LARRY KONARESKI
Guilford,CT
Summary
Accomplished Medical Sales Representative experienced in orthopedic and sports medicine, specializing in hyaluronic acid viscosupplementation and regenerative medicine. Develops relationships with physicians and decision-makers, drives territory growth, and converts competitive accounts. Knowledgeable in buy-and-bill reimbursement and practice economics, with expertise in consultative selling, new business development, and strategic account management.
Overview
13
13
years of professional experience
Work History
Speciality Sales Represenrative
Fidia Pharma USA Inc.
Hartford, CT
09.2025 - Current
- Promote and sell Fidia’s orthobiologics portfolio to orthopedic surgeons, rheumatologists, sports medicine physicians, pain management specialists, and other healthcare providers throughout an assigned territory.
- Promote RichPlat Ortho, a platelet-rich plasma (PRP) system, educating healthcare providers and office staff on its use within orthopedic and sports medicine practices.
- Drive utilization of hyaluronic acid (HA) viscosupplements for the treatment of knee osteoarthritis through clinical education, product differentiation, and strategic account development.
- Developed and maintained relationships with physicians, practice managers, clinical staff, purchasing personnel, and key decision-makers across healthcare organizations to enhance collaboration and drive sales growth.
- Identify new business opportunities and convert competitive accounts through prospecting, clinical selling, account analysis, and consistent follow-up.
- Managed full sales cycle from account targeting and initial product presentation to product evaluation, purchasing, implementation, and account growth, ensuring comprehensive client engagement.
- Conduct in-office presentations, product education, and staff training to increase awareness and appropriate utilization of Fidia’s orthopedic portfolio.
- Collaborated with internal sales leadership, reimbursement resources, and distribution partners to address customer needs and optimize territory performance.
- Maintain accurate account activity, opportunity tracking, call planning, and territory management through CRM systems while consistently working toward or exceeding sales objectives.
Sr. Territory Manager
R.J. Reynolds
New Haven, US
06.2022 - 09.2025
- Achieves commercial sales and growth objectives within territory assignment in support of Division, Region, and Company goals.
- Grew territory revenue by +10% YoY
- Developed and maintained relationships with local chains and distributors to drive sales growth and enhance visibility of Reynolds brands through correspondence, retail visits, and presentations.
- 115% achieved for new product launches 2024, 85% target
- Team MVP Award winner of Hartford Division for team leadership
- Analyzes territory to identify and negotiate contracts with new retail customer opportunities.
- Building strong and credible relationships with Store Managers, personnel, District Managers and other related representatives in Large and Small store format..
- Met with retailer senior leadership, including district managers and grocery buyers, to review and plan promotional activities.
- Ensure each retail outlet has the look of success for point of sale signs, unit tags and 100% ACV.
- Consistently met and exceeded established sales goals and objectives.
- Successfully managed travel and expense budgets while ordering point of sale supplies.
Territory Manager
FIJI Water
, US
02.2020 - 05.2022
Sales Representative
Talking Rain Beverage Co
, US
03.2016 - 02.2020
Sales Representative
Dari Farms
, US
02.2017 - 10.2019
Frozen Foods Manager
ShopRite
, US
06.2013 - 02.2016
Education
Bachelor of Arts (B.A.) - Business
University of Rhode Island
Kingston, RISkills
- Orthopedic sales
- Hyaluronic Acid (HA) / Viscosupplementation
- Platelet-Rich Plasma (PRP)
- HCP relationship management
- Territory and account management
- Contracting & GPO knowledge
- Medicare and commercial payer knowledge
- CRM / Salesforce
- Cross-functional collaboration
- Negotiation & Closing
- Presentation skills
- Buy-and-Bill
Timeline
Speciality Sales Represenrative
Fidia Pharma USA Inc.
09.2025 - Current
Sr. Territory Manager
R.J. Reynolds
06.2022 - 09.2025
Territory Manager
FIJI Water
02.2020 - 05.2022
Sales Representative
Dari Farms
02.2017 - 10.2019
Sales Representative
Talking Rain Beverage Co
03.2016 - 02.2020
Frozen Foods Manager
ShopRite
06.2013 - 02.2016
Bachelor of Arts (B.A.) - Business
University of Rhode Island