LAURA AGUILAR
Burbank,CA
Summary
Marketing professional with significant experience at Live Nation/Ticketmaster, specializing in media relations and strategic storytelling. Demonstrated success in increasing brand visibility and engagement through data-driven narratives. Skilled in leading cross-functional teams and managing communications in high-pressure environments.
Overview
13
13
years of professional experience
Work History
Latin Tour Marketing Manager
Live Nation / Ticketmaster
Beverly Hills, USA
03.2025 - 12.2025
- Developed and executed high-impact communications and marketing strategies supporting major Latin music tours and live entertainment initiatives.
- Served as a primary communications liaison between artists, tour leadership, venues, media partners, and internal stakeholders.
- Partnered with creative, PR, and executive teams to ensure consistent messaging, brand alignment, and reputational integrity across markets.
- Monitored performance metrics and audience data to inform campaign optimization and media storytelling.
- Supported executive and artist-facing communications, ensuring professionalism, discretion, and message clarity in high-visibility environments.
Label Manager – Marketing, Sales & Promotions (Freelance)
Warner Music
11.2012 - 10.2024
- Led communications and promotional strategy for artists across global media campaigns, award shows (Latin Grammys, LAMAs), and high-profile releases.
- Served as acting Label Manager, acting as spokesperson and primary media-facing contact during interviews, press junkets, and live events.
- Built and maintained long-standing relationships with journalists, media outlets, promoters, and industry leaders.
- Developed press materials, messaging frameworks, and campaign narratives to support artist launches and brand positioning.
- Partnered cross-functionally with finance, marketing, legal, and executive teams to ensure clear, accurate, and timely communications.
- Leveraged audience data, sales trends, and market insights to inform media pitches and strategic storytelling.
Director of Marketing, Events, Account Management & Social Media
The British School of Amsterdam
Amsterdam, Netherlands
09.2022 - 07.2024
- Led global communications strategy across multiple international campuses, aligning institutional messaging with leadership vision and organizational objectives.
- Acted as senior communications advisor to leadership, managing internal and external messaging, reputation management, and stakeholder communications.
- Built and maintained relationships with media outlets, partners, and community stakeholders to strengthen brand perception and engagement.
- Developed executive-level communications materials including talking points, presentations, press content, and strategic plans.
- Led and mentored cross-functional teams, fostering collaboration, accountability, and professional growth.
- Used performance data and KPIs to translate trends into actionable insights and compelling narratives.
Public Relations, Marketing & Promotions Director (Freelance)
Rosa Negra / Grupo Camila
08.2017 - 03.2020
- Led public relations strategy, press relations, and media outreach for touring artists and entertainment properties.
- Oversaw interviews, media appearances, and press junkets, ensuring message consistency and reputational alignment.
- Developed integrated campaigns combining PR, digital, and experiential storytelling to drive audience engagement and ticket sales.
- Acted as a trusted advisor to artists and leadership on media positioning, brand voice, and public-facing communications.
Public Relations, Marketing & Human Resources Director
Nusun Entertainment
03.2015 - 11.2017
- Served as senior communications and operations leader, overseeing corporate messaging, brand strategy, and executive communications.
- Provided strategic counsel to leadership on organizational communications, labor issues, and reputational considerations.
- Led internal communications, policy messaging, and stakeholder alignment across U.S. and Latin American markets.
- Managed cross-functional teams and complex initiatives in fast-paced, high-stakes environments.
Education
Bachelor of Arts - Communications & Public Relations
California State University, Bakersfield
05.2025
Associate of Arts - Communications & Behavioral Science
Los Angeles Mission College
06.2023
Skills
- Media relations and PR strategy
- Corporate communications
- Crisis management
- Executive communications
- Press relations
- Strategic storytelling
- Cultural communications
- Stakeholder engagement
- Data-driven narratives
- Team leadership
Personal Information
Title: Senior Communications & Public Relations Leader
Languages
- Spanish
- Italian
- English
Core Expertise
- Media Relations & PR Strategy
- Corporate & Brand Communications
- Issues & Crisis Management
- Executive Communications & Media Training
- Press Relations & Journalist Engagement
- Strategic Storytelling & Messaging
- Entertainment & Cultural Communications
- Investor & Stakeholder Communications (collaborative)
- Data-Driven Narrative Development
- Team Leadership & Mentorship
Timeline
Latin Tour Marketing Manager
Live Nation / Ticketmaster
03.2025 - 12.2025
Director of Marketing, Events, Account Management & Social Media
The British School of Amsterdam
09.2022 - 07.2024
Public Relations, Marketing & Promotions Director (Freelance)
Rosa Negra / Grupo Camila
08.2017 - 03.2020
Public Relations, Marketing & Human Resources Director
Nusun Entertainment
03.2015 - 11.2017
Label Manager – Marketing, Sales & Promotions (Freelance)
Warner Music
11.2012 - 10.2024
Bachelor of Arts - Communications & Public Relations
California State University, Bakersfield
Associate of Arts - Communications & Behavioral Science
Los Angeles Mission College