbia-Greene