Laticia Barley
Houston,TX
Summary
Results-driven Community Manager with extensive experience in multifamily property management. Successfully increased occupancy rates through targeted marketing strategies, while enhancing resident satisfaction scores. Skilled in leading teams, optimizing budgets, and maintaining strong relationships with residents and vendors.
Overview
11
11
years of professional experience
Work History
Community Manager- Avanti Cityside
Greystar Management
Houston, TX
07.2022 - 07.2026
- Oversee operations for 378-unit Class B mid-rise community, supporting leasing, maintenance, and resident satisfaction.
- Raised occupancy from 90% to 97.34% without concessions through targeted marketing and resident retention efforts.
- Improved Kingsley satisfaction scores and online reviews through stronger service delivery and resident engagement, reaching 70% renewal conversion.
- Address resident concerns promptly and professionally to support fair, positive resolutions.
- Oversaw Capex Projects, and financials.
- Lead team of nine staff members through recruitment, onboarding, training, and performance development to support productivity and morale.
- Maintain vendor partnerships, monitor property upkeep, and uphold community standards to support clean, safe, and desirable living conditions.
- Prepare and review monthly financial and operational reports, including budgets, rent growth projections, and market trends.
- Supported client and owner communication by coordinating updates and resolving concerns.
- Directed 20+ investor tours and managed due diligence during property sale.
Community Manager, Astor Tanglewood
Millcreek Residential
Houston, Tx
10.2021 - 06.2022
- Increased occupancy from 93% to 96% with no concessions; achieved 10.17% new lease trade-outs and boosted renewal rates by 12-15%.
- Managed a 238-unit Class A mid-rise community, ensuring peak performance and strong owner relations.
- Supervised and trained team of five; managed payroll, budgeting, and performance evaluations to align team goals.
- Prepared financial reports, monitored NOI, and negotiated vendor contracts to optimize operational expenses.
- Directed 40+ investor tours and managed due diligence efforts during property sale, enhancing investor confidence.
- Maintained compliance with property permits and ensured accurate reporting of market and trend data.
Assistant Community Director, Pearl Mix3
Morgan Group
Houston, Tx
04.2019 - 10.2021
- Supported operations for a 502-unit Class A mid-rise communities (Pearl at the Mix & 2222 Smith).
- Drove overall community success by improving occupancy, renewals, resident retention, and property standards.
- Led and motivated a team of eight, conducting daily meetings, delegating tasks, and fostering a high-performance culture.
- Managed social media initiatives and organized resident events to boost resident engagement and foster community satisfaction.
- Delivered weekly and monthly performance reports to ownership, highlighting trends, rents, and occupancy to inform strategic decision-making.
- Prepared and analyzed market reports to identify trends, guide pricing strategies, and strengthen leasing performance.
- Consistently achieved 1% delinquency goals, overseeing all aspects of accounting, collections, and financial reporting.
- Coordinated team schedules, client appointments, and vendor projects to maintain smooth daily operations.
- Ensured regulatory compliance by maintaining current permits and documentation.
Assistant Community Director, The Carlton
Resprop Management
Houston, Tx
06.2018 - 04.2019
- Supported operations for a 222-unit Class A community during a full renovation and ownership transition under Martin Fein.
- Acted as Community Manager in her absence, overseeing reporting, property upkeep, and emergency response.
- Enhanced resident retention by organizing community engagement initiatives, monthly events, and delivering proactive service.
- Managed rent collections and eviction processes, achieving monthly delinquency goals through effective delinquency control.
- Collaborated closely with the maintenance team to ensure timely completion of make-readies, service requests, and resident repairs.
- Conducted interviews and training for new team members, facilitating smooth onboarding and providing operational support to sister communities.
- Handled accounting functions, including resident billing, renewals, NSF processing, and financial reporting.
Leasing Consultant- Azure Apartments
Fore Property
Houston, Tx
11.2017 - 06.2018
- Facilitated lease-up operations for 190 Class A+ apartment homes in Houston Heights, enhancing community occupancy. Lease Up.
- Coordinated resident events and scheduled vendors, fostering resident retention and engagement.
- Compiled weekly market survey reports on occupancy, pre-leased units, specials, and locator information to support strategic decision-making.
- Experience creating, organizing, and modifying documents using Microsoft Office Applications, Process applications, and renewals.
- Fast-paced environment, worked non-traditional hours, hard hat tours, property walks with construction site team members.
- Final walkthroughs, and assisting with requesting city permits, and licenses.
- Performing general clerical duties (photocopying, faxing, mailing, and filing), answering client calls.
- Lease-up from the ground up, conducted construction hard hat tours.
- Outreach marketing, visit competitors .
Leasing Manager/Marketing Director, 91-Fifty
Allen Harrison
Houston, Tx
10.2015 - 02.2017
- Facilitated lease-up of 226-unit Class A garden-style community in Copperfield area, enhancing occupancy rates and community visibility.
- Delivered exceptional property presentations and tours for prospective residents and investors, showcasing community features and amenities.
- Achieved leasing goals by leveraging product knowledge, fostering customer engagement, and ensuring meticulous attention to detail.
- Conducted weekly Market Surveys to ensure competitive pricing and maintained in-depth knowledge of local market trends and demographics.
Leasing Professional, Champions Park and Centre
Greystar
Houston, Tx
02.2015 - 10.2015
- Leasing Professional Floater, Champion Park Apartments.
- Facilitated lease-up process for 246-unit garden-style community in Champion Forest area, contributing to community occupancy goals.
- Provided exceptional customer service to residents, enhancing satisfaction and promoting long-term resident retention.
- Process and complete lease applications, verify applicant information, and communicate results to prospective residents promptly and professionally.
- Created welcoming and professional office environment through exemplary customer service and teamwork in all resident and prospect interactions.
Education
Bachelor's - Early Childhood Development
University of Texas
El Paso, TXSkills
- Property marketing
- Lease-up strategies
- Budgeting and reporting
- Property maintenance
- Resident relations
- Retention strategies
- Team leadership
- Staff development
- Conflict resolution
- Customer service
- Microsoft Office suite
- Onesite, Yardi, Resman, Excel, Word, Realpage
- AIRM
References
Professional reference upon request.
Timeline
Community Manager- Avanti Cityside
Greystar Management
07.2022 - 07.2026
Community Manager, Astor Tanglewood
Millcreek Residential
10.2021 - 06.2022
Assistant Community Director, Pearl Mix3
Morgan Group
04.2019 - 10.2021
Assistant Community Director, The Carlton
Resprop Management
06.2018 - 04.2019
Leasing Consultant- Azure Apartments
Fore Property
11.2017 - 06.2018
Leasing Manager/Marketing Director, 91-Fifty
Allen Harrison
10.2015 - 02.2017
Leasing Professional, Champions Park and Centre
Greystar
02.2015 - 10.2015
Bachelor's - Early Childhood Development
University of Texas