LaShawnda Thomas
Aurora,CO
Summary
Service-oriented Sales Manager with more than 20 years of experience developing relationships and partnerships, servicing accounts and boosting profits. Strategic and analytical with motivational leadership style and expertise in building new network connections, promoting products and expanding territories.
Overview
1
1
year of post-secondary education
3
3
years of professional experience
Work History
Director of Sales and Marketing
Fairfield Inn & Suites Denver Aurora Medical
Aurora , Co
03.2019 - 01.2020
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Leveraged direct marketing, industry partnerships and social media platforms to maximize marketing strategy success.
- Helped sales and marketing team members continuously improve product knowledge, skill set and career-building potential by motivating strong revenue numbers and continued promotional success.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Managed sales promotions and marketing strategies on major social media sites.
Hotel Sales Manager
Sheraton Hotel & Resorts
Denver , Co
02.2018 - 02.2019
- Worked alongside retail representatives to boost sales by enhancing product presentations and advertising collateral.
- Utilized revenue management techniques to negotiate room rates and function space commitments to enhance hotel's financial performance.
- Attended and participated in conferences and trade shows to generate new leads, network and drive business.
- Arranged and coordinated sales calls with prospective clients to generate business for hotel.
- Built relationships with customers and community to establish long-term business growth.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Hotel Sales Manager / Complex
Springhill DIA/Fairfield DIA
Denver , CO
06.2017 - 02.2018
- Attended and participated in conferences and trade shows to generate new leads, network and drive business.
- Utilized revenue management techniques to negotiate room rates and function space commitments to enhance hotel's financial performance.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Monitored sales team performance, analyzed sales data and reported information to area managers.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Created and implemented new business opportunities by utilizing strategic networking strategies.
Education
High School Diploma -
East High School
Denver, CO 06.1995 - 06.1996
Skills
Rapport and relationship building
Performance tracking and evaluations
Contract negotiations
Sales presentations
Strategic Planning
Sales Reporting
Direct sales
Account management
Timeline
Director of Sales and Marketing
Fairfield Inn & Suites Denver Aurora Medical
03.2019 - 01.2020
Hotel Sales Manager
Sheraton Hotel & Resorts
02.2018 - 02.2019
Hotel Sales Manager / Complex
Springhill DIA/Fairfield DIA
06.2017 - 02.2018
High School Diploma -
East High School
06.1995 - 06.1996